PERCEPTION AND OPTICAL

ILLUSIONS

PERCEPTION

TO SEE ≠ TO PERCEIVE

Is the process of selecting and interpreting information received trough the senses to produce a meaning

PERCEPTION PROCESS

Stimuli: Sight

SoundTextureSmellTaste

GESTALT LAWS

It refers to theories of visual perception developed by German psychologists in the 1920s.

These theories describe how people tend to organize visual elements

Figure and Background

Proximity

Logotype

by

ru_ferret

Closure

Similarity

Logotype by vasvari

Perception Constants: size constancy

Perception Constants: shapeconstancy

Colour constancy

Ambiguous imagesA B

Are the squares A and B the same colour?

Are the squares A and B the same colour?

OPTICAL ILLUSIONS

Images that create a perception that in reality, does not match the true image.

Optical Illusions can use color, light and patterns to create images that can be misleading to our brains

SHAPE ILLUSIONS

KINETIC ILLUSIONS

IMPOSSIBLE SHAPES

OP ART

Victor Vasarely. Boo

The Op art movement was driven by artists who were interested in investigating perceptual effects.

Its years of greatest success was in the mid-1960s

http://www.educacionplastica.net/VisPer.htm

http://www.michaelbach.de/ot/

http://www.opticalillusion.net/

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Materials:

•Black marker or black cardboard

Activity

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