Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Taking a Lunch Break

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Identified Situation

During lunch, workers continue to work at their desks, although there are many benefits in choosing to take a break.

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Observation

The phenomenon of eating at your desk is termed “Sad Desk Lunch” because of the social isolation of sticking to your desk.

Link: Food to Eat Hacks Sad Desk Lunch https://www.youtube.com/watch?v=UAJtKAhi5jw

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Observation

A British study shows that people feel guilty for taking a break.

Link: Lunch at your desk? https://www.youtube.com/watch?v=kc21jP1UNlg

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Observation

Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Desired Behavioral Outcome

Emphasize the lunch break and social interaction as the default choice

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Design Tip

To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Proposed Design Solution

Make the lunch break an appealing daily event for workers to mingle and enjoy lunch together

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Proposed Design Solution