Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Interaction, Process and Sales

The Foundation Elements that are required in order for car dealers to achieve victory in the war for top of mind awareness, traffic, sales opportunities and market share during the Automotive Internet Battles of the 2010 – 2015 era… A firm understanding of these foundational corner stones is what makes up the requirements for successfully completing basic training and the Dealer Internet Battle Plan Boot Camp... Your attention, comprehension and complete internalization of the following core principles is essential in order for you to win!

-- Jim Ziegler, Ralph Paglia, Joe Webb and Tim Jennings

FUNDAMENTALS OF DIGITAL MARKETING

Introduction and Background:

Ralph PagliaRalph Paglia Director - Digital Marketing ADP Dealer ServicesDealer Services

• 20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management, BDC and dealership CRM process design and execution

• Executed Digital Marketing and Sales Strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years

• Built dealer ISS team that sold 4,000+ Units to Web Leads in 2006 • Worked w/Ford in 2007-2008 to develop first fully integrated multi-

publisher Tier 3 Digital Marketing Consulting & Advertising program • First retail automotive Behavioral Targeting Digital Advertising program

while at Courtesy Chevrolet in 2005, 2006 and 2007• Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM,

Honda, Toyota, Mercedes-Benz, Hyundai and 250+ dealers & groups• Started generating Internet leads in 1988 using CompuServe ISP access and

vehicle listings on defense contractor BBS’s in SoCal

Director - Digital Marketing ADP Dealer ServicesDealer Services

• 20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management, BDC and dealership CRM process design and execution

• Executed Digital Marketing and Sales Strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years

• Built dealer ISS team that sold 4,000+ Units to Web Leads in 2006 • Worked w/Ford in 2007-2008 to develop first fully integrated multi-

publisher Tier 3 Digital Marketing Consulting & Advertising program • First retail automotive Behavioral Targeting Digital Advertising program

while at Courtesy Chevrolet in 2005, 2006 and 2007• Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM,

Honda, Toyota, Mercedes-Benz, Hyundai and 250+ dealers & groups• Started generating Internet leads in 1988 using CompuServe ISP access and

vehicle listings on defense contractor BBS’s in SoCal

Cell: 505.301.6369 [email protected] www.ADMPC.comwww.ADMPC.com Cell: 505.301.6369 [email protected] www.ADMPC.comwww.ADMPC.com

The Foundation Elements that are required in order for car dealers to achieve victory in the war for top of mind awareness, traffic, sales opportunities and market share during the Automotive Internet Battles of the 2010 – 2015 era… A firm understanding of these foundational corner stones is what makes up the requirements for successfully completing basic training and the Dealer Internet Battle Plan Boot Camp... Your attention, comprehension and complete internalization of the following core principles is essential in order for you to win!

-- Jim Ziegler, Ralph Paglia, Joe Webb and Tim Jennings

FUNDAMENTALS OF NINJA DIGITAL MARKETING

WWW.DEALERNINJA.COM

Reach More Customers. Get More Results. Spend Less Money!Reach More Customers. Get More Results. Spend Less Money!

The BMW built MINI Cooper has the highest incidence of repairs neededThe BMW built MINI Cooper has the highest incidence of repairs neededduring the first year of ownership… It also has the highest owner-to-brandduring the first year of ownership… It also has the highest owner-to-brandaffinity and ranks #1 in percentage of owners who would recommend it! affinity and ranks #1 in percentage of owners who would recommend it!

6 Elements must be mastered to become a Ninja Web Warrior6 Elements must be mastered to become a Ninja Web Warrior

Think back to the start of the second Gulf War… The Invasion of Baghdad began with aerial attacks by Think back to the start of the second Gulf War… The Invasion of Baghdad began with aerial attacks by missile, stealth bombers and fighter/bombers with Satellite Guidance, Over-Horizon and Night Vision. missile, stealth bombers and fighter/bombers with Satellite Guidance, Over-Horizon and Night Vision. The plan was to “Shock and Awe” the Iraqi military and more importantly, show the elite Iraqi Republican The plan was to “Shock and Awe” the Iraqi military and more importantly, show the elite Iraqi Republican Guard the full might of who they were messing with!Guard the full might of who they were messing with!

First Element First Element of a Ninja Digital Marketing Battle Plan is: of a Ninja Digital Marketing Battle Plan is:

AIR SUPPORT

““SHOCK AND AWE ONLINE OMNIPOTENCE”SHOCK AND AWE ONLINE OMNIPOTENCE”

YOUR YOUR CONTENTCONTENT IS EVERYWHERE ON THE WEB!IS EVERYWHERE ON THE WEB!

Achieving Web Omnipotence is effective ONLY if your dealership maximizes the total volume of branded Achieving Web Omnipotence is effective ONLY if your dealership maximizes the total volume of branded impressions made upon your targeted demographics within the effective marketing radius of your impressions made upon your targeted demographics within the effective marketing radius of your location! It is a mission critical error to assess campaigns and review “Total Eyeballs” exposed to your location! It is a mission critical error to assess campaigns and review “Total Eyeballs” exposed to your branded impressions without qualifying those impressions by geography and demographic composition…branded impressions without qualifying those impressions by geography and demographic composition…

Second ElementSecond Element of a Ninja Digital Marketing Battle Plan is: of a Ninja Digital Marketing Battle Plan is:

STRIKE ACCURACY

““TALK TO MORE QUALIFIED BUYERS, SELL MORE CARS”TALK TO MORE QUALIFIED BUYERS, SELL MORE CARS”

MAXIMIZE YOUR TARGETED CUSTOMER MAXIMIZE YOUR TARGETED CUSTOMER IMPRESSIONSIMPRESSIONS

Third ElementThird Element of a Ninja Digital Marketing Battle Plan is: of a Ninja Digital Marketing Battle Plan is:

MOVE TROOPS INTO POSITION

““MOVE CUSTOMERS IN YOUR DIRECTION, SECURE THE HIGH GROUND”MOVE CUSTOMERS IN YOUR DIRECTION, SECURE THE HIGH GROUND”

MAXIMIZE MAXIMIZE TRAFFIC TRAFFIC TO MULTIPLE DESIGNATED SITES TO MULTIPLE DESIGNATED SITES

Getting massive amounts of “Total Eyeballs” exposed Getting massive amounts of “Total Eyeballs” exposed to your content must result in the consumer moving to your content must result in the consumer moving from where they see your advertisements, articles from where they see your advertisements, articles and reference, to where your premium web assets and reference, to where your premium web assets and apps will take them to a deeper level of and apps will take them to a deeper level of engagement… You must generate traffic to your engagement… You must generate traffic to your multiple web sites and online assets that have the multiple web sites and online assets that have the applications and messaging that will engage. applications and messaging that will engage. Yes, you must move customers into position!Yes, you must move customers into position!

Once you have mastered the many Ninja Dealer Once you have mastered the many Ninja Dealer Internet Battle Plan tactics that drive massive Internet Battle Plan tactics that drive massive amounts of traffic into your multiple online web amounts of traffic into your multiple online web assets, you must deploy engaging web based assets, you must deploy engaging web based content that intrigues, thrills, delights and content that intrigues, thrills, delights and engages consumers into the types of genuine engages consumers into the types of genuine interaction that results in sales opportunities…interaction that results in sales opportunities…

BATTLEFIELDINTERACTION

““BUYERS INTERACTING WITH DEALER WEB APPS BUYERS INTERACTING WITH DEALER WEB APPS = LEADS, PHONE CALLS AND SHOWROOM TRAFFIC”= LEADS, PHONE CALLS AND SHOWROOM TRAFFIC”

MAXIMIZE CUSTOMER MAXIMIZE CUSTOMER ENGAGEMENTENGAGEMENT WITH YOUR WEB SITESWITH YOUR WEB SITES

Fourth ElementFourth Element of a Ninja Digital Marketing Battle Plan is: of a Ninja Digital Marketing Battle Plan is:

Converting customer contact originating from the Converting customer contact originating from the web into showroom visits is best optimized by web into showroom visits is best optimized by executing the 5 key attributes of dealer lead executing the 5 key attributes of dealer lead response that has been shown to statistically response that has been shown to statistically increase the liklihood of a customer buying a car increase the liklihood of a customer buying a car from the dealership…from the dealership…

HAND TO HAND COMBAT

““15 YEARS OF MEASUREMENT LATER; WE KNOW WHAT DEALERS MUST 15 YEARS OF MEASUREMENT LATER; WE KNOW WHAT DEALERS MUST DO TO OPTIMIZE LEAD MANAGEMENT RESULTS…”DO TO OPTIMIZE LEAD MANAGEMENT RESULTS…”

CONSISTENT EXECUTION OF LEAD MANAGEMENT CONSISTENT EXECUTION OF LEAD MANAGEMENT PROCESSPROCESS

Fifth ElementFifth Element of a Ninja Digital Marketing Battle Plan is: of a Ninja Digital Marketing Battle Plan is:

Achieving maximum sales from the web requires that your dealership has a consistently executed Achieving maximum sales from the web requires that your dealership has a consistently executed showroom reception process that sets the stage for maximum likelihood of a sale during the customer’s showroom reception process that sets the stage for maximum likelihood of a sale during the customer’s visit. The most effective reception process for welcoming a customer to the dealership who has been visit. The most effective reception process for welcoming a customer to the dealership who has been communicating with the dealership prior to their arrival should include an agenda review describing what communicating with the dealership prior to their arrival should include an agenda review describing what the salesperson plans for their visit, along with a soft “conditional” trial close…the salesperson plans for their visit, along with a soft “conditional” trial close…

Sixth ElementSixth Element of a Ninja Digital Marketing Battle Plan is: of a Ninja Digital Marketing Battle Plan is:

SHOWTIME ON THE SHOWROOM

““WELCOME CUSTOMER, REVIEW VISIT AGENDA, EMAILS PRINTED, CONFIRM IF WELCOME CUSTOMER, REVIEW VISIT AGENDA, EMAILS PRINTED, CONFIRM IF VEHICLE MEETS EXPECTATIONS, DOCS PRESENTED FOR THEIR APPROVAL”VEHICLE MEETS EXPECTATIONS, DOCS PRESENTED FOR THEIR APPROVAL”

SHOWROOM RECEPTION SETS THE STAGE FOR MORE SHOWROOM RECEPTION SETS THE STAGE FOR MORE SALESSALES

What is so simple to define, and so logical to behold, becomes the daily challenge of execution for the Ninja Dealer Web Warrior…

1. CONTENT + IMPRESSIONS = TRAFFIC2. TRAFFIC + ENGAGEMENT = CUSTOMER CONTACT3. CUSTOMER CONTACT + PROCESS = SHOWROOM VISITS4. SHOWROOM VISITS + VISIT AGENDA = SALES

Traffic

InteractiveWeb Sites

Process

Sales

1000

(5%)50LEADSLEADS

(25%)12.5(25%)3

(80%)2.5CLOSESCLOSES

5%5%Closing %Closing %

1. Develop Marketing Strategy2. Establish Marketing Budget3. Internal Customers (Meeting)4. Existing Customer Base

(Email, Direct Mail,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000

(10%)400

1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us

1. Lead Management Tool

2. Auto Responder3. Personal

Responses4. E-Mail Templates5. Multimedia

Messages6. 2-Way Pagers7. Telephone Contact

(50%)200(50%)100

1. F&I Process2. Pricing

Process3. Sales

Process4. Introduction5. Welcome

Board

(80%)80

1. Delivery Process2. Personal Web Page3. Introduce Service4. 1st Service

Appointment5. Loyalty Package6. Update on

Promotions 20%20%Closing %Closing %

AppointmentsAppointmentsAppts. ShowAppts. Show

1. Confirmation Call

2. Confirmation E-Mail

3. Rescheduling of

“No Shows”

CITEPS Ninja Dealer Digital Marketing Strategy

1. Content2. Impressions3. Traffic4. Engagement5. Process6. Sales

QUESTIONS AND ANSWERS

www.HotAxle.comwww.HotAxle.com

Ninja Digital Marketing Strategy Example: Ancira Auto GroupNinja Digital Marketing Strategy Example: Ancira Auto Group

EMPLOYEE EMPLOYEE PARTICIPATION PARTICIPATION

“SECRET SAUCE”“SECRET SAUCE”

Over 200 Ancira Employees Over 200 Ancira Employees participate in their community…participate in their community…

Dear April Ancira,

Thank you so much for your response to my recent service from Ancira Kia. I am absolutely blown away that you not only responded to my dissatisfaction by offering a complimentary return visit, but that you use social media outlets to further your customer reach. I never expected to achieve anything by tweeting my rant earlier today, I was just trying to kill some time in the waiting room (lol). But wow, I am totally floored, I have to say.

To tell you the truth I was actually going to email your company tonight to inform you all of my visit. I was mailed a flyer for the discounted oil change and decided to take you all up on it since it was so much cheaper than my normal oil change place...had a bit of trouble setting up the initial appointment…after a transfer and several rings I was eventually routed to…a man who scheduled me for a 4:30 PM appointment…Thursday, October 8th.

Fast forward to today and…the man in the red shirt told me that he didn't have any appointments scheduled for me. That was quite unfortunate due to my busy week, and add to the fact that I was already well past my previous oil change expiration (my fault, I know). The red-shirted man understood my frustration and scheduled an oil change for me tonight anyway, but did give me a heads-up about the 2 hour wait.

Thankfully (or not?), I had Twitter and a phone full of music, so the wait was bearable. And it was actually less than an-hour-and-a-half wait, so that made it even better.

So to wrap up this novel (sorry!), I just wanted to let you know how I came to the situation…and what transpired afterward. I did get my discount and the free car wash that was included with the flyer. Also, I consider myself to be a mostly patient person and am very much one to notice customer service; whether or not my visit was tended to with prompt diligence, every person I spoke to from earlier this week to today was very cheerful and willing to help (especially the man in the red shirt). That being said, I would feel like I'm stealing from you by accepting your complimentary offer…I will be happy to explain to everyone the fantastic service I received after today's mishap, and am very happy that I chose to purchase my Kia from you all [Ancira]. Many thanks and sincerity, J.R. Moreno

ANCIRA AUTO GROUPDIGITAL MARKETING & REPUTATION MANAGEMENT

What about Search Engines?

Will Social Network pages, blogs, etc. be indexed by Google?

Is there any value to references made about our dealership and the anchor text links that we put into our profile pages?

Ancira Social Media Profiles in Search Engine Results Ancira Social Media Profiles in Search Engine Results Pages (SERP)…Pages (SERP)…

SERP #1SERP #1

SERP #1.5SERP #1.5

SERP #1.75SERP #1.75

SERP #2SERP #2

100% Ancira Auto 100% Ancira Auto Group controlled or Group controlled or

Owned sitesOwned sites

SERP #3SERP #3



SERP #4SERP #4



SERP #5SERP #5



SERP #6SERP #6



SERP #7SERP #7



SERP #8SERP #8



SERP #9SERP #9



SERP #10SERP #10



120 Social Media Site EnrollmentsCompleted for the Dealer’s Name/Domain120 Social Media Site EnrollmentsCompleted for the Dealer’s Name/Domain



120 Social Media site enrollments completed by Humans to get past CAPTCHA filters and register the Dealer’s Name/Domain with Links back to the dealer’s “Community” site from ADP for SEO back-link value… <5 days.

120 Social Media site enrollments completed by Humans to get past CAPTCHA filters and register the Dealer’s Name/Domain with Links back to the dealer’s “Community” site from ADP for SEO back-link value… <5 days.

WHAT ABOUT FACEBOOK?

“Computers around the world simultaneously explode when everyone on Facebook becomes everyone else’s friend on Facebook.”

WHAT ABOUT FACEBOOK?1.1. Set Up a “Profile” for the Dealer/OwnerSet Up a “Profile” for the Dealer/Owner

2.2. Create a “Group” for your Franchise/BrandCreate a “Group” for your Franchise/Brand

3.3. Create a “Fan Page” for your CommunityCreate a “Fan Page” for your Community

4.4. Create Fan “Pages” for every model… Each Sale… Inventory… Customer Reviews…Create Fan “Pages” for every model… Each Sale… Inventory… Customer Reviews…

Click to Zoom

1111

22223333

4444

1111

22223333

4444

1111

22223333

4444

1111

2222

3333

4444

1111

2222

3333

4444

1111

2222

3333

1111

2222

3333

4444

Ads were seen 7,201,334 times in October by Facebook members who live near the two dealerships in this case study…

1,730 of those Facebook members clicked on one the two dealer advertisements… Since we spent $1,595.25 for the Facebook Ad Campaigns, each click customer visit to our community site, or Fan page cost 92 cents.

To show Facebook members our dealership ads 1,000 times, it cost 22 cents…

Ads were seen 7,201,334 times in October by Facebook members who live near the two dealerships in this case study…

1,730 of those Facebook members clicked on one the two dealer advertisements… Since we spent $1,595.25 for the Facebook Ad Campaigns, each click customer visit to our community site, or Fan page cost 92 cents.

To show Facebook members our dealership ads 1,000 times, it cost 22 cents…

First 4 Days…First 4 Days…

After 30 Days…After 30 Days…

(now at 1,088)(now at 1,088)

LISTENING TO WHAT CUSTOMERS ARE SAYING ABOUT YOUR DEALERSHIP IN THE

SOCIAL MEDIA WORLD…

How do you do it?

How much does it cost?

What do you do when you hear something?

WHAT ABOUT TWITTER?

1. Listen for comments

2. Attract Followers

3. Take action when appropriate

4. Provide valuable tweet streams

Social Media Provides Mass Monitoring Power to DealersSocial Media Provides Mass Monitoring Power to DealersSocial Media Provides Mass Monitoring Power to DealersSocial Media Provides Mass Monitoring Power to Dealers

Social Media Provides Mass Monitoring Power to DealersSocial Media Provides Mass Monitoring Power to DealersSocial Media Provides Mass Monitoring Power to DealersSocial Media Provides Mass Monitoring Power to Dealers

Social Marketing and Reputation Management Strategies should focus on Social Marketing and Reputation Management Strategies should focus on obtaining and serving up highly desirable relevant content within Community. obtaining and serving up highly desirable relevant content within Community.

1.1. Consumer members of Dealership CommunityConsumer members of Dealership Community• Customer Contests and Incentives (UCN example)Customer Contests and Incentives (UCN example)• Advertise syndication brands to attract consumers Advertise syndication brands to attract consumers

2.2. RSS Feeds from OEM’s and Enthusiast sitesRSS Feeds from OEM’s and Enthusiast sites• ADP library of feeds catalogued by brandADP library of feeds catalogued by brand

3.3. Video & Photo Feeds from multiple sourcesVideo & Photo Feeds from multiple sources• ADP library of Media feeds by brandADP library of Media feeds by brand

4.4. Widgets/Gadgets from multiple sourcesWidgets/Gadgets from multiple sources• DealerRater.com reseller agreementDealerRater.com reseller agreement• Embed selected dealer website content (inventory, specials, etc.)Embed selected dealer website content (inventory, specials, etc.)• Over 100 Widget Apps available from platform providerOver 100 Widget Apps available from platform provider

5.5. Dealership EmployeesDealership Employees• Fixed OperationsFixed Operations• Civic Activities, Fund Raisers, Local Sponsorships,Civic Activities, Fund Raisers, Local Sponsorships,

6.6. SuppliersSuppliers• Every supplier required to have a profile within communityEvery supplier required to have a profile within community

7.7. OEM associates OEM associates - Car Companies are HIGHLY supportive- Car Companies are HIGHLY supportive

Social Media Content Drives Traffic and EngagementSocial Media Content Drives Traffic and Engagement

Dealer Social Marketing Content Generation StrategyDealer Social Marketing Content Generation StrategyDuring Setup and Install, Content Creation that will drive traffic and customer During Setup and Install, Content Creation that will drive traffic and customer engagement begins flowing into the dealer community in the following sequence:engagement begins flowing into the dealer community in the following sequence:

1.1. You You (VMR & Analyst working together)(VMR & Analyst working together)

2.2. RSS Feeds from OEM’s – RSS Feeds from OEM’s – Articles, Photos & VideoArticles, Photos & Video

3.3. RSS Feeds from Enthusiast sitesRSS Feeds from Enthusiast sites4.4. Videos from multiple sources Videos from multiple sources (Google Video Search)(Google Video Search)

5.5. Photos from multiple sources Photos from multiple sources (Google Image Search)(Google Image Search)

6.6. Widgets and Gadgets Widgets and Gadgets (Widgetbox, Slideshare.net, etc.)(Widgetbox, Slideshare.net, etc.)

7.7. Dealership Employees Dealership Employees (VMR solicits Managers)(VMR solicits Managers)

8.8. Suppliers Suppliers (VMR gets contact infor from Dealer)(VMR gets contact infor from Dealer)

9.9. Consumer user/members of the Dealer CommunityConsumer user/members of the Dealer Community

List of OEM supplied SMPR feeds and tools: www.MySpaceAutomotive.comwww.MySpaceAutomotive.com

http://ford.digitalsnippets.comhttp://ford.digitalsnippets.com

• Certification Seal - Official Certification Seal to display on your dealership websites • Certification Seal displayed on DR review page • Multiple Social Media Links to your review page • You can monitor reviews via email alerts • 2 week reconciliation period to work with customers who presented any issues with their experience. • Lets Social Network members know you're serious about customer service • Blacklisted dealerships are not eligible • Customer Review syndication tools – Widgets and RSS Customer Review syndication tools – Widgets and RSS feeds to display dealership reviews across social sites feeds to display dealership reviews across social sites

DealerRater.com Certification BenefitsBuild Your Social Media Reputation; Syndication!

PERSPECTIVE ON SOCIAL NETWORKS: DEALERRATER.COM SOCIAL MARKETING STRATEGY

PERSPECTIVE ON SOCIAL NETWORKS: DEALERRATER.COM SOCIAL MARKETING STRATEGYDEALERRATER.COM SOCIAL MARKETING STRATEGY

• Customer Rating Cards Rating cards to hand out to your raving fan customers • Easy way to increase your rating • Helpful reminder for your best customers to post a review• Good for both sales and service department consumer reviews

• Use the back side to promote sales & service specials• Works pre sale AND post sale • Direct potential customers to your good ratings • Point URL to your rating page: www.RateAutoAves.com

PERSPECTIVE ON SOCIAL NETWORKS: DEALERRATER.COM WEB 2.0 STRATEGY - MARKETINGDEALERRATER.COM WEB 2.0 STRATEGY - MARKETING

• Dealer Directory Certification Icon Certification icon displays next to listing • Lets buyers know immediately of your status • Attracts more clicks

• Free Vehicle Leads Receive and track vehicle leads • Optional - receive leads from distant buyers • Optional - receive leads for competing makes

• Free Classified Ads Unlimited Listings – New & Used Inventory • Up to 36 photos per car • Inventory data via DMS or 3rd party provider • Ad runs until car is sold• Facebook inventory integration

Dealer Social Marketing Strategy that makes use of “Hub and Dealer Social Marketing Strategy that makes use of “Hub and Spoke” approach, “Community Site” examples:Spoke” approach, “Community Site” examples:

1.1. www.AnciraCommunity.com www.AnciraCommunity.com 2.2. www.Automotive-Avenues.com www.Automotive-Avenues.com 3.3. www.MazdaCommunity.org www.MazdaCommunity.org 4.4. www.FordCommunity.com www.FordCommunity.com 5.5. www.MyJeepCommunity.com www.MyJeepCommunity.com 6.6. www.SandersonCommunity.com www.SandersonCommunity.com 7.7. www.Boston-Volkswagen.com www.Boston-Volkswagen.com 8.8. www.Boston-Honda.com www.Boston-Honda.com 9.9. www.Boston-BMW.com www.Boston-BMW.com 10.10. www.Ford-Community.com www.Ford-Community.com

Ralph PagliaRalph PagliaADP Digital Marketing SolutionsADP Digital Marketing Solutionswww.ADPdealerservices.com www.ADPdealerservices.com [email protected][email protected]: 505-301-6369 www.DigitalRalph.com Cell: 505-301-6369 www.DigitalRalph.com

Presentation available at: www.NinjaDealer.comwww.NinjaDealer.com1. Join NinjaDealer.com1. Join NinjaDealer.com2. Go to 2. Go to “Forum” “Forum” 3. Use Search: 3. Use Search: “Presentation File Exchange”“Presentation File Exchange”

Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets. Detailed Case Study:

www.Ralphertising.comwww.Ralphertising.comhttp://www.automotivedigitalmarketing.com/forum/topics/oem-provided-rss-data-feeds