by

Strada IQ

July 2014

CANADIAN SALES FIRST HALF 2014

Stupendous!

Simply incredible second quarter and first half of 2014.

See what happens when most of the competitors are

firing on all cylinders.

Accompanied by free flowing loans and leases.

Breaking Records

Would you have believed that April-May-June would break

previous records?

This year:

April: + 4%

May: + 6%

June: + 2%

2nd Quarter: + 4%

Half: + 3%

2011 2012 2013 20140

50

100

150

200

2nd Quarter

AprilMayJune

Who Is Ahead YTD

Land Rover: + 32%

Nissan: + 28%

Jaguar: + 27%

Porsche: + 27%

Subaru: + 18%

Lexus: + 17%

Infiniti: + 17%

Honda: + 9%

Mercedes-Benz: + 9%

Audi: + 9%

Chrysler: + 5%

Who Is Behind

Mini: - 22%

Volvo: - 4%

Ford: - 2%

GM: - 2%

VW: - 2%

Yes…some manufacturers are slightly behind.

Who is Disrupting?

Some models that are “rattling” the established order.

Jeep Cherokee….10,279

Lexus IS……..……2,001

M-B CLA…….……1,766

BMW 4 Series….…1,368

Dodge Pro Master..1,129

Free Flowing Money

Long Terms

Low Rates

Loans

Leases

It’s a manifesto to the financial services that empower vehicle

sales in Canada.

The power of money.

• Jetta……………….16,439

• Ford Fusion… …..9,777

• Honda Accord.........8,860

• Toyota Camry……..8,026

• Hyundai Sonata..…5,257

• Chrysler 200…..…..4,497

• Nissan Altima…..….4,484

• Chevy Malibu……..2,942

The Jetta persists, Fusion ahead of Accord. Then everyone else.

• Honda Civic……..30,696

• Hyundai Elantra…26,936

• Toyota Corolla…..25,545

• Mazda 3……....….16,105

The Civic up front, with the Elantra and Corolla trading paint.

All Figures from Automotive News

SOME NUMBERSFIRST HALF 2014

Compact Mid Size Sedans

• Ford F Series…..…..59,350

• Ram…………….……43,926

• GMC Sierra…..……..22,032

• Chevy Silverado……19,039

Ram shines against the new GM pick ups. How many folks are waiting for the

aluminum F Series?

• Ford Escape……….25,318

• Honda CR-V……….16,774

• Hyundai Santa Fe…16,605

• Toyota RAV4……….16,124

• Chrysler Journey…..12,532

• Chevy Equinox….....10,648

It remains an hyper competitive segment. As usual Escape is ahead, and 2nd

place is hotly contested.

SOME NUMBERS - 1FIRST HALF 2014

CUV/SUV Pick Up

• Audi Q5……………………3,844

• Lexus RX…………………3,780

• Acura RDX…………….….3,451

• BMW X5…………………..3,200

• Acura MDX…….….…...…2,932

• M-B M Class………….…..2,800

• M-B GLK…………..………2,786

• BMW X3…………....…..…2,576

• Cadillac SRX…… .........…2,281

• Infiniti QX60………….....…1,696

• BMW X1……………….……1,579

• Buick Enclave…….….……1,530

• Lincoln MKX……………....1,377

• Range Rover Sport………1,368

The gun fight is still on in the corral.

• BMW 3 Series………4,393

• M-B C Class……..…3,408

• Audi A4………......…3,022

• Lexus IS……...……..2,001

• Cadillac ATS……...…1,759

• Infiniti Q50………...…1,726

• Acura TL…………….…949

• Lincoln MKZ……….….875

• CTS………………….…317

Look at the IS and ATS impressive! The CTS disappoints.

SOME NUMBERS - 2FIRST HALF 2014

Entry Luxury Luxury SUV/CUV

• Lamborghini…..………..30

• Maserati………..….….263

• Ferrari………….….…..102

• Panamera…..…..…….182

• GT-R…………………..…76

• R8……………..……..….74

• Rolls-Royce…………….36

• Bentley…………..…..….68

• Tesla Model S……...…300

• Volt…………..…..……..831

• Leaf…………..….….….462

• Mustang…………….3,115

• Camaro……………..1,837

• Challenger………..….893

Frozen in time. Yes, the new Mustang is cool.

SOME NUMBERS - 3FIRST HALF 2014

Pony Cars Did You Know

OUR THOUGHTS ON THE FIRST HALF OF 2014

• When all manufacturers “throttle up” the results are magical.

• Ever wonder what would happen if the money flowed smoothly…now you know.

• We are disappointed by GM.

• The Ram pick up has seized a huge window of opportunity this year.

• Utility vehicles what else is there to say.

• The top 3-4 in most segments are trading paint at the halfway mark.

• We anticipate an aggressively competitive second half

Thank You