Future of

Connected Car Technology knowhow

By:- Ashish Bhasin

Sr. Business Manager

Introduction

Not so long ago

• proprietary headunit

• AM/FM/CD – only

• No connectivity

What we can expect today…

• common OS

• 2-way connectivity

•Software Driven architecture

2002 OEM focus

2012 OEM focus

2

Technology Trends in Automobile

Convergence :- convergence between the automotive and TIME(Telecommunication, Information technology, Media and Entertainment) industry.

Harnessing the power of cloud computing:- The cloud enables remotely storing enormous amount of data and accessing collected data in the car.

Intelligent System

• The combination of network connectivity – coupled with anytime, anywhere access to executable data – has transformed embedded systems of devices into “intelligent systems”

• To support the development of new technologies, OEMs are simplifying the number of automotive platforms.

• Software is driving product innovation. It is estimated software components will increase from 20% today to 50% by 2020.

Interface

• Consumer expect the same connectivity when on the move, with access to smartphones, tablets and mp3 players, as well as satellite navigation.

• Partnership/alliances would enable to reduce cost and Time to market for various OEMs. (Slide X talks about the alliances)

Low Carbon Emission

• „Green‟ issues are not just a luxury afforded by developed markets; will also significantly increase within all BRIC countries.

What is a connected Car

Why now -> LTE

How Connectivity has helped

2.5 G/Edge

0.2 MPS

3G/UMTS

7 MPS

3G +/ UMTS

14 MPS

4 G/LTE

100 MPS

eCall

Breakdown

M2M

Real-time mapping

Traffic updates

Search

Youtube

Facebook

Internet Radio

Media Streaming

Car and User

Personalization

Access to Cloud

Dynamically loaded

apps and content

Mobile office

• Better coverage/ stability at car speeds

• High through-put and low latency

• Evolves infotainment system from

device-centric to content centric

Ecosystem of connected Car

Trends of connected Car

9

Opportunities in Connected Car

Location

Technology

Communications

Technology

Voice-recognition

Convergence of

Navigation

Systems

Mayday Systems

Car PCs

Audio/

Video Systems

Integrated Telmatics

System

Upcoming Applications

Emergency call

Device-to-device

communications

Interactive

on-board entertainment

Navigation and route guidance

services

Remote vehicle access and

diagnostics

E-commerce applications

Commercial fleet management

Remote vehicle theft tracking

• Real time Traffic

• Real time weather

•Car tracking

•Safety and security

•Remote diagnostics

• Streaming Audio

• mobile search

• Eco-telematics/navigation

•Smartphone integration

• EV telematics connectivity

• integration with Smartphone apps

• HMI enhancements (HTML5)

• Cloud based contents

• Software OTA updates

• Advanced remote diagnostics

• Usage based insurance

• Collision avoidance

• V2V and V2I applications

Y 2005 Y 2010 Y 2015 Y 2020

Infotainment Services roadmap

Trends by OEM

• By 2015 new infotainment platforms will be operating on

Standard operating platforms. This will bring cloud based

system

• Multiple connectivity options co-exist – will provide

redundancy and choice

• The rate at which people start switching over to data

consumption the embedded module depends upon data

plan pricing.