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Tip 1: Online Branding is not only about ubiquity, visibility, and functions; it is about

bonding emotionally with online users.

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Tip 2: A brand’s strength is built upon its determination to promote its own distinctive

values and mission.

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Tip 3: Ensure your brand is associated with credible sources.

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Tip 4: Produce press releases or news articles for your industry.

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Tip 5: Create relationships. Relationships lead to opportunities.

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Tip 6: Maintain a consistent posting schedule.

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Tip 7: Know your strengths. Outsource your

weaknesses.

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Tip 8: Know your audience. Build your strategy. Police your brand. Be consistent.

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Tip 9: Online Branding needs to be about the cause. People need to connect to the mission.

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Tip 10: Your network is everything in the branding environment. Just build it right.

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Tip 11: Imagination gives dimension to an online branding campaign.

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Tip 12: Be honest about your product or service. Negatives spread faster.

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Tip 13: Manage your online reputation. It is very important for your brand.

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Tip 14: Online Branding Builds Trust in Reputation.

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Tip 15: Be Consistent With Branding.

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Tip 16: Blogging is one of the most effective ways to improve the visibility of your brand

online.

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Tip 17: Press release distribution is a very effective and inexpensive way to enhance

brand visibility and recognition.

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Tip 18: Creating and distributing quality content is the best way to gain visibility

online.

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Tip 19: Optimize Your Website to drive traffic to a website and improve the brand's

visibility.

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Tip 20: Social Media Marketing promotes brand visibility, brand loyalty, recognition,

and can also grow your sales.

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Tip 21: Make your brand as unique as possible.

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Tip 22: Treat your brand as an investment, not a cost.

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Tip 23: Quickly globalize the brand and its products.

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Tip 24: Reward customers’ involvement to make them become active promoters of your

brand, not simply loyalists.

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Tip 25: Encourage communities that share your values.

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Tip 26: Donations to good causes can demonstrate the brand is not insensitive to

the world around it.

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Tip 27: Sponsorship is also a perceptible experience: visually associating the brand with an event, a sporting team or the like.

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Tip 28: The brand must become a medium between the people in the community, real or

virtual, and provide more than products. It must provide real services.

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Tip 29: Make an impact. Make people remember your brand.

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Tip 30: Proliferate your brand by linking to memorable phrases, images and positive

brand benefits.

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Tip 31: Make your first impression count. Don’t let yourself down with a tatty business card, dodgy home-made literature or a poorly

designed advert.

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Tip 32: Consider how your customers relate to your brand? Is it immediately apparent what

you’re about?

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Tip 33: Consider style and content that is appropriate for your line of business that your

audience will respond more positively to.

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Tip 34: Remember the cultural and sociological significance of your brand. What,

for example, do the colours of your brand signify?

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Tip 35: Don’t baffle your customer. Don’t overload with too much technical data. Speak

in a language the customer understands.

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Tip 36: Test and measure the brand and message. Everyone has different opinions, but

take a general consensus. The one who decides if your message is clear is the

customer not you.

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Tip 37: Clear design can give room for the message to breathe and isn’t drowned out with excessive text or unrelated imagery.

Don’t be scared of white space, it can work to draw attention.

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Tip 38: Maintain consistent messaging promotes the feeling of solidity and security with customers; making you easier to trust.

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Tip 39: Assess your competitors. What are they doing wrong? How do you differ? Why

are you better?

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Tip 40: Use contrast in design layout to emphasize the message.

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Tip 41: Give your customer an invitation for interaction.

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Tip 42: Make it easy for them and make the call to action obvious within your design.