TEXTUAL ANALYSIS OF STUDENT WORK

Art of Artistry

SHOT 1The first shot has a dark establishing shot of a factory in the background, with a oxford heritage dictionary

definition of creativity in the foreground. This is used to re-

introduce the definition of creativity to the audience as well as expressing the

main idea of the video to the audiences. The use of the dictionary

definition is used to connote that many people define and understand the word

creativity by the definition from the dictionary, with the low lighting of the factory background, this connotes that

the definition doesn’t show what creativity really is.

SHOT 2An establishing shot is used to introduce the

title of the documentary, along with a rhythmic piece in the background. The turning on of lights is used to tell the

audience and reveal what creativity actually is. The slowly turning on of light is used to connote that creativity is spreadable as one starts to be creative, it will influence others and leading to them being creative, this can also be used to connote that everyone can

be creative, even though they do not notice that they are creative. The wide establishing shot is used to connote that there are many area, space and there is not a limit in terms

of creative. The rhythmic piece in the background is therefore used to connote that being creative is very relaxing and

there are no stress, no right or wrong for being creative.

SHOT 3Quick cuts of a variety of shots of

the same man working on one project along with the rhythmic piece in the background. The

different shots of the man working on his project connotes that he is

very focus in he work, and with the different angle of the shot, it

connotes that creativity can be understand in different angles, as there are no restrains in creativity. The background piece has further

connote that there are no constrains in creativity as people

can treat being creative as a job, or only an interest.

SHOT 4The close up shot of a artist doing a free hand drawing with only ambient sound in

the background. The close up shot is used to connote that the artist is very

focus, it as also highlighted the details of the drawing. The fact that the artist is

doing a free hand drawing has also connote that there is no limit in terms of being creative, for some people, all you

need to become creative is pen and paper. The artist using a pen to sketch

instead of a pencil is also used to connote that there are no right and wrong in

creative as a mistake can also be a part of the finishing piece. With the ambient sound in the background, this connotes that artists are normally very calm and

focused while they are working

SHOT 5Click icon to add pictureThe medium close up shot of Jeff in his studio explaining what has lead to him being

creative. The diegetic dialogue of him talking

about what has influenced him to become creative has further connote that the act

of being creative is spreadable. The books in the back of Jeff has connote that he requires a high amount of

knowledge and understanding to allow him

to be what he now is.

SHOT 6Click icon to add pictureA medium shot of professor

Gauntlett with a bright lighting explaining what he thinks about

being creative. The bright lighting and two books on the table

connotes that he is very well known and is a public speaker. The

diegetic dialogue of him saying “ I think everyone has the potential to

be creative” connotes that there are no limit and no right or wrong

in being creative. With the background of a classroom, it connotes the high academic

achievements of him as a professor.

SHOT 7A slow pace cuts of a variety of shots of the

artist Judith drawing and doing the interview with the ambient sound of the streets in London. The variety of shots is

used to connote that she is very focused on her piece, and do not easily get disturbed

by others. When she is doing her interview, we can see that she is holding her pens and sketch book tight while her bags are only

left beside her, this has connote the importance of pen and paper to her. The location chosen was in a public area in

London, this shows and connote that there is not a specific location needed for being creative, it can be anywhere. The ambient sound in the shots is used too connote that the artist is very focused oh her work, and

will not be distracted easily by others.

SHOT 8Click icon to add pictureA medium close up shot was

used while the CEO of sleepydog, Toby Moores, is

explaining about his experience. The plain white background chosen for the

interview connotes that there is no limit for being creative, and it all begins with nothing

until you stepped in to the world of creative. The diegetic dialogue of Toby explaining his

experience connotes that creative does not have a

specific end to it, and you will not know what creative will

lead you to as there is no limit to be creative.

SHOT 9Click icon to add pictureMedium close up shot of Paul Bennett in a low lighting studio drawing. The

low key lighting connote that we have a lack of understanding about

creativity and about art. The medium close up shot is used to connote that the artist is very focus on his work.

The close up shot of Paul’s work connotes that being creative does not

mean that your work needs to be original, it can also be a recreation of

a piece. The background piece has further connote that there are no

constrains in creativity as people can treat being creative as a job, or only

an interest.

SHOT 10Click icon to add pictureTwo consecutive medium close up shot of David and Toby explaining what they think the definition to

creative be. This connotes that there is not a specific definition like the dictionary to define creativity, as everyone sees it differently, and

understand it differently. By having David and Toby explaining what they

think about creativity, this has created a corresponding with the

very beginning of the documentary. At the start and the end of these two shots there is a shot fade in black which can be used to represent a blink, connoting being creative is

very easy, just like blinking.