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THE GLOBAL CORPORATE 35% 73% .6X of followers are between the ages of 26 AND 35 1.3x more likely than the average user to be between the ages of 36 AND 45 of followers are MALE less likely than the average user to be FEMALE 26% of followers are between the ages of 46 AND 55 Gender and Age of Automobile Followers Followers are Followers are 60% followers from the UNITED STATES 10.2X followers from DETROIT TOP FIVE CITIES 2x followers from the INDIA FOLLOWERS OF AUTOMOTIVE COMPANIES ARE INTERESTED IN AUTO TRAVEL FOOD COOKING SPORTS MUSIC DETROIT DETROIT LONDON LOS ANGELES CHICAGO NEW YORK Location and Interests of Automobile Followers 1,239x STRONGER SOCIAL PULL 50,000 .8x of followers are less likely to MAKE BELOW 300 AVERAGE TWITTER USER 1573 FOLLOWERS OF AUTOMOBILE COMPANIES vs. Followers of Automobile Companies Automobile Companies Twitter Influence Study Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of automobile companies has approximately 1573 connections across all social media platforms. Social pull measures how well followers are connected across social media. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.

Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

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Page 1: Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies

THE GLOBAL CORPORATE

35%

73% .6X

of followers are between the ages of 26 AND 35

1.3xmore likely than the average user to be between the ages of 36 AND 45

of followers areMALE

less likely than the average user to be FEMALE

26% of followers are between the ages of 46 AND 55

Gender and Age of Automobile Followers

Followers are

Followers are

60% followers from the UNITED STATES

10.2Xfollowers from DETROIT

TOP FIVE CITIES

2xfollowers from the INDIA

FOLLOWERS OF AUTOMOTIVE COMPANIES ARE INTERESTED IN

AUTO TRAVELFOODCOOKING SPORTSMUSIC

DETROIT

DETROIT

LONDONLOS ANGELESCHICAGO

NEW YORK

Location and Interests of Automobile Followers

1,239xSTRONGER SOCIAL PULL

50,000.8xof followers are less likely toMAKE BELOW300

AVERAGE TWITTER USER

1573FOLLOWERS OF AUTOMOBILE COMPANIESvs.

Followers of Automobile Companies

AutomobileCompanies

Twitter Influence StudyWho is following large global companies on Twitter?

The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of automobile companies has approximately 1573 connections across all social media platforms. Social pull measures how well followers are

connected across social media.

Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.