2012 Matrix vs. 2012 Dodge Caliber SXT

Top Matrix Advantages Over Caliber SXT

2012 is an interesting model year for Dodge Caliber because the car was scheduled to end production on November 23, 2011. Since this is the close-out year, expect to find some very attractive discounting and financing offers to keep shoppers interested. For 2013, Dodge expects to replace Caliber with a Fiat-derived model.

So you should be ready to explain to buyers looking at Dodge Caliber why Matrix is such a better, more solid alternative. This Edge will lay out a host of feature and value reasons why Matrix should be at the top of a shopper’s list.

Look inside for detailed info about this summary, important safety information and disclaimers.

� More functional steering wheel Matrix comes with a tilt and telescoping steering column. In addition, Matrix includes audio controls on the steering wheel—not found on most Caliber grades.

� SAFETY AND SECURITY In typical Toyota thoroughness, Matrix has a depth of safety and security features not matched by Caliber.

� Daytime running lights Matrix comes with daytime running lights (DRL), a feature Caliber doesn’t offer standard.

� Front seat-mounted airbags Matrix has front seat-mounted side airbags as standard equipment. Caliber charges extra for that type of airbag.

� Three rear headrests Matrix includes three adjustable headrests for rear seat passengers. Caliber has only two rear headrests, and they don’t adjust for comfort.

� TOYOTA VALUE Matrix is a great partner for helping an owner squeeze more value out of each automotive dollar spent. But that’s natural because it’s a Toyota.

� Lower predicted total cost of ownership According to IntelliChoice, Matrix L is predicted to be more than $4,000 less expensive to own over five years than Caliber SXT.

� SmartChoice award winner for 2011 IntelliChoice awarded 2011 Matrix its SmartChoice award in two categories. Caliber didn’t win any SmartChoice awards.

� POWERTRAIN ADVANTAGES Matrix gives shoppers a raft of ways to customize the vehicle to their needs. And because the Matrix is a Toyota, it’s all done without compromising efficiency.

� Available all-wheel drive Two-wheel or all-wheel drive: The choice is yours on Matrix S. Caliber doesn’t offer an all-wheel- drive option.

� Standard or automatic transmission Do you enjoy shifting? Or do you enjoy letting the car do it for you? Either way, any grade Matrix will work for you. Most Caliber grades offer no transmission choice.

� Efficient operation Whether by fuel economy, curb weight or drag coefficient, Matrix is simply more efficient than Caliber. That’s one of the values of Toyota engineering.

� COMFORT AND CONVENIENCE Matrix has more ways for the driver to find a comfortable position, so a Matrix driver may be more refreshed at journey’s end compared with a Caliber driver.

� More head room Matrix has more front and rear head room than Caliber. Plus, Matrix has more rear leg room, too.

2012 Matrix STop Matrix Advantages Over Caliber SXTOver Caliber SXT

�POWERTRAIN ADVANTAGESMatrix gives shoppers a raft of ways to customize the

2012 Dodge Caliber SXT

january 2012Updated 1/4/12

20I2 MATRIX vs. 20I2 DODGE CALIBER SXT

2

For 2012, Dodge has abandoned the “lifestyle” grades and returned to letter designations. In other words, the base Caliber has gone from Express to SE; the volume grade has ditched Mainstreet for SXT. Aside from renaming and restructuring the grades from five to three, Caliber for 2012 is functionally a carryover.

Here are some of the major features of the Caliber range.

Dodge Caliber at a Glance

SE

Engine

2.0-liter 16-valve DOHC 4-cylinder

Transmission

5-speed manual

Driveline

Front-wheel drive

Standard features

Driver and front-passenger dual-stage airbagsFront and rear side-curtain airbagsDriver’s knee airbagFront active headrestsAnti-lock brakesBrake assistanceTraction controlHill-holdPower steeringTilt steering columnAM/FM/CD/AUX/MP3 audio system with four speakersSirius satellite radio (one-year subscription)Power windows with driver’s side one-touch downPower door locksKeyless entryCruise controlAir conditioning with air filterRefrigerated storageRear-seat heater ducts115-volt power outlet60/40 split-folding rear seatbacksRear-window wiper and washerPower heated sideview mirrorsRear spoiler15” steel wheels

Compare to

Matrix L FWD

SXT

The SXT differs from the SE by adding:

Transmission

CVT

Standard features

4-wheel disc brakesStability controlTachometer6-way power-adjustable driver’s seatFold-flat front-passenger seatReclining rear seatbacksColor-keyed door handlesBright grilleRemovable/rechargeable flashlightMap/dome lightsSoft tonneau coverFront fog lampsTouring suspension17” alloy wheels

Compare to

Matrix L FWD

SXT Plus

The SXT Plus differs from the SXT by adding:

Transmission

5-speed manual

Standard features

6-way adjustable driver’s seatColor-keyed instrument panelSilver, red or blue seat insertsSport-tuned suspension18” alloy wheels

Compare to

Matrix S FWD

2012 Dodge Caliber SXT

3

20I2 MATRIX vs. 20I2 DODGE CALIBER SXT

� POWERTRAIN ADVANTAGES

Standard or automatic transmission

Matrix buyers can choose between standard and automatic transmissions for each grade. On Caliber, only the top-level SXT Plus offers a choice. Plus, Caliber’s automatic is a continuously variable transmission (CVT), which some drivers don’t care for.

Matrix Caliber SE Caliber SXT Caliber SXT Plus

Choice of transmissions Yes No No Yes

Automatic transmission type Conventional Not available CVT CVT

available all-wheel drive

Both Matrix and Caliber come standard with a space-efficient front-wheel-drive powertrain. But only Matrix offers a full-time all-wheel drive (AWD) system that automatically distributes power between the front and rear wheels according to available traction.

Matrix AdvantagesA Closer Look

Matrix Caliber

Full-time AWD Available (Matrix S) Not available

Efficient operation

By several measurements, Matrix L is simply more efficient at what it does compared with Caliber SXT, resulting in better EPA ratings. Contributing to this advantage are Matrix’s lower curb weight and lower drag coefficient.

Matrix L Caliber SXT

EPA-rated fuel economy with automatic transmission (city/hwy mpg)1

25/32 23/27

Curb weight (lbs.) 2888 3012

Drag coefficient 0.33 0.38

20I2 MATRIX vs. 20I2 DODGE CALIBER SXT

4

� COMFORT AND CONVENIENCE

More head room

Taller people will especially appreciate that Matrix has more head room than Caliber. Matrix also has more rear leg room and almost matches on front leg room. In short, three out of four measures say Matrix has more room than Caliber.

Matrix CaliberToyota Advantage

Front head room (in.)

40.5 39.8 0.7

Rear head room (in.)

39.3 38.9 0.4

Front leg room (in.)

41.6 41.8 (0.2)

Rear leg room (in.)

36.2 35.7 0.5

More functional steering wheel

The steering column in Matrix telescopes, helping a driver find a more comfortable position. Caliber’s steering column is fixed. In addition, Matrix includes audio controls on the steering wheel, something Caliber offers only on its top grade.

Matrix Caliber

Tilt steering wheel Standard Standard

Telescoping steering column

Standard Not available

Steering-wheel-mounted audio controls

StandardAvailable SXT Plus

Matrix AdvantagesA Closer Look

4

� SAFETY & SECURITY

Daytime running lights

Matrix comes with daytime running lights, a feature Caliber doesn’t offer standard.

Matrix Caliber

Daytime running lights

Standard Available

Front seat-mounted airbags

Both Matrix and Caliber come with a variety of airbags as standard. In fact, on 2012 Matrix, airbags are never an optional item. Caliber doesn’t see it that way, because getting front seat-mounted side airbags is an extra cost, even on the top of the line grade.

Matrix Caliber

Front seat-mounted side airbags

Standard Available

Three rear headrests

Matrix and Caliber are sold as five-seat hatchbacks, but only Matrix includes three headrests for rear passengers. As an added feature on Matrix, the rear headrests are adjustable; on Caliber they’re fixed.

Matrix Caliber

Rear headrests 3 2

Rear headrest type Adjustable Fixed

Matrix

Matrix

Matrix

Caliber

Caliber

Caliber

5

20I2 MATRIX vs. 20I2 DODGE CALIBER SXT

� UTILITY

Lower predicted total cost of ownership

According to IntelliChoice2, an industry expert in vehicle ownership costs, Matrix L is predicted to be more than $4,000 less expensive to own over five years than Caliber SXT. Of particular note is Caliber’s predicted first-year depreciation of $5,314, which is almost half the total amount. Data are for MY11 vehicles, comparing Caliber Mainstreet to Matrix grade.

Matrix grade Caliber Mainstreet

Depreciation $8,553 $11,759

Financing $2,185 $2,097

Insurance $6,835 $6,650

State fees $426 $392

Fuel $8,101 $9,076

Maintenance $1,506 $1,933

Repair $587 $477

Total 5-year ownership cost

$28,193 $32,384

SmartChoice award winner for 2011

When IntelliChoice announced its 2011 SmartChoice winners, Matrix won awards for ownership costs and retained value3. Caliber didn’t win any SmartChoice awards.

Matrix AdvantagesA Closer Look

1 Actual mileage will vary. 2 IntelliChoice.com. Researched 11/11. 3 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover. Based on 2011 model year study.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

363

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Feature

2009

2010

Vehicle Stability Control (VSC)†

Standard on XRS

Standard on All Trims

Steering-Wheel-Mounted Controls

Not AvailableAvailable 3-spoke leather-trimmed sport steering

wheel with audio controls (Standard on XRS)

Fog/driving Lamps

Optional on S AWD

Standard on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o t A e s o u r C e B o o K

10 matrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car.

1

2

3

4

5

Surprising versatility The Matrix interior offers spacious seating for five as well as unexpected cargo-

carrying capability. With up to 94 cu.-ft. of interior volume and generous rear leg

room, passengers have plenty of room to spread out and relax. Hauling cargo is no

problem either, with nearly 20 cu.-ft. of cargo space† behind the second row seats,

with an easy clean, non-slip cargo floor and tie-down hooks to keep items secure. To

triple the amount of cargo room, the second row seatbacks fold down to provide over

60 cu.-ft. of cargo space†. And the fold-flat front passenger seat on S and XRS trims

creates even more room for those extra-long, bulky items.

outstanding fuel efficiency Matrix covers a lot of ground with each gallon of gas, with an EPA estimated 26/32/28

MPG rating (city/hwy/combined) for manual transmission models and 25/31/28 MPG for

the automatic transmission model powered by a 1.8-liter engine*.

Typical Toyota value Owners can count on solid all-around value from their Matrix. Its low cost to own and

operate earned the IntelliChoice “SmartChoice for Ownership Costs” award in its class1.

And all the while, owners can be assured they made good choice, as Matrix was named

as “Best Resale Value” in its class2.Intriguing list of equipment choices

Matrix offers a lengthy list of choices, beginning with three trims: Matrix, S and XRS.

The 1.8-liter 4-cylinder engine on Matrix trims provides 132 horsepower, while the

2.4-liter 4-cylinder engine on S and XRS trims delivers 158 horsepower. And the

choices continue. All-Wheel Drive comes with the S AWD. All-independent sport

suspension is part of XRS. Navigation systems are available on S and XRS and XM

Satellite Radio† with NavTraffic®† is available on all models. JBL® premium audio with

Bluetooth®† technology is available on S and XRS – the choices go on and on.

Comprehensive safety features Drivers and passengers will feel secure with the long list of standard safety features

found on Matrix. All models include Toyota’s Star Safety System™: Vehicle Stability

Control†, Traction Control with OFF switch, Anti-lock Brake System, Electronic Brake-

force Distribution and Brake Assist†. Also standard are driver and front passenger

dual-stage advanced airbags† with front passenger Occupant Classification System†,

driver and front passenger seat-mounted side airbags†, front and rear side curtain

airbags†, front active headrests† and a Tire Pressure Monitoring System†.

*2010 EPA MPG Estimates. Actual mileage will vary.

12009 IntelliChoice® Inc., www.IntelliChoice.com; Wagons

22009 Kiplinger’s Personal Finance, www.kiplinger.com; Wagons

5 reaSonS to BuY a matrixS shown with available 17" alloy wheels

Welcome to matrix

Feature

2009

Vehicle Stability Control (VSC)†

Standard on XRS

Steering-Wheel-Mounted Controls

Not Available

Fog/driving Lamps

Optional on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o tt o y o t

10 10 mmatrixatrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car. 4444

5555Drivers and passengers willfound on Matrix. All models incluControlforce Distribution and Brake Adual-stage advanced airbagdriver and front passenger seairbags

*2010 EPA MPG Estima12009 IntelliChoice22009 Kiplinger’s Person

T O Y O T A p O c k e T S O U R c e

T O Y O T A p O c k e T S O U R c e

MA 1

11 M

atr

ix

2011 Matrix

iN tHiS SECtiON

• 2011 Matrix

1

• MOdElS & COlOrS 3

• FEaturES

4

• OptiONS & paCkagES 10

• SpECiFiCatiONS 12

• COMpEtitivE

COMpariSON

14

5 Reasons To Buy a MaTRix

Surprising versatility

Outstanding fuel efficiency

Typical Toyota value

Intriguing list of equipment choices

Comprehensive safety features

12345

wHat’S NEw FOr 2011

• All Weather Package now Standard – now standard on all

models {CK}

• Cruise Control – now standard on all models {CL}

• Power Package – now standard on entry level Matrix {PO}

• Premium Package – Available for S models {PM}

• New exterior colors

-Spruce Mica {6V4}

• Discontinued

- XRS models {1935, 1936}

- Exterior colors Sundance Metallic {4T6}

and Blue Streak Metallic {8T7}

Look for this icon and red typeface to easily identify NEW

features or changes for 2011.

† Please see “Cautions” section in the back of this book for important information on this feature.

triMS at a glaNCE

Matrix

ROOmy AND EffICIENT

• 1.8-L DOHC 16V 4-cyl. engine with 5-speed manual

transmission or available 4-speed automatic transmission

• Remote keyless entry

• Manual air conditioning

• AM/FM/CD player with 4 speakers

• Heated power sideview mirrors

• Intermittent front and rear wipers

• 16-inch styled steel wheels with full wheel covers

• Power windows and door locks

• Cruise control

Matrix S

SPORTy lOOkS

• 2.4-L DOHC 16V 4-cyl. engine with 5-speed manual

transmission or available 5-speed automatic transmission

• AM/FM/CD player with 6 speakers

• Fog lamps

• Sport fabric-trimmed driver’s seat

• 115V auxiliary power point

• Front passenger fold-flat seat

• Available Premium Package {PM}

Matrix S awd

All-WEAThER SECuRITy

• All-Wheel Drive (AWD) system with active torque control

• Standard 4-speed automatic transmission

• Chrome exhaust tip

Toyota_Winter11_Matrix_PSB_TAB.indd 22

2/17/11 11:23 PM

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