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Task 1. Different Applications of Photography Richard O’Connor

Task 1 different applications of photography

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Page 1: Task 1 different applications of photography

Task 1. Different Applications of Photography

Richard O’Connor

Page 2: Task 1 different applications of photography

Advertising IndustryPhotography is widely used in a huge amount of media In the advertising industry, one example of this could be billboards like this one shown on the right. The photography can aid the advertisement a lot because the visuals are what catch the eye of the audience and stay in their mind. An advert full of text is a bad idea so most companies tend to try and fit what their message into an image that looks interesting to a member of the public. This is used whether the advert is on TV, billboard or any other media including photography. Another example of clever photography used in advertising is seen all the time on refreshment advertisements. They make the picture look so that the product is irresistible and refreshing as it could possibly be this can even go as far as to sub-consciously make the audience crave the product.

Page 3: Task 1 different applications of photography

Fashion IndustryPhotography is widely used in the fashion industry. This is most commonly the case because photography is the best and easiest way of getting the product seen by the highest number of people. The best thing about photography in this sense is that once a picture is produced it can easily be placed anywhere, from the internet to that billboard near your local supermarket. Photography also works well in fashion because clothes can look a lot better and a lot more appealing in exotic scenarios such as the ones shown on the right here. The backgrounds compliment the pictures and really make the clothes themselves stand out. This is important because with things like fashion photography the target audience will only be briefly glancing at the photo, so the more they can take in and the more the photo can catch their eye, the better. As we may all have noticed clothes look more appealing on somebody else, especially when that person has been edited professionally for countless hours, this is yet another advantage that at a glance of a photo wouldn’t run through most peoples minds.

For example Annie Leibovitz is a very famous fashion photographer who has worked for magazines and independently, to produce many different fashion photos. She has photographed many famous people and produced many different styles of photography. Her style throughout her career however has worked in an extremely unique way the style she goes for is a fantasy and just generally twisted look. This works well for her because it really catches the audiences eye and made her a long standing name among photographers.

Page 4: Task 1 different applications of photography

Music IndustryYet again photography is used in the music industry to promote the artists themselves. Photography is actually used in the music industry quite commonly especially considering the large variety of music magazines out there on the market. One of the most common reasons for photography in the music industry is for album covers.The music photography used in this way is always showing the artists in a specific way, for example a rock band would have a cool looking set of photography showing them looking tough and playing guitars, however an indie band would have a more relaxed approach with an urban, perhaps black and white background and acoustic guitars. Album covers are important to a band because the face of the album can often be a big selling point especially in rock bands. Another time photography is used in music is at festivals and gigs, this really promotes the band and gives them an image especially when those photos get put on T.V or in music magazines.

An example of a well established music photographer is Rukes. Some of his photos are shown to the right, he calls himself the #1 DJ photographer of the world, being photographed by him would instantly increase the reputation of any musical artist because of the size of his fan base and because of the reputation he has for photographing respectable artists.

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Sports Industry

Sport is an extremely popular subject of interest for countless numbers of people all across the world, and the best thing about it is that there is really no language barrier to sport, as is with photography. The two things go hand in hand, and with perfection and practice some incredible photographs can be obtained in terms of sport photography. One brilliant reason that photography is a good idea in sport is simply for the history books. Sport has existed for as long as we can recall and tales of the legends have been passed down as well. With photography, we can not only remember the heroes in a greater sense but we can honour them and use the pictures to educate, and model the sport of today of the heroes from the past. Speaking in terms of todays photography however there are still many reasons and advantages of having photography in the sport industry. The media is full of sports news i.e. in news papers, television, online and more. Each one of these different media types involves photography into its sports news. Photographs of the action not only look impressive but help the audience to fully understand the information they are receiving. One example of a sports photographer is Bob Martin, he takes many different sport pictures, some of which will be chosen by the media to use, however even the ones that don’t still litter the internet and many people will buy the photos because of how dedicated to sport they will be, or for example a sports club will own an impressive photo of a famous sports star to advertise that particular sport.

Page 6: Task 1 different applications of photography

Photo journalismPhoto journalism is one of the most simple concepts to understand compared to the other photography industries and also one of the most effective. Photo journalism is simply a picture to accompany a story being reported in the news. This can involve a picture of the youngest ever athlete grinning widely, or this could even be a poor African child starving with no food or fresh water. No matter what the picture is photo journalism is designed to make the story more than just words, to put the audience in the shoes of the reporters themselves. Each photo would be taken in a specific way, so for example the photo of the young athlete would make the boy look extremely happy and the picture would be in a proud way with the intention of inspiring those who witness it. However the picture of the starving child would be taken in a dark, miserable way designed to make those who see it have mercy on the child and understand how lucky we are to have all that we have. One well known photo journalist is Chris Jordan-Bloch who has taken many different photos from all around the world, reporting many things, some simple stories, but filling them with powerful emotion through the photography, his work is commonly used in news stories for many different news broadcasters.

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Fine Art PhotographyFinally, fine art photography is simply photography with the intention of looking impressive purely for the sake for art. In fine art photography, effects like shutter speed really come into their element, fine art photography is all about creating photos that show something in its best light possible with the intention to create art and make money. There are many different styles of fine art photography, for example there is a surreal style where images are manipulated or taken at perfect angles to make simple everyday scenes or objects look obscure and different. There is also a very modern take on fine art photography such as daylight cityscapes showing a modern day world of glass and beauty. There are also old fashioned looking shots of either a rural or urban setting, these shots can either show the setting in a beautiful, quaint way or even a creepy, disgusting and dark way. Overall there are an almost unlimited number of styles of fine art photography, because it really is art and art comes with the freedom to do whatever the artist desires. One example of a fine art photographer is Malcolm glover he travels to various exotic places and takes impressive photos each with large variety, Photography works well in this way because it involves getting paid for a hobby and being able to travel around and see all those things with your own eyes.