The Hedonic Map of AustinMapping Shared Experiences Through Art

Opportunity to participate in a large-scale public art project that maps the heart and soul of Austin at Barton Springs Pool and Zilker Park

Multiple events, sponsorhips and media opportunities

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XYZ Atlas centers on the emotional attachments we feel to the places where we live our lives. What is it that gives us a sense of belonging, in Austin and in the world around us?

Artist Jennifer Chenoweth believes it’s our experiences--both good and bad--that create our attachment to place.

Why do we travel? To experience the world with our senses, to make places that are foreign to us part of our own story. And why do we call a place home? To experience a connection with a community.

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Drawing inspiration from psychologist Robert Plutchik’s Theory of Emotions and old-school Atari 3D video game graphics, XYZ Atlas aims to challenge all of us to define what it means to be truly alive and at home in the world.

The X-Vortex Location Marker is a visual representation of a pointer on a map, a three-dimensional rendering of an imaginary but recognizable object.

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Launched in 2013 with the support of the City of Austin’s Cultural Arts Division and Parks and Recreation Department, the XYZ Atlas began with an anonymous survey intended to collect participants’ stories and data. Over the next two years, more than 20 exhibits, installations and events were produced in Austin, at venues such as CoLab Projects, The University of Texas at Austin, the Elisabet Ney Museum, the Thinkery museum, and Austin parks and community events.

• 450+ surveys collected• 14,000+ people attended in-person events• 14,000+ reached through event advertisingPress coverage in:• Austin American-Statesman (circulation 130,000 print; 6.3 million+ online)• Austin Chronicle (circulation 90,000 print; 450,000+ online)• Austin Monthly magazine (circulation 32,000+)• Tribeza magazine (circulation 6,000+)• Community Impact (700,000+)

Audience

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The XYZ Atlas will produce an exhibit in multiple locations throughout Zilker Park in May 2016.

Why Zilker Park? Because the data showed that Zilker, and Barton Springs Pool in particular, is the collective high point in Austin. That means that Zilker Park is the locus of many of our community’s positive experiences for visitors and residents alike.

The Hedonic Map of Austin Finale

• Indoor & Outdoor Exhibit at Beverly S. Sheffield Education Center at Barton Springs Pool• Permanent donation of Dance of the Cosmos sculpture to Zilker Botanical Garden• Interactive large-scale mapping event in Zilker Park• On display: final topographic map of Austin’s collective emotional experiences • Release of catalog telling the story of the XYZ Atlas: The Hedonic Map of Austin• Artist talks and panel discussions about the project at the Umlauf Sculpture Garden and Museum

XYZ Atlas artworks can be installed at your event or location

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Interactive Light Sculptures• LED lighting installation programmed to respond to movement and activity: 20-foot-long rectangular prism creates a Horizontal X-Vortex• Can be transported to/assembled at your location

X Vortex Location Markers and Large-scale Mapping Event• Great for rooftop parties--opportunity to view the map and sculpture from above• We will create an interactive installation for your event

Jennifer ChenowethArtist

Eunice GarzaSocial Anthropologist

Colored Searchlights• Searchlights project an X-Vortex Location Marker into the sky

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Project Team

Jennifer ChenowethArtist

Hart BlantonSocial Psychologist

Eunice GarzaSocial Anthropologist

Laine HardyGraphic Designer

Tiffany CousinsGIS Specialist

Robert WhitehurstFabricator

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XYZ Atlas is supported by the following:

• City of Austin Cultural Arts Division• City of Austin Art in Public Places Program TEMPO• City of Austin Parks and Recreation Department

• The University of Texas at Austin Department of Psychology

Sponsorship opportunities include media, branding, public relations, and custom events. Please see enclosed sheet for more details. XYZ Atlas through Fisterra Projects is a 501(c)(3) nonprofit.

Contact:Jennifer Chenoweth

512-477-0568info@fisterrastudio.com

This project is supported in part by the Cultural Arts Division of the City of Austin’s

Economic Development Department.

In-Kind Sponsors:

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LEVELName on

permanent donor plate at Zilker Botanical

Garden, presence at all events

Custom installation at your event or location, recognition at all events

Your logo on XYZ Atlas

website footer and major

presence in all marketing

Full-page art photo

opportunity for your group in online and print catalog

Your name on donor board at Barton

Springs Pool exhibit

Full-page ad in online and print

catalog and logo on XYZ Atlas website sponsor page

Half-page ad in online and print

catalog and name on XYZ Atlas website sponsor page

$25,000Cosmos

X X X X X X

$15,000Peak

X X X X X

$10,000Vortex

X X X X

$5000Springs

X X X

$2500Party

X X

$1000 Ad X$500 Ad X

Sponsorship Opportunities