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Manendra Shukla
HAMARA BAJAJ INSPIRING CONFIDENECE DISTINCTLY AHEAD
Why Bajaj Auto Ltd ?
•Proud Indian MNC
•Be at the forefront of Technological Innovation
•World class manufacturing
•Employee friendly work practices
•Fair and Transparent Annual and Quarterly PMS
•Superior “Quality of Life”
Identity of Company Founder - Jamnalal Bajaj Year of Establishment -1926 Industry Automotive - Two & Three Wheelers Business Group -The Bajaj Group Listings & its codes BSE - Code: 500490; NSE - Code:
BAJAJAUTO Headquaters-Pune,Maharashtra,India Presence: Distribution network covers 50 countries.
History
1960: Bajaj Auto became a public limited company. Rahul Bajaj becomes the Indian licensee for Vespa scooters.
1970: A number of new models were introduced. The company had produced 100,000 vehicles having an annual turnover of Rs 72 million at that time.
1977 :The technical collaboration agreement with Piaggio of Italy expired.
1981:The Bajaj M-50 debuted.
1986-87:in this fiscal year it introduced the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles.
1994-95:Bajaj Auto produced one million vehicles in the fiscal year. Bajaj also signed development agreements with two Japanese engineering firms, Kubota and Tokyo R & D.
1998-99 : several new designs and a dozen upgrades of existing scooters came out. In late 1999, Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million
2003: Pulsar DTS-i and Bajaj Wind 125-The World Bike was launched. In the executive motorcycle segment, its Caliber 115 "Hoodibabaa!" was launched. 1,07,115 Motorcycles sold in a month.
2004:Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with Wonder Geaf and Bajaj CT100 launched. Bajaj also unveils new brand identity, logo and brand line.
2005: Bajaj Avenger and Bajaj Wave launched
ObjectiveTo cater the market needs of transportation by providing 2 wheeler and 3 wheeler vehicles.
Goal
To catapult Bajaj Auto as the country‘s largest automobile company .
Vision
To attain World Class Excellency by demonstrating Value added Products to customers.
MissionFocus on value based manufacturing Continual Improvement Total elimination of wastes Pollution free & safe environment.
Organizational StructureHierarchy DesignationRahul Bajaj Chairman
Madhur Bajaj Managing Director
Rajiv Bajaj Executive Director
Sanjiv Bajaj President (New Projects)
Eric Vas President (Research & Development)
Abraham Joseph President (Engineering)
Marketing Division
Bajaj
ProductPulsar
Discover
productBajaj wave
Bajaj platina
PriceBajaj auto sets various prices for various segments
Economic Segments
Middle Segments
Premium Segments
Place
Bajaj auto ramping up dealership
Global presence
Promotion
On road promotion
Sponsoring various events and TV programs
Advertising through print and digital media
Major Marketing Strategies
STAR
Discover 135cc
QUESTION MARK???
Ninja
CASH COW
Pulsar 150, 180, 200,220, Discover,
Platina
DOG
AvengerBajaj Chetak
HIGH
LOW
LOWHIGH
RELATIVE MARKET SHARE
GROTH
RATE
BCG Matrix
SWOT AnalysisSWOT Analysis
Strengths
Product design and development capabilities
Extensive Research and Development focus
Widespread distribution network
Weaknesses
Not a Globally recognizable brand(unlike the JV partner Kawasaki)
Opportunities
Double digit Growth in 2 wheelers market
More maturity and movement towards higher end motorcycles
Demerger of Hero Honda
Threats
The competition catches up any new innovation in no time
Margin getting squeezed from both the direction
i.e. from price as well as cost
Operations
Plant Wise Production
PLANT 2009-10 2010-11Chakan 12,00,000 12,00,000
Waluj 18,60,000 20,40,000
Pantnagar 12,00,000 18,00,000
TOTAL 42,60,000 50,40,000
Exports, Geographical Spread
Research & Development
Manpower
Facilities
Technology
Capacity Expansion & New Projects
HR Activities HR PhilosophyTraining Performance AppraisalTotal Quality Management(TQM) Industrial Relation(IR)
HR Philosophy
Training Type of Training:- Behavior Training- For all level. Functional training- for all level. Potential Related Training-For all level. Multi-Skill Training-workmen & Junior staff.
erformance Appraisal
xecutive
on-Executive
otal Quality Management(TQM)
oncept of TQM
uality Control
ndustrial Relation(IR)
J
b
System of Accounting System of Accounting
•The Company follows the mercantile system of accounting and recognizes income and expenditure on an accrual basis except in case of significant uncertainties.
•Financial Statements are prepared under the Historical cost convention. These costs are not adjusted to reflect the impact of changing value in the purchasing power of money.
System of Accounting (Conti…)System of Accounting (Conti…)Revenue recognition:- Domestic Sales are accounted for on dispatch from
the point of sale.
The Company recognizes income on accrual basis.
Dividend is accrued in the year in which it is declared whereby a right to receive is established.
Profit/loss on sale of investments is recognized on the contract date.
Balance SheetBalance Sheet1. SOURCES OF FUND 2011 2010
1.SHAREHOLDER' FUNDS
A) SHARE CAPITAL 289.37 1,446.80
B) RESERVE & SURPLUS 4,620.85 2,783.66
4,910.22 2928.34
2.LOAN FUNDS
A) SECURED LOANS 23.53 12.98
B) UNSECURED LOANS 301.62 1,325.60
325.15 1338.58
3.DEFERRED TAX ADJUSTMENTS
A)DEFERRED TAX LIABILITIES 197.70 191.81
B) DEFERRED TAX ASSETS -167.99 -190.12
29.71 1.69
TOTAL 5,265.08 4,268.61
All Figures Are In Rs. Crore
Balance SheetBalance Sheet 2. APPLICATION OF FUNDS 2010-11 2009-101.FIXED ASSETS
A) GROSS BLOCK 3,390 3,379.25
B) LESS: DEPRECIATION 1,912.45 1,899.66
C) NET BLOCK 1,478.43 1,479.59
D) CAPITAL WORK -IN-PROGRESS 69.86 41.52 1,548.29 1521.11
2. TECHNICAL KNOW-HOW 4.28 ---3. INVESTMENT 4,795.20 4,021.524. CURRENT ASSTES, LOAN & ADVANCESA) INVENTORIES 547.28 446.21B) SUNDRY DEBTORS 362.76 239.45C) CASH AND BANK BALANCE 556.49 101.41D) OTHER CURRENT ASSETS 216.42 139.36E) LOANS AND ADVANCES 1,189.64 657.40
2,872.59 1,583.83LESS: CURRENT LIABILITIES AND PROVISIONSA) LIBIALITIES 2,426.65 2,026.25B) PROVISIONS 1,528.63 831.60
3,955.28 2,857.85NET CURRENT ASSETS (1,082.69) (1,274.02)
TOTAL 5,265.08 4,268.61
All Figures Are In Rs. Crore
Profit & Loss A/CPARTICULARS 2010-11 2009-10
SALES 16,931.53 12,118.08
LESS: EXCISE DUTY 933.41 609.58
NET SALES 15,998.12 11,508.50
OTHER INCOME 976.62 534.98
16,974.74 12,043.48
EXPENDITURE
MATERIALS 11,798.81 8,070.44
OTHER EXPENSES 1,441.86 1,273.65
INTEREST 1.69 5.98
DERECIATION 122.84 136.45
13,365.20 9486.52
LESS: EXPENSES INCLUDED IN ABOVE ITEMS 16.66 13,348.54 15.67 9,470.85
All Figures Are In Rs. Crore
Profit & Loss A/CPARTICULARS 2010-11 2009-10OPERATING PROFIT(Before tax & exceptional items) 3,626.20 2572.63EXCEPTIONAL ITEMSSURPLUS ON PRE-PAYMENT OF SALES TAX 826.82 --PROVISON FOR DIMINUTION IN VALUE OF INVESTMENT IN Bajaj Auto . (102.27) --EXPENITURE INCURRED FOR VRS -- (183.30)VALUATION GAINS OF DERIVATIVE HEDGING -- 21.80 724.55 (161.50)PROFIT BEFORE TAXATION 4350.75 2411.13TAXATIONCURRENT TAX 983.00 712.62DEFERRED TAX 28.02 (5.12)
1,011.02 707.50PROFIT AFETR TAX 3339.73 1703.63PRIOR PERIOD EXPENSES -- 0.90PROFIT FOR THE YEAR 3339.73 1703.63BALANCE BROUGHT FORWARD FROM (P.Y) 854.99 --Adj. DEFERRED TAX ASSETS -- (2.62)PROFIT AVAILABLE FOR APPROPRIATION 4,194.72 1,700.11
All Figures Are In Rs. Crore
Highlights Net sales and other operating income grew by
28.42% to over Rs.4813.45 Crore . Operating profit before tax (PBT) grew by 29.5% to
almost Rs.1,053.57 crore , and was over 6.5% of net sales and other operating income.
Profit after tax (PAT) grew by 49% to Rs.1,637 crore
Corporate Social Responsibility
Education
Shiksha Mandal Wardha
Education of eligible bright Backward students
Health
Bajaj - YCM Hospital A.R.T. Centre for HIV/Aids – Pimpri
Kamalnayan Bajaj Hospital – Aurangabad
Self Reliance Jamnalal Bajaj Seva
Trust
Institute of Gandhian Studies
Environment & Natural Resources
Jankidevi Bajaj Gram Vikas Sanstha
Awards & Accolades Pulsar- AME 2010 Most Efficient Use of Branded Content
Discover DTS-I CNBC Overdrive 2010 Storyboard Auto Commercial of the Year (Bike).
o Bajaj Auto NDTV Profit Car & Bike Awards 2010 Best Integrated Campaign 2 Wheeler.
Pulsar Mania Effie Awards 2009Category: Consumer Durables
2009: Bajaj Pulsar 150 & 180 upgrade launched
2008: Bajaj Pulsar 220 bags IMOTY award
2005: Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design of the Year by Overdrive Awards.
2003· Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the Year and Best Two Wheeler by BBC World Wheels Award.
2002· Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards. · Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards.
2001· Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.
References:-Sites:- www.google.com wikipedia.org www.bajajauto.com
Magazine Forbes
Thank You…
