Reader Profile 73.91% of my audience spend more than 2 hours a day

listening to music.

Daniel is a male, aged 16 and lives in York, he has been listening

to dance music for about 2 years since he started going to

parties and being involved in the party scene. Daniel is always

on the lookout for the hottest dance track and has recently

been to a festival which he attending again. Music is a very

large part of his life and uses it in his studies and when he is

with his friends. Daniel gets his inspiration from surrounding

people such as his friends to listen to dance music and believes

dance music will soon be the biggest music genre because of

how popular it has become in his social group. Daniel is always

up for a new experience and hopes to attend many

festivals and see his favourite Djs live at some point

in the future. He’s always wearing trendy clothing

and footwear and likes to look good as well as

having an individual edge.

Key Statistics:

Age – 91.30% (14-18)

Male – 60.87%

Female – 39.13%

3 favourite clothing brands: Topman,

Paul Smith and Adidas

“Catfish and The Bottlemen

are awesome as well as Djs

like Martin Solvieg, Avici and

Annie Mac”

College Student