Automation in International Marketing

SOUTH GUJARAT CHAMBER OF COMMERCE

-KISHAN DHAMELIA

COMMUNICATION SKILLS

Hearing

Seeing

Smell

TouchTaste

COMMUNICATION IS A SERIES OF EXPERIENCES OF

The ability to convey information to another effectively and Efficiently.

Business managers with a good verbal, non verbal and written communication

skillsHelp facilitate sharing of ideas between

People Within the company for Its commercial benefit.

WHAT DO WE MEAN BY COMMUNICATION SKILLS?

TOTAL COMMUNICATION PROCESS

Reading16%

Writing9%

Speaking30%

Listening45%

-Precise and Direct-Chosen with greater

deliberation and thought-Objective

-Planned and deliberate-Non-

retractable(forever)

-A dynamic transfer of information

-Everyday spoken language

-Highly Subjective-Spontaneous-Rectractable

WRITTEN ORAL

DIFFERENCE BETWEEN WRITTEN AND ORAL COMMUNICATION

-Face to face conversations-Telephone conversation

-Meetings-Seminars

-Conferences-Group Discussions

-Letters-Emails-Faxes

-Notices-Circulars-Manuals

ORAL FORMS WRITTEN FORMS

FORMS OF ORAL AND WRITTEN COMMUNICATION

Feedback

Trans. 15-4

Sender Encoding themessage

Message Decoding themessage

Noise

Receiver

COMMUNICATION PROCESS

-Semantic Barriers-Psychological or Emotional

Barriers-Organizational Barriers

-Personal Barriers

BARRIERS TO COMMUNICATION

-ASHISH B. VERMA

COMPUTER & BARCODE

COMPUTER & MARKETINGCOMPUTERS ARE USED IN SO MANY FIELDS IN OUR DAILY LIFE.FROM ENGINEERS TO DOCTORS, STUDENTS, TEACHERS,GOVERNMENT ORGANIZATION THEY ALL USE COMPUTERS TO PERFORM SPECIFIC TASKS, FOR ENTERTAINMENT OR JUST TO FINISH OFFICE WORK..

• Working from home• Information• Education• Online examination/training• Stock exchange• Hospital management system• Diagnosis purpose

Http://www.Byte-notes.Com/uses-computers-various-fields

http://smallbusiness.chron.com/computers-used-marketing-44171.html

Typical marketing fields in which Computer is very useful

Sales Advertising & Promotions Research International Marketing E-Commerce

Sales , Marketing & Computers

• The computer is used to advertise.• You may use the internet to look up the value of the item being sold.• You may use power point to aid you in the presentation of your item.• You may use excel to keep track of your sales records.https://assets.entrepreneur.com/content/3x2/274/20150416225153-digital-marketing-webinar.jpeg

Computers in Marketing Research

• Specifies the information required to address issues.• Designs the method for collecting information.• Manages and implements the data collection process.• Analyzes the results.• Communicates the findings and their implications.

The future role of computers in the marketing field

• Increase speed of the selling process.• Digitalize all paper media.• Make research less stressful and faster.• Enable all transactions to be made electronically.

BARCODEA barcode is an optical machine readable representation of data relating to the object to which it is attached.

A barcode is a small image of lines (bars) and spaces that is affixed to retail store items, identification cards, and postal mail to identify a particular product number, person, or location. The code uses a sequence of vertical bars and spaces to represent numbers and other symbols.

A bar code symbol typically consists of five parts: a quiet zone, a start character, data characters (including an optional check character), a stop character, and another quiet zonehttp://www.barcoding.com/information/barcode_history.shtmlhttp://searchmanufacturingerp.techtarget.com/definition/bar-code

TYPES OF BARCODE

Linear barcode

Matrix/2d barcode

Http://www.Barcoding.Com/information/barcode_history.Shtml

EAN-8,  EAN-13 Code 49

Code 25 – Interleaved 2 of 5

Aztec Code

CrontoSignHan Xin Barcode

QR code

How barcode works ?EAN-13 (International Article Number)

An EAN-13 bar code consists of 12 digits for the product code followed by a check digit.

(A) The first 2 (sometimes 3) digits, which are called the “flag”, indicate in what country the bar code was issued. This “flag” does NOT tell you, however, in what country the product was produced. For India, its 890.(B) The next 5 digits indicate the supplier of the product.(C) Another 5 digits indicate the product.(D) The last digit is a check digit, which is used to make sure that the bar code reader at the checkout has read the product code correctly.http://www.titasraha.com/index.php?id=barcodes

How barcode works ?UPC-A (Universal Product Code)

A UPC-A bar code consists of 12 digits.(A) The first digit is a number related to the type of product:

0: regular UPC codes 1: reserved 2: random weight items marked at the shop3: National Drug Code and National Health Related Items code 4: no format restrictions; for in-shop use on non-food items5: for use on coupons 6: reserved 7: regular UPC codes 8: reserved9: reserved

(B) The next group of 5 digits identifies the manufacturer.(C) The next 5 digits identify the particular product. They are assigned by the manufacturer.(D) The last digit is the checksum, as in the EAN-13 system.

http://www.titasraha.com/index.php?id=barcodes

-ANISH SINGH

INTERNET

HISTORY OF INTERNET

ARPANET – THE FIRST NETWORK TO USE THE INTERNET PROTOCOL USED FOR CONNECTIVITY OF DEFENSE FOR US ARMY.

THE FIRST WEB PAGE ADDRESS WAS HTTP://INFO.CERN.CH/HYPERTEXT/WWW/THEPROJECT

FIRST SEARCH ENGINE CREATED WAS ARCHIE, CREATED IN 1990 BY ALAN EMTAGE, A STUDENT AT MCGILL UNIVERSITY IN MONTREAL.

FIRST INTERNET PROJECT IN INDIA - 1986: ERNET PROJECT STARTS UP; EMAIL EXCHANGE USING UUCP PROTOCOL ESTABLISHED BETWEEN NATIONAL CENTRE FOR SOFTWARE TECHNOLOGY, BOMBAY, AND IIT BOMBAY (BOMBAY WAS RENAMED MUMBAI IN 1995)

INNOAVATION INTERNET

• E-COMMERCE• M-COMMERCE• E-GOVERNANCE• DIGITAl india• Skill india

2 2

Everywhere Internet

2015

What is E-COMMERCE?

E-COMMERCE means the buying or selling of goods and services over the Internet.

E-COMMERCE is also a way for organizations to exchange information with customers and venders to the benefit of everyone involved. Eventually, e-commerce will likely replace the movement of paper within and between organizations, as well as between organizations and customers.

E-COMMERCE is just exchanging products or services for money over the internet.

E-COMMERCE is an enabling technology that allows business to increase the accuracy and efficiency of business transaction processing.

For example, amazon, flipkart, alibaba, ebay, etc.

M-commerce is the buying and selling of goods and services through wireless handheld devices.M-Commerce is the process of paying for services using a mobile phone or personal organizer. M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.for example, all shopping apps like paytm, irctc, myntra, amazon, flipkart, olx, quickr, etc

WHAT IS M-COMMERCE?

-MOOLCHAND SAINI

E-MAIL

E-MAIL

EMAIL IS ELECTRONIC MAIL. EMAIL IS LIKE SENDING A LETTER, ONLY YOU SEND THE MESSAGE OVER THE INTERNET AND IT GETS TO THE OTHER PERSON'S EMAIL ACCOUNT WITHIN SECONDS.

MORE PLAINLY, E-MAIL IS A MESSAGE THAT MAY CONTAIN TEXT, FILES, IMAGES, OR OTHER ATTACHMENTS SENT THROUGH A NETWORK TO A SPECIFIED INDIVIDUAL OR GROUP OF INDIVIDUALS.

E-MAIL ACCOUNTS

Email Addresses separated into two parts by the @ symbol.

Username and Password.

Store your emails on the Internet.

Stored on the web, it's called 'Webmail'.

'Email Client'.

Webmail Access when you're not at home or away on holidays.

USING E-MAIL

ALL EMAIL ACCOUNTS HAVE THE SAME BASIC FEATURES.

THEY WILL HAVE AN 'INBOX' FOR THE EMAILS YOU'VE RECEIVED. THERE WILL ALSO BE A 'SENT' ITEMS FOLDER WHERE THE EMAILS THAT YOU'VE SENT TO OTHER PEOPLE CAN BE SAVED.

AND THERE WILL BE AN 'ADDRESS BOOK' OR CONTACTS LIST WHERE YOU CAN SAVE OTHER PEOPLE'S EMAIL ADDRESSES.

ADVANTAGES

EMAILS MAY CARRY VIRUSES.MANY PEOPLE SEND UNWANTED EMAILS TO OTHERS.EMAILS CANNOT REALLY BE USED FOR OFFICIAL BUSINESS DOCUMENTS.YOUR MAILBOX MAY GET FLOODED WITH EMAILS.

EMAILS ARE EASY TO USE. EMAILS ARE FAST. THE LANGUAGE USED IN EMAILS IS SIMPLE AND INFORMAL.WHEN YOU REPLY ORIGINAL MESSAGE THE RECIPIENT KNOWS WHAT YOU ARE TALKING ABOUT.CAN SEND AUTOMATED EMAILS (AUTO RESPONDERS).EMAILS DO NOT USE PAPER.EMAILS CAN ALSO HAVE PICTURES IN THEM.PRODUCTS CAN BE ADVERTISED WITH EMAILS.

DISADVANTAGES