by

Strada IQJanuary 2013

Canadian Sales - 2012

Great Year

Yes…2012 was a GREAT year in Canadian sales at

1.68 M

Almost broke all sorts of records…almost.

Strong 1st quarter at +8%

First half at +7%

The ¾ mark still +7%

Year end + 6%

Last Quarter

The last 3 turns (months) provide an indication of how

the next lap (year) will develop.

Some continued a strong lap – MerBimAu, Hyundai/Kia, Honda, Chrysler, Subaru to

name a few.

Others managed the final turn Toyota, Mazda, Ford caught our attention by

slowing down.

Others were headed for pit lane, GM, Nissan, Volvo.

The Months in 2012Our Thoughts

January: (+15%) Strong month, perhaps too strong…a case of sales management from 2011. February: (+11%) Another strong month, by now it’s a good start. March: (+3%) Chill on the incentives…the 1st quarter is strong…pundits talking at least 1.7M April: (-1%) Start of new quarter lets hold back on incentives…oops moment. May: (+18%) After the oops lets open up with incentives to get the 2nd quarter on track. June: (+3%) Chill on the incentives 2nd quarter up by 7% its all cool first half up by 7% too. July: (+5%) Its summer steady with the incentives. August: (+6%) Dog days of summer still steady, this quarter is looking good. September: (+6%) Good month, strong 3rd quarter, the Japanese have gained. October: (+8%) More incentives, lets get an advantage, generate some blinks. November: (+4) Steady, with some new blinks especially GM. December: (-5%) Only +2% for the quarter is this reality, sales management for 2013.

The Customer: As usual the customer waits towards the end of the month.

Some Numbers2012

COMPACT

Honda Civic……..64,952 Hyundai Elantra…50,950 Toyota Corolla…..40,906 Mazda 3……...….39,295

No change Honda remains in front. Mazda is showing renewed vigor in the market.

All Figures from Automotive News

MID SIZE SEDANS

Jetta…………….….26,904 Toyota Camry…….18,203 Ford Fusion……….16,698 Hyundai Sonata..…14,572 Chrysler 200…..…..14,125 Nissan Altima…..….12,793 Honda Accord...........9,930 Chevy Malibu….…....5,697

We included the Jetta which is in front, Camry leads the Japanese, with Fusion gaining,

and Sonata third. Very competitive segment, with Malibu losing huge

momentum.

Some Numbers - 12012

CUV/SUV

Ford Escape……….44,099 Honda CR-V……….33.339 Chrysler Journey…..28,888 Toyota RAV4……….25,942 Hyundai Santa Fe…23,394 Chevy Equinox….....20,390

Escape remains front, the CRV and RAV4 made appreciable gains. Equinox is losing

momentum.

The CRV had a huge increase.

PICK UPS

Ford F Series….….……106,358 Ram………………………69,255 GMC Sierra………...……42,712 Chevy Silverado…………35,943

The order is cast in stone!

Ford surpassed the 100K mark, Ram gaining momentum, with Sierra and Silverado

losing ground.

Yes its an enduring love affair.

Some Numbers - 22012

ENTRY LUXURY

BMW 3 Series………11,234 M-B C Class……..…10,616 Audi A4…………....…6,118 Acura TL…………...…3,323 Infiniti G………...….…3,003 Buick LaCrosse…...….2,377 Cadillac CTS….…..….2,157 Lexus IS…….….…..…1,975 Cadillac ATS…….…...…189

As expected the 3 Series leads, it will be interesting to see how the ATS performs next year. While the LaCrosse and CTS

lost momentum.

LUXURY CUV/SUV

Lexus RX…………………7,130 Audi Q5……………..……6,152 M-B M Class………….….5,539 M-B GLK…………….……5,279 Acura MDX…….……...…5,242 BMW X3………….….……5,017 BMW X1…………..………4,776 Acura RDX………..…..….4,726 BMW X5………….…….…3,975 Lincoln MKX…….………..3,792 Buick Enclave…….….…..3,283 Cadillac SRX………….…3,102 Infiniti JX35………....……2,178

Hyper competitive, the JX35 elbowed in, with Enclave and SRX making room.

Some Numbers - 32012

PONY CARS

Mustang…………….5,181 Camaro……………..2,557 Challenger………….1,485

Mustang way ahead!

DID YOU KNOW?

SLS AMG……..……..….95 Lamborghini…..………..128 Maserati………..……….162 Ferrari……………….…..228 Panamera…..…...….…..422 GT-R…………..……...…117 R8……………………….112 Bentley………..….…….126 Volt…………..………..1,225 Leaf…………..…………240

CPO

We all know the benefits of CPO vehicles, with peace of

mind being a major value proposition for the customer.

Manufacturers that have well developed, deployed, and

executed programs have had robust sales in 2012 with appreciable increases.

Some manufacturers are at 2 new for 1 CPO vehicle.

Think about this for a moment 2 to 1 nationally in

Canada…STRONG!

Manufacturers in 2012Our Thoughts

Audi: (+19%) Strong performance especially A4 and Q5

Acura: (+19%) Finally got the “program” after the “whatever” shock.

BMW: (+5%) Remains up front in the MerBimAu race

Chrysler: (+26%) Still selling like crazy up to # 2…impressive…Ram huge gains

Ford: (+0%) Remains # 1 in 2012, elbowed by the Japanese.

GM: (-2%) Its still not right at GM, gave in to the Japanese, and Ram.

Honda: (+22%) Fresh playbook, keeps Civic at # 1 gains from competitors.

Manufacturers in 2012 – 1Our Thoughts

Hyundai: (+5%) Continued to increase sales…wow!

Infiniti: (+15%) Improved with the JX35

Jaguar: (-16%) Remained overwhelmed in 2012

Kia: (+17%) Strong performance…huge!

Land Rover: (+35%) The Evoque and Sport…strong

Lexus: (+13%) Vast improvement plus the RX as usual.

Mazda: (+3%) Staying the course with help from the CX5.

Manufacturers in 2012 – 2Our Thoughts

Mercedes-Benz: (+7%) Again lost # 1 to BMW, new M Class helped

Mini: (+22%) More gains with more versions

Mitsubishi: (-4%) Hovering around with only 2 models

Nissan: (-4%) Again lost momentum, speechless

Porsche: (+36%) Cayenne…HUGE

smart: (+29%) After the slide it can only go up in 2012

Subaru: (+15%) Distinct branding, Impreza, XV Crosstrek, it all works.

Manufacturers in 2012 – 3Our Thoughts

Suzuki: (-3%) What’s up…?

Toyota: (+19%) Dramatic ramp up with more to come

Volkswagen: (+12%) Maintained strong momentum…impressive

Volvo: (-18%) Got lost in the trees.

Sales in Canada were up 6% for the year.

Honda and Toyota embarked on a mission to recapture sales.

GM left a huge vacuum filled by other.

Hyundai/Kia gained more sales…remarkable.