WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE

FEEDBACK?

Why is audience feedback important?•  Audience feedback can be used to highlight problems the

consumer may have with a film, allowing film studios to make changes to the film that will please the target market, and in turn make the film more profitable. After all if the audience doesn’t like the film, it's not going to make any money!

• Audience feedback can also help film producers to gather information on how other products such as a film poster can be improved, and whether they represent the film well.

Our audience• The target audience for our film was the 15-24 Male audience.• Our film contains themes of violence and drug use, so we felt that this would

cater better to a young male audience who enjoy action and violence• We looked at viewer demographics for the film 'Adulthood', a film similar in

theme to our own• We found that the 15-24 audience was 79%Of the 'Adulthood' overall audience. 

• this was a big part of our decision to also cater our film to this age bracket as our films were very Similar in theme and story

Rough Cut 

Feedback

Rough cut feedback• We received rough cut feedback via questionnaires. Our class were

given a private screening of our film and told to complete the questionnaire.

• The feedback was mainly positive, with everyone saying they would be interested in watching the complete finished film. Praising the soundtrack voiceover and editing.

• The criticism we received was to do with the lack of titles, pace of editing and the length of our blackout

• The feedback we received from our peers, was very helpful, and although we did not choose to follow all of it, it did help to refine our trailer, helping it to look more professional 

Addition of Titles • We took the advice on board and added titles as we initially

intended to, including an ending title sequence as well as company idents seen throughout the trailer in the final version. We however did not add inserts to the trailer. Only one group found this to be an issue, so we saw it as a minor problem. We also didn't include inserts because wanted our trailer to have a sense of ambiguity in the narrative that built the audiences intrigue, and they  would have given too much information away, not allowing room for intrigue.

Fast cuts• We also smoothened the cuts in our fast paced sequence,

adjusting the length of some of the cuts so they flowed more smoothly and also removing the frame with the gun (pictured below) and swapping it with the shot of our protagonist screaming. This worked better in the cut, helping the sequence to flow more smoothly due to there no longer being a random cut to new footage unseen before.

Black Screen• We opted to keep our black screen length the same as we felt it

added to the film, offering a rise in tension by forcing the viewer into the same situation as the protagonist, only able to use the sense of hearing, and hearing alone.

Final Trailer• We received our final trailer feedback through the comments

section on YouTube, our peers watched our finished product and simply commented how they felt beneath.

This is some of the final feedback we received. This

feedback shows how the rough cut feedback improved our film,

with people now hailing the smoothness of our edit saying the pacing fits in well with the genre, some even hailed our

narrative describing it as 'interesting'. Some people however still believed our

narrative wasn't too clear, but as we wanted to create ambiguity in our trailer, this is something

we were ok with as a group.