Automobile Industry Takes a Digital Turn in Indian

Trends in Automotive Industry

The Automotive Industry Digital Survey yielded the following key findings:• 54 per cent want information tailored to their needs while researching a new car via online

channels• 36 per cent already use online channels to narrow down their search for a vehicle as an initial

step to the path to purchase• 63 per cent stated they would consider purchasing a new car in an online auction• Chinese, Americans and Brazilians appear to be more interested in online digital experiences

compared to other countries

Source: https://www.accenture.com/in-en/insight-automotive-survey-what-digital-drivers-want

Need for Mobile Apps

• Shift in customer behavior – Increased online engagement• Easy accessibility• Direct POC• Single Window Interface• Increased transparency• Easy billing and service booking

Automobile Company Apps in India

Many big players of the industry have launched mobile apps to increase customer satisfaction and transparency. Some companies have one app for all the variants whereas some have car specific apps.Companies with one app:• Maruti• Hyundai• Skoda • Honda• Toyota

Companies with Car Specific Apps:Tata Manza Mahindra XUV500 Renault KWID

Maruti: Maruti Care

Key features: Maruti Suzuki Connect, Maruti Assist, My Maruti and My Suzuki• Maruti Suzuki Connect:

• Service Appointment• Locate a Dealer Workshop • My Service Records• Cost on Maintenance• Service Feedback• Service Cost Calculator

• Maruti Assist:• Service Tips• Traffic and Weather• GPS Trip Meter• Service Due Reminder• Vehicle Finder

• My Maruti:• My Details• My Vehicles• My Documents• Notifications

• Maruti Suzuki:• Contact Information• Awards & Accolades• Term of Use• Share

Honda: Honda Connect

Key features: Connect Car, Service and Utility features• Connected Car features

• Vehicle Health Monitoring• Locate My Car• Trip analysis• Impact Alert• Share Your Location

• Periodic service alerts• Service Booking • Feedback System• Dealer & Fuel pump locator• My Documents• Fuel Log• SoS• Car calendar

• Utility Features • Dealer & Fuel pump locator• My Documents• Fuel Log• SoS• Car calendar• What’s New

Skoda: MySkoda

Features:•My Garage•Complete Service History•Book a Service•Dealer Locator•Regular Offers and Updates•Service Cost Calculator

Hyundai: Hyundai Care

Key Features:• Access to vehicle service history and Maintenance schedule• Online Service appointment / booking• GPS enabled service network locator; now customer can search their preferred dealer and rate them on their offering also• Quick Link to call 24 x 7Hyundai Road Assistance (You Secured)• Service calculator, customer can calculate their service cost• Updated labour rates for transparency in its service offering• GPS enabled trip meter• Insurance calculator• Timely service reminders• Product & service offering notifications

Toyota: Toyota Assistance India

Features:• Find my car• Dealer Search• Around Me• Call Centre• Website• Settings• Dealer Search• Around Me• Call Centre• Website• Settings

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