by

Strada IQJanuary 2017

CANADIAN SALES 2016

Epic

Take a look

2016 – 1.948 M

2015 – 1.899 M

2014 – 1.744 M

Literally breaking records year after year.

Forget Cars

All the action is with trucks be it utilities or pick ups.

The truck share of the Canadian Market

2016 – 66%

2015 – 62%

2014 – 59%

Will it rise to 7 out of 10?

The love affair is enduring.

Luxury

Is it luxury or premium economy?

Is it luxury cars, or premium economy utilities?

Is it Boomers downsizing to premium economy?

Is it Millennials upgrading to premium economy?

We believe its Millennials!

MerBimAu (Mercedes-BMW-Audi) is the big player with premium economy utility

vehicles.

Money Tree

The “Money Tree” be it finance, lease, incentives, dealer rebates was very

active in 2016

In Canada the ever greening money tree, with

free flowing money moves iron.

Breaks records too.

Who Is Ahead

Jaguar: + 134%

Volvo: + 28%

Land Rover: + 18%

Audi: + 14%

Porsche: + 10%

Ford: + 9%

BMW: + 8%

Subaru: + 7%

Honda: + 6%

Mercedes-Benz: + 6%

Kia: + 6%

Toyota: + 4%

Nissan: + 3%

Who Is Behind

VW: - 14%

FCA: - 5%

Acura: - 4%

Mazda: - 3%

The market is up by almost 3% for the year.

FCA is a surprise.

Technology

Would you move so much iron without technology?

NO

Software here, algorithms there, mobile devices all

over.

Let’s not forget data mining.

Manufacturers, dealers, consumers all immersed and empowered by technology.

• Jetta……………….20,954

• Toyota Camry……..15,683

• Ford Fusion… …..14,424

• Honda Accord.........13,857

• Chevy Malibu……..11,503

• Hyundai Sonata..…10,181

• Nissan Altima…..….7,753

• Chrysler 200…..…..6,919

The Jetta endures, Accord and Fusion are trading paint. The Malibu has gained.

• Honda Civic……..64,552

• Hyundai Elantra…48,875

• Toyota Corolla…..45,626

• Mazda 3……........27,689

The Elantra at # 2 beating the Corolla.

The Civic is a given at # 1

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

SOME NUMBERS 2016

Compact Mid Size Sedans

• Ford F Series….…..145,409

• Ram…………….……89,666

• GMC Sierra…..……..51,091

• Chevy Silverado……44,932

The F Series is on fire!

Click on F Series, Ram, Silverado to see a review/photo gallery

• Toyota RAV4……….49,103

• Ford Escape……….46,661

• Honda CR-V……….44,789

• Hyundai Santa Fe…32,263

• Chevy Equinox….....19,197

• Chrysler Journey…..16,883

The RAV4 has displaced the Escape as the segment leader.

SOME NUMBERS – 12016

CUV/SUV Pick Up

• Audi Q5……………………8,313

• Lexus RX…………………8,147

• Acura RDX………..…..….8,047

• M-B M Class………….…..7,281

• BMW X5…………………..6,942

• Acura MDX…….……....…5,425

• BMW X3………....…….…5,417

• BMW X1……………..……5,205

• M-B GLK…………....……4,774

• Infiniti QX60………......…4,238

• Buick Enclave……………3,632

• Lincoln MKX……………..3,551

• Range Rover Sport…..…3,151

• Cadillac SRX……........…2,315

Growing and very competitive segment.

• M-B C Class……..…9,954

• BMW 3 Series………7,452

• Audi A4………......…6,031

• Acura TLX.……….…4,137

• Lexus IS…….…..…..3,033

• Infiniti Q50………..…2,969

• Cadillac ATS……..…2,375

• Lincoln MKZ…….….1,120

• Cadillac CTS……….…880

The C Class leading with pressure on this car segment.

Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS – 22016

Entry Luxury Luxury SUV/CUV

• Lamborghini…...………..175

• Maserati………….….….678

• Ferrari…………...….…..216

• Panamera…..…….…….300

• GT-R…………………..…156

• R8………….…….…..…..158

• Rolls-Royce……………..86

• Bentley…………...…..….192

• Tesla ………..………..2,160

• Volt…………..…..…....3,469

• Leaf…………..….…….1,375

• Lexus NX…………….6,295

• M-B GLA…………….4,400

• Audi Q3……….……..3,860

• Porsche Macan……..2,800

• Cadillac XT5…………2,789

• Lincoln MKC…………2,618

• Jaguar F Pace……....1,289

• BMW X4………………1,236

The NX endures, watch the F Pace that is now disrupting.

Click on NX and MKC to see a review/photo gallery

SOME NUMBERS – 32016

New Entrants Did You Know

MANUFACTURERS IN 2016OUR THOUGHTS

• Audi: (+14%) Superior performance with sales of A3 and A4, new Q7

• Acura: (-4%) On the strength of the MDX – RDX

• BMW: (+9%) The X1 and X5 carry the day.

• FCA: (-5%) Sales reporting reality, at #2 in Canada

• Ford: (+9%) # 1 in 2016, powered by the F150

• GM: (+2%) # 3 in Canada, with Cadillac cars struggling

• Honda: (+6%) The Civic at # 1 holding, gains by CR-V and Ridgeline.

MANUFACTURERS IN 2016 - 1OUR THOUGHTS

• Hyundai: (+2%) Tucson keeps them going ahead

• Infiniti: (+7%) Strong with QX30 - QX50 and QX60

• Jaguar: (+134%) The F Pace captured the imagination

• Kia: (+6%) The Sportage made all the difference

• Land Rover: (+18%) The Discovery Sport and Land Rover Sport

• Lexus: (+2%) The NX and RX hold the numbers

• Mazda: (-3%) The 3 takes a beating while the CX’s gain momentum

MANUFACTURERS IN 2016 - 2OUR THOUGHTS

• Mercedes-Benz: (+6%) The # 1 in “premium economy”

• Mini: (-6%) Specialty cars are fickle, too many variations

• Mitsubishi: (+3%) The trucks save the day

• Nissan: (+3%) The Murano and Rogue did the heavy lifting

• Porsche: (+10%) The Macan drives the increase

• smart: (+162%) The slide stopped.

• Subaru: (+8%) The momentum endures, Crosstrak, Forrester, Outback, WRX

MANUFACTURERS IN 2016 - 3OUR THOUGHTS

• Toyota: (+4%) Stays in the game with Highlander, RAV4, Prius

• Volkswagen: (-15%) The challenge continues

• Volvo: (+27%) On the strength of the XC90

• Sales in Canada were up almost 3% for the year.

• The model further migrated from ownership to mobility.

• Technology empowers everyone manufacturer-dealer-consumer.

• AN EPIC 2016.

OUR THOUGHTS 2016

• Almost 2 Million and another record year.

• Free flowing money, continues to power sales. Huge factor in the increase of consumer credit.

• Ford what can you say about the F150…WOW.

• Utilities we all know the story, gaining more share.

• Huge numbers especially with Alberta in the doldrums.

• Mobility continues to be the Canadian model.

• 2016 was a delicate balancing act will it continue?

Thank You