SMALL BUSINESS PLANINTRODUCTION TO BUSINESS

BUSINESS BACKGROUNDShop Name: Queen Tailor Shop

Location: Subang jaya, Malaysia

Business hours : 0900 – 1700 except for weekends

Why in Subang Jaya?• Population Concentration

• Many schools and universities

Products That We Offer• fit formal attire

• school uniforms

• choir robes

• big and tall clothing

• and any type of clothing that fit

Services That We Provide• tailor made (measurements of client is needed)

• formal attire renting

• clothing alteration (can remeasure and repair if customer is not satisfied for free)

• restyling of outdated clothes

• zipper repairs

Others• price will be cheaper if customers provide their own fabric

• membership can get discount

MARKET ANALYSIS

How big is the market?• Quite big

-Many competitors to have

-Need to make sure our products and services stand out

-Needs to rethink pricing policy

Target Customer• Adults (suits)

• Students (uniforms)

• Anyone that needs fit attire but low budget

WHY?

-most people want formal attire to be fitting

-looks nicer with fit attire

Potential Competitor • Club Man Shop

• See Bee Tailor

• Cyc Tailor shop

• Egypt Tailor Shop

• SPARK MANSHOP

• Alazar Tailor

• Spotlight Tailor Design

• Merlee Shariff

• L & J CLOTHES ALTERATION

Strength and Weakness of Competitors• Strength: -Have more experiences

-Have fix customers

• Weakness: -Pricing is too high

-Less service

Marketing StrategiesBenefit of this service:

• Quality making.

• Fulfil customer’s requirement.

• Will complete work on time.

Sales strategy• For first time purchasing customer will get 20% discount for next time purchase.

• For those who bring your own fabric to make clothes will cost cheaper.

• Business card- business card is a message to alert people you started something new in your area.

• Collect points and get a free gift.

• Can paid after getting the attire ( for those who decide go to our shop to get attire)

• If more orders are made, the service will be cheaper.

• Provide postage but fees will be included.

• Refund is not available once you the payment is made.

• Can redo if the services are not satisfactory / get damaged clothes

Pricing:

• Depending on what fabrics customers choose.

• RM 13.5/hour for workmanship

Advertising and Promotional activities:

• Set advertisement on the newspaper.

• Email to us if you want to booking: Queenstailors@hotmail.com

• Our FB pages : https://www.facebook.com/queens-tailors

• Follow our Instagram: Queens Tailoring

• Business card sample & advertisement poster sample

TAILORING SERVICE

BELINDA LAUMANAGER

Subang Jaya, Kuala Lumpur, MalaysiaTel: 1234567890

Opening Hours: 0900 – 1700 Mon - Fri

Management StrategiesTAKE THE FIRST PROFESSIONAL STEP - PARTNERSHIP

• Quality and Solidarity• Fashion and Trend Management/Manager (1st Partner) – uphold and ensue the global trend

of tailoring, promote new fashion to the local society.

• Equipment and Supplies Management/Manager (2nd Partner) – maintain and regenerate store equipment and basic supplies.

• Accounting and Marketing Management/Manager (3rd Partner) – payment system, advertising flyers, distance tailoring and social media marketing (collection display, customers testimonials, sewing services, operation cultures, online boutique and samples)

• Human Resources Management/Manager (4th Partner) – right recruitment, orienting and training, benefits, incentives and wages management, dispute solutions and communication efficiency.

Initial start-up plan4 managers and 2 middle-class experienced employees, with common responsibilities of:

Custom tailoringAlteration works (Retailers’ Subcontract)Formal attire rental services

1 lower employees, who responsible for product selling.

Future expansion• Open boutique and working place in the city trading centres

• 100 middle-class experienced employees

• Premade loads of luxury formal attires for renting services

Financial Plan• It is a 4 individual partnership so the

capital is shared.

• Business License cost for new registration of small business is RM30 and RM30 consistently for every year (According to Suruhanjaya Syarikat Malaysia SSM)

• Each owner has to pay around RM2730 to start this business

• Hopefully no loans are needed

No. Single Unit (RM) Total Cost (RM)

Industrial Sewing Machine 3 1000 3000

Embroidery Machine 1 3000 3000

Thread 100

Location Rent 1 2000

Advertising cost 500

Packaging cost 200

Water & Electricity bill 150

Other costs (Resit book, Cashier, Display shelf etc)

500

Total 9450

Sales forecast• Sales forecasts estimates the sales for the forecast period.

• Total cost of stock = man power = employee pay (RM1500)

• 1 day working hours is 8 hours. Employees are earning RM9 per hour.

• Fabric cost does not count because it is paid fully by the consumer

• Using the Margin method, Estimated sales forecast = (total cost of stock x mark up ÷100)+ total cost of stock

• Estimated sales forecast = (RM9 x 50/100) + 9 = 13.50

• So we will be earning RM4.50 profit per hour for each sewing project

• So for the first year, we will be earning around RM129,600 profit

IN 3 YEARS…

Profit by company

• RM 129,600 X 3• Total = RM 388,000

Deducting initial budget

• RM 388,000 – RM 9480 = RM 379,320• RM150 (Water&Electricity bill per month) x

36 = RM 5400• RM 379,320 – RM 5400 = RM 373,920

Split among owners

• RM 373,920 / 4 = RM 93,480 per owner

Conclusion• Action plan

Strategies Service Product Financecreate a unique positioning in market

provides freebies that competitor don't

better quality Increase worker salaries when they provide with good service

create sales more favourable opening hour

more beautiful packing

Try to reduce the electricity wastage by using efficient machines

website is more efficient and reliable

offer online ordering where competitor don't

more efficient Use extra income to supply more machines

References / Citation• How to Start My Own Sewing Business. (n.d.). Retrieved October 29, 2015.,

http://smallbusiness.chron.com/start-own-sewing-business-4853.html

• How to Start My Own Sewing Business. (n.d.). Retrieved October 29, 2015., http://www.entrepreneur.com/businessideas/homebased-tailor

• Registration Fees of Business and Companies | Suruhanjaya Syarikat Malaysia (SSM). (n.d.). Retrieved October 29, 2015., http://www.ssm.com.my/en/table-of-fees-rob-roc

• What is Marketing Analysis? (2015, May 4). Retrieved October 29, 2015., http://pestleanalysis.com/what-is-marketing-analysis/

• START YOUR OWN SEWING BUSINESS IN 5 EASY STEPS. (n.d.). Retrieved October 29, 2015., http://www.ebay.com/gds/START-YOUR-OWN-SEWING-BUSINESS-IN-5-EASY-STEPS-/10000000006397042/g.html