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Magneti Marelli - Carnation

Auto Premio Solutions

Magneti Marelli After Market P&S in India

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Carnation-Magneti Marelli Workshops for Premium & Luxury Brand’s cars

3

AUTOMOTIVE

LIGHTING

MOTORSPORT

AFTERMARKETPARTS & SERVICES

ELECTRONIC SYSTEMS EXHAUST

SYSTEMS

POWERTRAIN

Company overview

PLASTICCOMPONENTS

ANDMODULES

SUSPENSIONSYSTEMS

(Suspension Systems,Cofap Shock Absorbers,

Dynamic Systems)

International group leader in developing and manufacturing high-tech automotive systems and components.

67 Production Sites (80 production units), 10 R&D Centers and 28 Application Centers in 18 countries and a workforce of ~33,000 people, Magneti Marelli is a world class global automotive supplier.

4

1919 Established as Fabbrica Italiana Magneti Marelli (FIMM)

1929 Company starts to create network in Europe

1931 Production of first accumulators

1935 Start production of spark plugs for cars

1947 Creation of Electronic Division

1967 Magneti Marelli becomes part of Fiat Group

1971 Born of a research centre to develop electronics systems for cars

1972 First car diagnostic system presented at the Turin Motor Show

1985 Creation of Aftermarket Division with a network of 300 workshops

2002 Magneti Marelli Aftermarket Division is sold RGZ Group

2005 Launch of the Checkstar Service Network

2007 Fiat Group buys back the Aftermarket division from RGZ Group.

Back home in Magneti Marelli, it starts the re-launch of the Company

THE Company > History

Magneti Marelli After Market Parts and Services

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ITALYFRANCE

SPAINGREECE

BRAZIL

Worldwide presence

Company presence

ARGENTINA

POLANDGERMANY

Checkstar Network Argentina Brazil Croatia Greece Italy Paraguay Poland Spain Portugal Uruguay

240 mio €Sales

476Employees

*

After Market Parts & Services: Service Network

Worshops 5000

Aftermarket Parts & Services• Network over 80 countries • About 30,000 catalogue codes• Network of over 5000

workshops

Aftermarket Parts & Services• Network over 80 countries • About 30,000 catalogue codes• Network of over 5000

workshops

MECHANICAL

BODYWORK

ELECTRICS & ELECTRONICS

CONSUMABLES

After Market Parts & Services: Product Lines

ELECTRONICSYSTEMS

EXHAUSTSYSTEMS

POWERTRAIN

SUSPENSIONSYSTEMS

(Suspension Systems,Cofap Shock Absorbers,

SDC)

Company overview

Magneti Marelli is an international group leader in developing and

manufacturing high-tech automotive systems and components.

With 46 Production Sites (56 production units), 9 R&D Centers and 27 Application Centers in 18 countries and a workforce of ~28,000, Magneti Marelli is a world class global automotive supplier.

AUTOMOTIVE

LIGHTING

MOTORSPORT

AFTERMARKETPARTS & SERVICES

Magneti Marelli Mothersons

Magneti Marelli UM

Magneti Marelli Powertrain India Magneti Marelli Mothersons

Endurance Magneti Marelli

MM SKH Magneti Marelli SKH Magneti Marelli

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Company mission in the Aftermarket

To offer to the Customers a multi-brand open platform of products by:

Bundling the Magneti Marelli manufactured parts

Growing a star of alliances with excellent Partners like Car Makers and

Car Systems and Parts Manufactures.

To develop and provide support, technical assistance and diagnostic,

Continuous training to the network of repair shops under the flag of

Magneti Marelli Checkstar Service.

To distribute spare parts to the Independent After Market (IAM) for

Automotive exploiting the long term partnerships with main Players in the

Distribution and Logistics.

Mission Statement

Carnation: The Vision

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Carnation has been conceptualized with a vision to provide a solution to every need

that an Indian customer may have for his car and to maximize his ownership experience

By 2012 Carnation will be a complete auto solutions provider present across the

country, loved and admired by our customers, most preferred employer in the industry

by empowering our employees, respected by our partners by providing them value and

making a positive impact on society. Honest and brand agnostic in achieving our dreams.

 

Mission Statement

Carnation’s Nationwide presence

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21 sites operational

582 bays Work progressing

in 5 locations 185 bays

Amritsar

Jalandhar

Karnal

NCR – Noida Sec 63. Noida Sec 5, Gurgaon, Sahibabad

Chandigarh

Jaipur

Mumbai–Kurla, Chembur, Dahisar

Kochi

Hyderabad –Uppal, Nagole, Sanathnagar, Maula Ali

Chennai –Ambattur, Guindy

BengaluruMarathalli

Ludhiana

Bangaluru –BG Road

Surat

Pune

Hyderabad- Miyapur

Lucknow, chinhut

Upcoming Site

Operational Site

Carnation Hubs

12

Key Milestones

10 verticals

21 Hubs

6 in pipeline

13 cities 4 in

pipeline

More than 100,000 cars delivered

1000

Employees

Bod

y r

ep

air

sB

od

y r

ep

air

s

Carnation Business Model

Work

shop

on

wheels

Work

shop

on

wheels

New

Car

Sale

s N

ew

Car

Sale

s

Pre

Ow

ned

V

ehic

le

Pre

Ow

ned

V

ehic

le

Sp

are

Part

s S

pare

Part

s

Acc

ess

ori

es

Acc

ess

ori

es

Genera

l S

erv

ice

Genera

l S

erv

ice

Insu

rance

Insu

rance

Enhanced Ownership Experience Enhanced Ownership Experience

Multi Brand Customer Centric SolutionsMulti Brand Customer Centric Solutions

PEACE OF MINDPEACE OF MIND

Delivery on timeDelivery on timeRight first timeRight first timeTransparencyTransparency

DC

Desi

gn

DC

Desi

gn

E-B

usi

ness

E-B

usi

ness

B2BB2B B2CB2C C2CC2C OthersOthers

Leveraging Brick and Mortar BusinessLeveraging Brick and Mortar Business

Au

to

Pre

mio

S

olu

tion

s

Au

to

Pre

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S

olu

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s

Carnation-Magneti Marelli

Workshops for Premium & Luxury

Brand’s cars

Premium & Luxury Brand’s In India

2000 2005 2010

Increasing Proliferation of

Luxury and Premium Brands

Indian Premium Car Sales Trend

• Grown well in last five years.

• Will accelerate as newer players expand their dealer network

• Larger CarParc shows increasing numbers of vehicles outside of warranty

Vehicles & Models: Phase 1

Luxury Premium

3 Series

C Class, E Class

A 4

Accord, Civic, CRV

Camry, Corolla

Superb, Laura, Octavia

Endeavour

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Carnation MM Rollout Plan -

TimeJune’10

Phase I

Phase II

Post 2011

Aftermarket Parts & Services

Aftermarket Parts & Services

Key Activities: Premium & Luxury Car

Service in Delhi NCR

Key Activities: Expansion of Premium

Car Service to Pan India

Roll out of After Market Spares business

December 2009

“Auto Premio

Solutions”

“Auto Premio

Solutions”

Pan India Network of

Auto Premio Solutions

Establishing ‘Auto Premio Solutions’ to address the needs of the Luxury & Premium Models of 15.000 euro

Become a major parts supplier to the Independent After Market (IAM) in India

Establishing ‘Auto Premio Solutions’ to address the needs of the Luxury & Premium Models of 15.000 euro

Become a major parts supplier to the Independent After Market (IAM) in India

Carnation MM Rollout Plan

Carnation MM Strategic Vision

Magneti Marelli - Carnation Aftermarket Parts

Mission & Vision

MissionTo distribute Automotive Spare parts in the Indian Independent

Aftermarket and to setup a service network chain focusing on the premium segment; leveraging upon the brand and expertise garnered through experience

Vision To be a leading player in the Indian Independent Aftermarket and synergize with the exponential growth of Magneti Marelli India.

ObjectivesObjectives

Quality Value Consistency

Maintaining the tradition of quality and gaining the

confidence of the clients

Provide value for the product & create a new

positioning compared to the competitors

Supply consistency reducing working capital of

the customers

Product Portfolio

Phase I Products Phase II Products

• Window Winder• Wheel Bearing• Starter Battery• Mirrors• Engine Radiators• Brake Lining• Electric Fuel Pump• Fuel Supply Systems• Clutches• Horns• Relays

• Lighting System• Brake Discs• Brake Pads• Filters (air/fuel/oil)• Shock Absorbers• Alternators & Starters• Wiper Blade • Cabin Filter• Timing Belt• Water Pump• Spark Plug

MM Present Forte| MM Present Sourced Range

MM Global Supplier Range| MM Local Sourcing

Vehicle Coverage

Priority I Vehicles

Premium Segment:Entry into A4, A5 and A6

Priority II Vehicles

Premium Segment: Consolidation

Medium Segment: Entry into A3

Priority III Vehicles

Premium Segment: Consolidation

Medium Segment: Consolidation

Compact Segment:Entry into few selected cars in A2

A6: Luxury | A5: Premium | A4: Executive| A3: Medium | A2: Compact | A1: Mini

Priority 1: Readily available products. Immediate start of business.

Priority 2: Get a grip in premium segment. Entry in the larger A3 segment, considering the Car Parc of A4, A5 and A6 is still very small.

Priority 3: Strengthening position in A3, A4, A5 and A6. Few Selected models in A2 should be considered for entry. A segment which should not be ignored to make volumes.

In synchronization with the increase in the product coverage

Carnation- Magneti Marelli: Value Proposition

• Manufactures over 30,000 parts• Supplies to almost all leading OE brands• Parts pass through stringent quality

checks

• Founded in 1919• 5000 “multi-

brand” workshops• Active

participation in leading sporting events like F1 and GP etc

• Online diagnostic equipment & testers

• Software's like Techdoc, Retis, Assist

• International Technical Helpline

• Training modules, manuals