1. Branding and the Music IndustryThe White Stripes
2. The White StripesThe White Stripesformed in 1997 andhad many
years ofvery stylised fame upuntil 2011.The group, as its
namesuggests, had a strongnovelty that wassticking to the
boldcolour pallet of redwhite and black. Thisidea they got from
theconfectionery thePeppermint Swirl.
3. The White StripesThere look connotes a reflectionof there
music. The bandfamously keep away from beingput into one
conventional boxand do this is in a childish/tweefashion. The many
images theyuse to advertise also,collaboratively show the style
ofvoice that the lead singer, JackWhite has as there is a mixtureof
alternative rock, blues,country and punk. The use ofthe pearly king
and queen showthe country/ blues side and thelong back hair shows
thealternative rock, for example.
4. The White StripesSeven Nation Army is the most wellknow of
any of The White Stripessingles. It was realised in 2003 andwon
2004's Grammy Award forBest Rock Song. The music video,directed by
Alex And Martin, alsosticks to The White Stripes iconicimage with a
black white and redkaleidoscopic tunnel of trianglesand images of
the artists JackWhite and Meg White. Thetriangles speed up and slow
downwith the tempo of the song. ThisMusic video also connotes the
styleof the band with its alternativestylised chic and almost punk
likechaos.
5. The White StripesThe Hardest Button to Button was another
oneof The White Stripes more popular of work(famously used in an
episode of the Simpsons).It was realised in 2003 as a single. This
was thethird ever White Stripes video to be made,directed by Michel
Gondry. The music videowas created using pixilation animation to
makethe effect of many drum kits and amplifiersmultiplying to the
rhythm of the song as Jackand Meg perform it. There is also a
shortcameo of Beck (the artist) at 2:25. The songshows again there
diverse and personalisedstyle. Jack White and Meg White, also
sportingthere red, white and black costumes, haveinstruments with
the signature red white andblack; mainly the bass drum with
thepeppermint swirl painted on it.
6. The White StripesThe Hardest Button to Button was another
oneof The White Stripes more popular of work(famously used in an
episode of the Simpsons).It was realised in 2003 as a single. This
was thethird ever White Stripes video to be made,directed by Michel
Gondry. The music videowas created using pixilation animation to
makethe effect of many drum kits and amplifiersmultiplying to the
rhythm of the song as Jackand Meg perform it. There is also a
shortcameo of Beck (the artist) at 2:25. The songshows again there
diverse and personalisedstyle. Jack White and Meg White, also
sportingthere red, white and black costumes, haveinstruments with
the signature red white andblack; mainly the bass drum with
thepeppermint swirl painted on it.