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A TALE OF TWO BUSINESSES
EPC AND ENGLISHRESEARCH ASSIGNMENT
THAN LEK MEI ( 0315538 )KHOO XIN YEE ( 0316180 )
LEE PEI GIE ( 0315653 )
TAYLOR’S UNIVERSITYSCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
Understand the type of market system the businesses are operating :•To make pricing and production decisions.•To determine whether to enter or leave the industry.
A TALE OF TWO BUSINESSES
Objective :• To evaluate market forces and consumer
behavior in similar industry.• To analyze and compare the different types of
firm competition in a market.
A TALE OF TWO BUSINESSES
Chong Kok Kopitiamand
Jonker 88 Cafe
A TALE OF TWO BUSINESSES
Chong Kok
Kopitiam
Chong Kok Kopitiam
• Since 1940.• Originated from 5 of Hainan people.• Located in front of Klang KTM Trains Station.• In 1940, first floor : western restaurant;
second floor : motel. • Currently only ground floor running kopitiam
business.
“My grandfather is the key founder of the business, we are the third generation that carry on the business. The hotel service was provided in those early years, but the business was changed to coffee shop since it is taken over by the third generation. Currently the business is managed by me and my sister.”
Chong Kok Kopitiam
Chong Kok KopitiamThe most authentic meal
Original Hainan coffee
Baked charcoal toast with kaya.Kampong style nasi lemak
Jonker 88 Cafe
Jonker 88 Cafe
• Since 1997• Museum café• Subsidiary of Jia Seng Art Gallery which was incorporated in year of 1986 in Melaka, Jonker Street ( Jalan Hang Jebat ).
“I started the museum business in 1986. Our shop provided only souvenir services for tourists.
I had renovated my shop with a lot of museum pieces, antiques and memorabilia displayed throughout the cafe. In 1997, my shop has started to provide food services which is two in one museum café.”
Jonker 88 Cafe
Jonker 88 Cafe
The most authentic meal
Durian Cendol Baba Laksa
Nyonya Laksa Rojak
Comparative Analysis of the Businesses’ Competitive Traits• Number of competitors.• Brief bios of each business’ top 3 competitors.• Strategies to compete with their competitors.• Obstacles faced by new businesses who wish
to enter the respective markets today.
Jonker 88They suggest that they do not have competitors because their foods are all original and no any other can imitate and copy their food style.
Chong Kok KopitiamEven though selling different kind of foods, the owner of Chong Kok Kopitiam still assumes that mamak stalls and a Bak Kut Teh restaurant around her shop are her business’s competitors. So there are total of 3 main competitors for her business.
Number of Competition
Brief bios of each business’ top 3 competitors.
Jonker 88-Chong Kok Kopitiam
1) Seng Huat Restaurant• well known as one of the restaurant which offers the best among the best Bak Kut Teh in Klang with 31 years of history.
2) Restoran De Salma
3) Restoran Bismillah
Strategies to compete with competitors.
Jonker 88• Good food quality.• Menu variation.• Friendly Service.
Chong Kok Kopitiam• Food variation.• Affordable price.• Prompt and friendly Service.
Obstacles faced by new businesses who wish to enter the
respective markets today.Jonker 88• Creativity. Creativity can come in the form of restaurant design, new dishes and drinks, presentation, and variations on service.
• Preservation of Local Food. Tourists intend to try the local food that they cannot have them in other places.
Chong Kok Kopitiam• Food Quality. Businesses that deliver normal services or food quality will not improve their popularity and network effects. They are encouraged to serve food with ‘signature’ flavours.
• Accessibility. Choose a highly visible location that has a suitable consumer base nearby.
Recommendation
Jonker 881) Always maintain the food quality.• On the first day, the food served was
delightful.• The taste deteriorated on the second day.• Fix the amount of sugar.
Jonker 882) Provide sufficient seats.• Long queue due to self-service concept.
( Customers have to pay and wait for their food at the stall. )
• Some of them have to share table while the others have to stand while eating.
• Thus it is recommended that the seats should be provided.
Chong Kok Kopitiam1) Concern the cleanliness of the restaurant.• Hygiene is the most important criteria of a
business that runs food service.• However, there are plenty of cigarettes butts
on the floor.• Ash tray should be prepared.
2) Renovate.• Coffee shop which has long history insist to
preserve the old architecture .• However, there some disgusting stains on the
wall which seem irremovable.• We suggest that the business should revamp
some part of the restaurant without disturbing the historical environment of the place.
Chong Kok Kopitiam
Competitive traits
Jonker 88 Chong Kok Kopitiam
1) Number of competitors.
0 1-3
2) Barrier to entry. Very strong. Strong.
3) Products. Differentiated products.-Cendol ( Baba Cendol, E.P.C. Cendol, Durian Cendol, etc. )
-Laksa (Nonya Laksa, Baba Laksa, Laksa Kahwin, Baba Sea-food Laksa etc. )
Differentiated products.- Bun ( plain, wholemale or wheat)- Bread ( with kaya or butter )
Standardized products.- Hainanese coffee.
Competitive Traits Jonker 88 Chong Kok Kopitiam
4) Pricing power Strong. Power maker. Weaker. Power taker.
5) Other characteristics
- No close substitute product.- Never advertise.
- Have close substitute product.- There is mutual dependence with other restaurants nearby.- Never advertise.
6) Verdict Monopoly Oligopoly
THE END.TAYLOR’S UNIVERSITY
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
RESEARCH ASSIGNMENT