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Seat Design for Driver Satisfaction Mac Reynolds, Ph.D. Professor Emeritus, Michigan State University CEO, ERL LLC

Car seat design for driver satisfaction

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Seat Design for Driver

SatisfactionMac Reynolds, Ph.D.

Professor Emeritus, Michigan State University

CEO, ERL LLC

Today, cars designed and built for quality,

appearance and performance.

J. D. Power (2012) reports,

Seat Quality at Historical High; Seat

Satisfaction Low.

J. D. Power also found

CONTENT makes

seats better, not

satisfactory.

LumbarHeater

Leather

Bolsters

What’s the problem?

Seats, Sitting & Satisfaction

• Seat position satisfies body size.

• Drivers dissatisfied with sitting

postures.

•Seat satisfaction meets driver

preferences.

Evolution of

driverseat

designPositio

n

1967Safety

Ergonomi

cs

1893

2012

19th Century Seats

Passenger

ComfortDriver

controls horses!

Seats designed 73% from experience with iterative prototypes.

Source most useful for seat design and development?

(LinkedIn Survey)

Experience 15 (48%)

Consumer surveys 6 (19%)

Driver ride tests 2 ( 6%)

DHM software 5 (16%)

Other 3 (10%)

Drivers evaluate car seats!

Who are the drivers?

•Engineers in prototype

seats

•Press in production

vehicles

•Owners in production

vehicles

“…cushion - a little long

…head rest - a little hard to move,

orientation bad

…too close to steering wheel

…back rest lateral too low and are pushing

my arms”

Comfort Score: 3.5/5.0

Small Female Expert in Production Vehicle

says,

Digital Human Model (DHM)

in Production Vehicle says,

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Virtual output:Cushion too long;Head restraint too close;SW too close;Seatback wings wide;Cushion wide;Pedal too far

Comfort Score 3.65/5.0

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Can Seat Design in CAD with DHMs

improve Basic Seat Design?

Seat must accommodate variation in drivers’ body size and preferred sitting

postures.

Seat Design for Driver

Satisfaction

Seat Design in CAD

Sitting Surface on seat frame for all occupants.

Size

Shape

Stiffness

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Designer creates surface

for style and comfort.

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Engineer designs Head Restraint for safety and

comfort.

FMVSS 202a

Head Restraint

Small Femal

e

US Patents: #6,840,125, #7,047,831, #7,347,114,

#7,797,138

Design Seat for Driver

SatisfactionComfort Score = 9.4/10.0

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Models for Seat Satisfaction

• Virtual Driver (DHM)

• Virtual Sitting Surface

• Virtual Car Interior

• Drivers’ Comfort

• Optimization

Body Size & Back Posture

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Vision

Space

Personal Sitting

Preference

Small

Large

Medium

“Oscar”

Driver’s Sitting Structures

Anatomical

Landmarks

Deflected

Tissue Shape

4th Lumbar

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

4th Chest vertebra8th Chest vertebra

Hip

Pelvic Ischiu

m

Thigh

CG

4th Lumbar

All Driver Landmarks define 9 Sitting

Surfaces

Load-Bearing Landmarks (L) Contact and Space Landmarks(C)

Shoulders (T4)

Chest (T8)

Lumbar (L4)

Buttocks (Hip)

Pelvis

(IT)

Thigh CG

Head

Front of

Thigh

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

1

2

3

45

67

8

9

Size, Weight & Posture of all 9 DHMs define Seat Surface

9 IT Cross Sectio

ns

Seat Surface

Wing

Body Weight Deflecti

on

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Seat Designed for Variation in

Driving Postures

Line of Sight

Reach

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Seat

Seat Designed for Ergonomics, Safety & Driver Satisfaction

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Head Restraint (FMVSS 202a)

Reach

Engineers evaluate Seat Design for Manufacturing

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Foam Manufacturabilit

y

Body

Frame

Penetration

Meat-to-Metal

Seat Design Measured for Drivers’

Comfort

USA TOTAL Cushion

Back Package

TOTAL (1-10)

7.70 4.78 8.77 9.82

Small Female

6.65 5.50 8.37 8.27

Medium Male

7.91 4.89 8.83 10.00

Large Male 7.26 3.20 8.72 9.93

TOTAL Score: 7.70Seat Cushion: 4.78 Cushion contact length is short. Cushion provides not enough thigh

support. Cushion insert stiffness is just right. Seat Back: 8.77 The upper seat back is just right.

Overall Wing shape provides good support.

Seat back Insert shape provides good support.

Seat back insert stiffness is just right. Head Restraint patch contact is far.

Lumbar patch contact is just right. Package: 9.82 Travel window requires no additional

travel. Package provides comfortable head room. Seat can support driver vision requirements. Steering Wheel to chest is just right. Steering Wheel to thigh is just right. Driver can comfortably reach pedal.

Joint Angle Penalties: Seat: 0.8 % Package: 1.6 %

Validation: Model evaluates Comfort same

as Driver

3.4 3.6 3.8 4 4.2 4.4 4.63.4

3.6

3.8

4

4.2

4.4

4.6

4.8

f(x) = 0.618506493506493 x + 1.83693181818182R² = 0.618622470722602

Drivers' Scores in 7 Vehicles (1-5)DH

Ms C

om

fort

S

co

re (

1-

5) Sm Sedan

Mid Xover

Lux SedanMid

Sedan

Sm Xover

FST Mid SUV

• Vision• Operate Controls• Sitting in preferred posture

All Global Drivers have Universal

Needs

Body Size of Global Drivers

Driving Conditions affect Preferred

Posture

Alert

AlertRelaxed

Neutral

Back posture preferencechanges eye height of

driver.Alert Neutral Relaxe

d44.4 mm

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Slumped Posture

Neutral Posture

Seat Design for posture variation changes seat

position in car

20 mm

Seat position:19 mm forward

(-)

(+)

Production seat

modification

Cushion length is

Cushion thigh region provides

Cushion thigh insert width is

Cushion ischial insert width is

Head restraint surface is

Saab 9-5 VW Passat

too shorttoo long

too much pressure

no support

too widetoo narrow

too fartoo close

too narrow too wide

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Does design beat competition?(Small Female)

Design for Driver Satisfaction can START at Vehicle Concept

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Conclusion

Improved seat satisfaction

comes from design for all

sitting preferences.

Acknowledgements

• ERL LLC (Ray Brodeur, D.C., Ph.D., et al.)

• Michigan State University (George Stockman, Ph.D., et al.)

• General Motors Corporation (Don Maertens, et al.)