Branding in the music industry

Hudson Taylor

Hudson Taylor’s image Is a mature, mostly serious one. They take care in the way they are presented in ways such as clothing and other appearance aspects like their hairstyles.Their clean appearance reflects their maturity and their serious vibe. The majority of their promotional photographs feature both of them looking serious and wearing trendy looking clothing.

This image caters mostly to teenagers, especially teenage girls between 15-18. However, their serious presence can help their image reach an audience beyond that, and may possibly appeal to adult fans too.

Hudson Taylor’s album artwork is very similar to their promotional photos. It presents the two in a serious manner to convey a sense of maturity about them, to distinguish themselves from other boy bands and duos.

They also have a high priority for style in their image. As previously mentioned their clothing is trendy and expensive looking, and their hairstyles, especially Alfie (left), are very over exaggerated and stylish.