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1916RMW (Rapp Motoren Werke) is founded as
an aircraft engine factory in Munich. In
1917, changed to BMW.
1928The first BMW
automobile, the Dixi 3/15, is developed in
Munich.
1955 The BMW 503 and 507 sports cars are today’s
'golden oldies'.
1923The first BMW motorcycle
leaves the Munich production site.
1962 The 1500 model
establishes the trend for the "new class" of
sporty compact touring cars.
1981 BMW becomes the
first European carmaker to establish a
subsidiary in Japan.
1977BMW introduces the first 7 Series car. The
733i sets new standards in
technology, design and equipment.
1989 In the year the Iron
Curtain fell, BMW has another first by producing
half a million cars.
BMW Aircraft Engine
BMWFirst
Motor-cycle
BMW first 507 sports car
BMW first
sports car 503
BMW, The Dixi 3/15
Norbert ReithoferCEO
Headquarters
Munich, Germany
The BMW Group
Rolls-Royce
BMW
MINI
Strategy: Respect for the individual
Competition:Mercedes BenzAudiInfinityLexusCadillac
Tag-line: “Ultimate Driving Machine”
Our cars
BMW 5 SeriesRs 37,60,000* - Rs
58,00,000*
BMW 3 SeriesRs 24,40,000* - Rs
34,59,111*
BMW 6 SeriesRs 79,90,000* - Rs 95,00,000*
BMW 7 SeriesRs 83,40,000* - Rs 1,31,50,000*
BMW Gran TurismoRs 63,00,000* - Rs 63,00,000*
BMW M SeriesRs 77,40,000* - Rs 1,28,10,000*
BMW X1Rs 22,40,000* - Rs 30,40,000*
BMW X3Rs 41,20,000* - Rs 47,90,000*
BMW X6Rs 68,70,000* - Rs 1,30,00,000*
BMW X5Rs 53,80,000* - Rs 70,50,000*
BMW Z4Rs 62,14,333* - Rs 62,14,333*
Our advertising partner
KBS+P kirshenbaum bond senecal + partners
WE DOTHINGSTHATMATTER. FOR BRANDS. FOR COMPANIES. FOR OURSELVES. FOR YOU.
http://www.kbsp.com/
Bill-Board Ad
Facebook Ad
https://www.facebook.com/
BMW
Magazine Ad’s
Advertising Age estimated global measured advertising expenditure of $682m in 2009, making BMW
the world's #53 advertiser.In order to deliver BMW advertising messages of
outstanding quality, BMW decided to come up with a unique way of
reaching its target audience.
The first & primary object of BMW ad is to create awareness of
its brand.One of the goal of BMW
advertisement is to make BMW look, not only cool, but likeable,
which the brand needs.
The ad objective is to increase brand loyalty & sales.
Also to put in the picture to the people the performance they will be
achieving from its usage.
Target audience
A new ad campaign from the carmaker de-emphasizes the
brand's performance to attract a wider, affluent audience.
BMW- Automation
•Four Levels of AutomationChanges in the level of automation can drastically affect quality of the
product, cost, efficiency of a process, and flexibility to produce different
products.•Level 1
Deals with material handling, automated conveyors, and robotic
operations
•Level 2Deals with equipment and plant
layout.
•Level 3Involves manufacturing software
and flexible manufacturing systems
•Level 4Involves computer integration.