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SillySips
Valarie AllmanBradley ChristensenDanielle KatzJack KeelanVictoria Smith
At Silly Sips,
we believe in good, clean fun.
We keep it fresh with pure water
and add a splash of color to
make kids high on life,
not sugar.
KidsUnder age 8:
Primed to learn,Discovering themselves
SillySips
Soft silicone mouthpiece
Easy for small hands to grip
Swappable straws let kids choose
Bottle: $0.55
Straw: $0.15
Mouthpiece: $0.12
Lid: $0.19
Assembly: $0.10
Shipping: $0.22
Kids under age eight
...with health-conscious parents
...with sufficient disposable income
Active in sports
On-the-go
Expressive choice-makers
Market Share: 0.25%
Units Sold:Approx.16,700
(Year 1)
Selling Price: $9
per bottle + $1.50 per
straw
Life Cycle: 1 year for bottle, 4
months for straw
Purchases per cycle:1 bottle
12 straws
Margin: 60% for bottle;
90% for straw
Sources:https://www.google.com/publicdata/http://www.census.gov/http://www.payscale.com/http://www.alibaba.com/
● 6.7 million U.S. children
● $10.50 to embark on the Silly Sips adventure
● Infinite customization possibilities
Projection Tree
Manufacturing in ChinaLabor cost: $1.11*
Shipping cost: $0.22*
Mega RetailersWholesale price $4.73
Company Website SalesMSRP $10.50
Target R.E.I. Walmart Toys R. Us
Consumer
Channel Strategy and Pricing
*Based on year 5 projections
5 Year Revenue Projection
5 Year Revenue Projection
P&L
P&L
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
Stay Silly
