Production name and logo ideasJay Vyas

Aperture Productions #1

Meaning: The mandala of film creates an aperture logo which fits with our name, furthermore, a mandals is circular which means that following the film around in the pattern would be infinite, which suggests that we are experienced as infinity suggests a process being done over and over again.

Motion: The shutters of the lens are made out of film and will move as if it is being played. It will cycle through the numbers “3,2,1” and “1,2,3” on a loop. The name “Aperture productions” will sort of jump on and glitch out similar to text on actual film in older days.

Aperture Productions #2

Meaning: Similar to #1 the film is a recurring feature due to it being aesthetically pleasing. The rotating aperture suggests that what we show the audience is exactly how we envisioned it to look like is entirely our production. This because the aperture is a feature of the camera itself, which is used in the production, and the film reel is used to project the finished film to the audience. Therefore, what we film in our eyes is what you get.

Motion: The film will roll as if a movie is playing with the writing glitching out like #1. The Aperture it self will rotate as if it was a film reel.

Aperture Productions #3

Motion: The eye would be looking at the camera, with slight movements. The eye would blink and a our logo (aperture) would be super imposed and tracked with eye’s movements. This would give the illusion that the eye is the aperture.

Meaning: This is another take on the concept of our products being how we envisioned. With the aperture being the part of the camera and the eye being what we see. This can also imply that we are all creators and what we see can indeed be cinematic. This therefore inspires the movie goers and make them feel like filming.