1. SLEEVEFACE Sleeveface is when a person obscures a part of their body with an image to create a believable illusion.This photo is of Calum Lawrence (a DMU Media Production student) demonstrating the use of Sleeveface with the Attitude magazine. Clearly the illusion is not realistic, but it is done for a bizarre and comedic effect.

2. HISTORY OF SLEEVEFACE The term Sleeveface was coined in April 2007 by a DJ called Carl Morris after pictures were taken of him and his friends holding record sleeves to their faces while at a bar in Cardiff. His friend subsequently posted the images online and created a group on Facebook, where it turned into a popular craze. The official Sleeveface blog was launched by Morris and his friend on January 21st, 2008 and the instructional YouTube video on How to make a sleeveface was uploaded on February 3rd, 2008. 3. DEAR PHOTOGRAPH Dear Photograph is art of taking a photograph of a location, with a previous photograph of the same location overlaid. This is done to create a nostalgic effect Take a picture of a picture, from the past, in the present. 4. HISTORY OF DEAR PHOTOGRAPH When a 21-year-old Ontario-based online media expert Taylor Jones posted a couple of family pictures on his blog, little did he know that Dear Photograph will eventually grow into a huge Internet nostalgia forum with 20,000 visits a day. These family pictures were based on a principle of matching an old photo with the present day setting. Taylor held his brothers old photo up against the current settings of the room and snapped a new one. After posting it online, the idea went viral attracting thousands of similar submissions from all over the world. 5. COMPARE & CONTRASTSimilaritiesDifferencesBoth include a use of illusions, by holding up a picture that was taken previouslySleeveface involves human interaction/body partsBoth need a precise placement of the photos to create a certain effectDear Photograph is done for nostalgia/emotional effect, while Sleeveface is done for comedic effect 6. OUR VIEWS We found both to be very interesting concepts, so we decided to create our own Sleevefaces and Dear Photographs (one being one of Calum on the earlier slide). After, we adapted the idea of Dear Photograph and made it into Dear Video, where a video that has been shot previously is held up to where it was taken. 7. BIBLIOGRAPHY SLEEVEFACE [WWW]. Available from: http://www.sleeveface.com/ [Accessed 26/11/13] KNOW YOUR MEME [WWW]. Available from: http://knowyourmeme.com/memes/sleeveface [Accessed 26/11/13] DEAR PHOTOGRAPH [WWW]. Available from: http://dearphotograph.com/ [Accessed 26/11/13] DEMILKED [WWW]. Available from: http://www.demilked.com/dearphotographs/ [Accessed 26/11/13]