Upload
sumedh-tandon
View
310
Download
3
Embed Size (px)
Citation preview
BMW ART
Project
ASPIRATION
Pres
ervi
ng
Why ART is In BMW ROOTS
• BMW associates with the art community in their home town in Munich, Germany , & several other parts of the globe. Different genres of art is celebrated in forms of Great music , Art & Photography exhibits .
ASPIRATION
VIBRANT LIFE OF SPEED & LUXURY
Images used from Internet Source ASPIRATION
Why to
Use Creativity, Art & the Unusual Ideas
to sellBMW
Preserves the Aura of
Aspiration
Preserve The • ASPIRATION
Travel journeys that give you strength to Leave that Office chair& Just Run Away &To get some oxygen
I wish you were here with me
SERIESME , BMW & The other side of life
Preserving ASPIRATION
• Showcase Landscapes and a BMW to ride on them
Interesting subjects
Can be clubbed to create BMW art works
Motor Road Enthusiast
BMW Global bikers
Preserving ASPIRATION
ASPIRATIONAL Weddings
Opportunity that Opens for a car purchase
Winters best season due to maximum dates . Can sell a BMW upgrade by personal discounts which are not available otherwise to existing customers
Suggested A gift :Honeymoon road trips In BMW in one of the most luxurious hotels in India post their wedding ASPIRATIONCan be extended on social media and blogs to cover the segment . More social interaction from the campaign on wedding media
Kids Photography
One of the biggest Viral happen based on Kids & Pets
On the online space
Referring to kids Photography by Tandon Sumedh Photography
ASPIRATION
• Create Multimedia slideshows of the BMW travel tour to provide a different experience on BMW entertainment systems .
• Promotion of An Entertainment Drive by the agency network
• Serve a glass of a nice drink to experience the Joy ride
• Results in a Higher chance of car booking with an effective multimedia presentation than in a showroom alone
Aspire to the Eyes
Life From the Sun / Roof Outdoor screening of New MoviesDuring winters / summers
Cinema Movie drive EventsBMW viral videos / Automotive film to be shown for 5 min before the movie starts
Option to serve food in the car food drive in concept
Champagnes
Restrict the admittance on RSVP with limited Invites for a better word of mouth viral for Event Response
Co sponsor PVR / INOX for the event
Monthly activity campaign unless AUDI & BMW imitate the Event
Photography art shows on a big screen from the road trip in our show Life from the Sun Roof
Showcase BMW commercials
Movies
What We can do to carry on the ART Journey
In The fairly newly found market : India and take it further to the global level.
Photograph & Exhibit the Magnificent product in Different countries
Also found in Breathtaking Views on this part of the world.
CAR PHOTOJOURNEYSEXHIBITBOOKS
SOCIAL MEDIA ContentPRINT ADS
IN CAR PPRESENTATIONS ( NEW EXPERIMENT )
A Photograph of X6 in a Rajasthan village in India with wild life V.S. The same car Photographed in Chicago Downtown
People Would Love It when shown in different countries
ROIIf you sell Even 5 Cars you have recovered the Expense of the ART Campaign
photography cost in INDIA
And the Rest is return by connecting with The Luxury Car BuyersThat you would earn
&Great Brand Presence
• https://www.youtube.com/watch?v=F1RoA-F6Lzw
• https://www.youtube.com/watch?x-yt-ts=1421828030&x-yt-cl=84411374&v=BRr-x13ns1A
• https://www.youtube.com/watch?x-yt-ts=1421828030&x-yt-cl=84411374&v=TPRFqSoZ7d8
Concept, Marketing Plan & Copyrights :
www.TSPART.org