What have you learned from your audience feedback?

What is audience feedback?

• Audience feedback is when you ask the people of your target audience what they would like to see in your music video. We took a questionnaire at the beginning of the project where we asked 30 people of different age ranges what they would like to see. We gathered the information and applied this to the production of our video.

• Another type of audience feedback is when we finished the production of our music video we asked a panel of students what they thought about the video and what changes they would like to see.

Audience Feedback 1- Questionnaire

• 1. Male Female• 2. 16-19 20-24 25-30 31-35 35+• 3. Do you like to see flash backs in music videos?• Yes No

4. What location/s do you expect to see?• 5. What objects/props do you expect to see?• 6. How do you expect their hair/make-up to be?• 7. What clothes do you expect them to wear?• 8. How do you expect their body language to be?• 9. Do you expect any particular types of lighting/effect to be used?• 10. Do you expect the camera to be shot in a certain way?• 11. Do you expect the edits to be in a certain way?• 12. Can you give an example of a typical RnB music video that represents your

view?• 13. What do you think the narrative/storyline should be?

We asked a diverse group with different ethnicities, age ranges and social groups what they thought about RnB music videos and these were the questions that were asked:

• Majority of the questions that were asked were qualitative data. This means that they were open questions that meant you can gather the opinions of the audience.

• A disadvantage of using qualitative data is that you have no numerical data that you can statistically analyse.

Audience feedback

1)Do you think the editing were too close together?

2) In your opinion what genre would you classify this music video?

3) Why do you think this?

4) Do you think the music video/CD cover and magazine advert work well together? If yes please specify?

5) What score would you rate the video from 1-5?

6) What would you improve?

Audience Feedback

• I asked my target audience 6 questions after I showed them my music video, CD cover and magazine advert. I done this so that I could get feedback from all the work that I had done and to see whether I conformed to the stereotypical connotations and denotations that you see typically in an RnB genre. Due to the audience feedback that I got helped me to learn what my target audience liked/disliked and what they would change.

Question 1-Do you think the editing were too close together?

yes

no

Question 1 was asked to 10 people of my particular target audience which are make and females aged between16-30. 70% of them believed that the cuts such as the jump cuts, fades were appropriate and not too close to each other. However 30% of them thought that they were too close to one another and believed that this had an effect on the music video. In most music videos that I analysed prior to making the video, I saw that they had very quick edits that’s why I felt like it was appropriate to make the video this way.

2&3) In your opinion what genre would you classify this music video? &

Why do you think this? • All 10 people that were asked question 2 said that it was

an RnB music video. This meant that we conveyed our genre in a very stereotypical way which was accurate, some of the results that we got were:

‘I got it was RnB music of the slow motion of both of the characters’ – Peter

‘the low key lighting gives you the impression that its an emotional piece’ – Bethanny

The majority of people thought the music video conformed to the RNB genre for many reasons such as being able to relate to the fashion trends displayed by the characters.

4) Do you think the music video/CD cover and magazine advert work well together? If yes

please specify?

Yes

No

9/10 of the target audience that I asked agreed that the music video, CD cover and magazine advert worked together. I made sure that whilst producing all these different types of media that you could relate them all together. The CD cover and Advert both use low key lighting and which runs throughout my music video. I have learnt that for future preference to keep this similar so is all relatable.

5) What score would you rate the video from 1-5?

0

1

2

3

4

5

6

7

1 2 3 4 5

Score out of 5

When I asked people what they would rate the video out of 5, six people rated it 5/5. I then asked one people in the target why they rated it out 5 and they said, ‘it looks very realistic, fits the genre, edits and cuts are good and this is why Irated it a 5’.

6) What would you improve?

• When I asked my target audience what I should have improved, this is where I got constructive critism that were very useful and that I have learnt from. Some of the responses were:• ‘you should add more locations and different shot at

different times, do show between night and day.’ –Mohammed

• ‘the storyline could be adapted to be more dramatic and more like typical RnB genre with additional characters’ –

Lea • ‘there could have been a lot more different angle shots,

and could have been show much more clearer’-Nae