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3 Bears Motorsports
@SSTTRUCK3 WWW.3BEARSRACING.COM
What Is Stadium Super Trucks? Created in 2012 by racing legend Robby Gordon, Stadium Super Trucks have brought the excitement of off-road racing to the masses. Dubbed urban off-road racing, Stadium Super Trucks bring the action and excitement to millions of people through stadium, short course and street circuit venues. The unique nature of the series provides sponsors and competitors alike an affordable platform to reach fans through traditional broadcast television, social media and on site audiences.
•World’s newest and fastest growing motorsport • 2 time X Games Event •Quickly capturing the attention of the millennial generation •1,000,000 on site race fans •Unmatched sponsor and consumer affordability •Nationally Televised events
⦿ We strive to provide optimal exposure for our sponsors/partners to extreme sports fans, outdoor enthusiasts and racing fans . 3 Bears Motorsports provides unique and dimensional
branding to our valued partners as well as bringing home trophies.
⦿ Charles Dorrance- President and Driver participating in off road racing since 2009 honing his skills in ½ 1600. Driving on dirt since he was five years old, he has become well versed in off
road conditions. Two times X Games Competitor. 7th place in the 2015 SST points championship.
Mission Statement & Driver Introduction
Why Partner with 3 Bears? Marketing in today’s economy requires that corporations only dedicate their time and resources to opportunities that present
them with the most return on their investment. Advancements in technology have made it harder to mass-market products and services since consumers now have more control over how and when advertising messages will reach them. As such, we
would like to work with you to market your products and services in a way that will capture consumer attention, garner consumer loyalty and maximize your investments. Racing fans are every advertiser’s dream market. Our fans do not avoid
commercials. Why? Because the Stadium Super Trucks and the racers are the commercials! Our marketing partners have the opportunity to tap into a market that refuses to change the channel, turn down the volume, fast forward or skip commercials.
Above all, partnering with 3 Bears gives you a diverse mobile marketing platform with a rich consumer base and a very dynamic internet presence. The opportunities do not stop at the track and are only limited by your imagination. Once
involved with 3 Bears racing and the SST series, the partnership will also allow other businesses to know your product as well as consumers. Relationships and Partnerships are a large part to doing business and we incorporate that in our business
strategy. We are committed to collaborating with you and executing the appropriate plan for your organization.
Series Media Exposure
9,020 Followers
40,000 Followers
SPEED Energy Stadium Super Trucks Presented by TRAXXAS has entered into a new agreement with CBS Sports Network to broadcast SST events in primetime on the national network. In addition to the primetime airing, CBS Sports Network will re-air each SST event at least once in additional overnight time slots. This change in networks and day part is a significant enhancement for the SST series and its sponsors, drivers and teams. In the previous two seasons of SST, the series has been shown on NBC Sports Network with very high consumer engagement, along with the X Games being shown LIVE on ABC, where 180,000,000 people were reached.
Print Media all over the world
Not only is the SPEED Energy Stadium Super Trucks Presented by TRAXXAS the least expensive professional motorsport in the world today, it is also among the most viewed by the coveted millennial generation. On Facebook alone, more than 30 million SST video views have been logged by Facebook since the social media giant began tracking views in Sept. 2014 (through Nov. 2015). SST’s videos generated more average views for its sponsors and competitors than even NASCAR, the NHRA, Supercross or IndyCar. Team sponsorship costs in each of these series is at least six times that of SST, and as much as 60 times more in the case of NASCAR. If you’re trying to reach a younger audience, where would you invest?
SST NASCAR NHRA Supercross IndyCar TORC GRC
No. of video views 31,320,098 39,726,922 33,757,178 4,569,863 7,598,050 5,730,643 1,300,713
Season sponsorship $250,000+ $15 million+ $5-7 million $1.5 million+ $7 million + $400,000+ $900,000+
2014-2015 SST Facebook Explosive Growth
1048% Increase in Facebook Likes Since Jan. 2014
51,849 65,396
117,274 145,522
176,262
328,000
300,000 293,000
384,000
600,000
535,000
500,000
0
100,000
200,000
400,000
215,321
440,000
466,000
535,000 Likes, 30+ Million Video Views
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Digital Media Overview
3 BEARS WEBSITE
PRIMARY DIGITAL MEDIA HUB
YOUTUBE
PR
OUTREACH
RACING
COMMUNITY
PARTNER A
PARTNER B
PARTNER C
COLLABORATIVE
OPPORTUNITIES
CONTENT VIDEO, PHOTO, TEXT
CROSS PROMOTIONAL
LIFESTYLE
FAN GENERATED
COMPELLING CONTENT; Access to exclusive original dynamic content, including coverage of the driver’s lifestyle. news, organic cross-promotional, race highlights and fan generated.
ENGAGED FANS; Access to passionate audiences is not only tremendously valuable in and of itself. But opens the door to a variety of cross promotional opportunities.
CENTRALIZED DIGITAL HUB; A centralized hub will be the point of origin for all content released by 3 Bears Motorsports. Partners have a valuable distribution channel with the ability to engage, inform, influence, cross
promote, advertise and merchandise. COLLABORATIVE OPPORTUNITIES; With partners 3 Bears Motorsports will create and discover compelling,
cross-promotional digital and experiential opportunities.
2016 Marketing Partnership Opportunities
At 3 Bears International Motorsports we are looking to add marketing partners based on their wants and needs, not as much as the wants and needs of our race team. We value the relationships built with you and your company on a higher level than anything else. Our concept in the relationships built over the cost of a partnership is very unique for professional motorsports, giving our potential partners the
opportunity to get involved in a truly unique motorsport at a fraction of the cost of most other traditional motorsports. This relationship along with our dedication to provide the best possible
exposure and dedication to your product and company make an investment with 3 Bears International Motorsports a solid one. Contact us today, and we promise to listen to your wants and needs to tailor
a marketing partnership program to your needs.
Title Level Partnership The most popular branding opportunity with 3 Bears International Motorsports is traditional paint schemes and signage on the race truck & drivers suit & helmet. Full truck branding and identification is available for a full season or in individual key-market races. This offers huge opportunities to build brand awareness, drive traffic to your business and launch new products or services. Dynamic internet content available for partners usage, including onboard camera views, photos and other video, logo and link inclusion on all 3 Bears media outlets. As well as pit passes and other on-site amenities. Branding and unique integration on team website. Also included are full branding rights with category exclusivity, Logo/Brand inclusion on team gear, and press releases. Primary Level Partnership Align your brand with 3 Bears International Motorsports by placing a smaller logo on the truck in every race. This is a cost-effective way to reach more than 1 million SST fans in person and millions more on broadcast television and through social media. Logo and link inclusion on all media outlets is included. We create a positive brand experience for the fan. There is No one size Fits all, let us create a custom program to meet your needs.
2016 Marketing Partnership Opportunities continued
2016 tentative venues
International venues Optional
Adelaide , Australia
Queensland, Australia
New South Wales, Australia
Queensland, Australia
Western Australia, Australia
New Zealand
TBD
North American venues Committed
Tampa/St. Petersburg, FL
Long Beach, CA
Detroit, MI
Austin, TX
Toronto, ONT
Orange County, CA
Boston, Ma
Las Vegas, NV
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Partnership Summary At 3 Bears Motorsports, we know that your time is valuable, and you taking time out of your busy schedule to go through our partnership packet is sincerely appreciated. We know that there are many marketing opportunities in the world today, we just truly believe that our product can, and will, reach your targeted demographic better than any other medium. We know this because we
are willing to take the time to put a partnership package in place that will fulfill your most important marketing aspects. We will work with you and your company to put in place a program
and activation schedule that is beneficial to all parties. 3 Bears Motorsports is a team dedicated to helping the companies that are willing to partner up
with us. Give us the opportunity to show you our dedication. Money Back Guaranteed*.
If you and your company don’t feel like 3 Bears Motorsports was committed to helping your brand grow and thrive we will refund your partnership investment. You can rest assured your
investment in our team is in good hands.
Contact Information Ryan Strong - Marketing & Sponsorship Director
505-620-2919 direct cell [email protected]
Charles Dorrance - President & Professional Driver
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