The video acts as a short film reflecting a powerful message of
fame and death of celebrity and its effect.
Throughout it portrays several examples of situations people go
through to be famous; pornography and murder being the main themes
to the video.
The music video as a whole is 8 minutes long and features the
true blood hunk as GaGas love interest.
It is narrative based, following the murder plot line of gaga
as a pop star followed by the paparazzi and heavily revolves around
the lyrics of the song.
3.
The video starts with several quick shots showing palm trees
and white flowers.A focus pull is used revealing a white mansion in
the background as birds can be heard settingcalm, seaside
scene.
Bubble comic-like writing flashes onto the screen reading A
serial pictures production. Throughout this sequence various names
flash onto the screen reflecting opening credits.
Various fades are used showing water fountains, and chandeliers
whilst piano keys can be heard in the background being played.
Various quick cuts are used showing a pile of money on the
floor imprinted with GaGas face. This could be a use of branding
Gaga as an artist, incorporating her alter ego within the
scene.
Close ups are used of gaga and her boyfriend seen lying on a
bed talking in Swedish; subtitles are imprinted on the screen again
much like in a movie.
Gaga is seen wearing black heavy eye shadow and over
exaggerated false eye lashes with a leather glove and Dior diamond
rings; high fashion is a predominant feature within the video and
highly associated with the artist choosing over exaggerated fashion
choices.
4.
They move to the balcony and start making out, but a hidden
photographer takes pictures of them.
Quick cutsare used using a point of view of a camera
photographing them on the balcony in ablack and white effect.
Close upsare then used of gaga and the love interest sharing
dialogue.
Gaga realizes that her boyfriend has set the paparazzi to
photograph her and tries to stop him;a low angleis used as he
pushes gaga off the balcony.
As Gaga is seen falling aheartbeat soundplays ina slow
motioneffect against a hypnotic background giving the impression of
falling.
Paparazzi shots can be heard beforefadinginto a shot of gaga
lying on the ground surrounded by the paparazzi.
A spiraleffect is used as newspaper headlines readinggaga hits
rock bottom flashes onto the screen.
And a Point of view shotshowing gaga looking up at the
photographers around her.
5.
A mid-shotis used as Gaga is shown getting out of a limousine,
being carried by male dancers in suits to a wheelchair on a purple
carpet.
The music now starts as the males dance around her.Cutawaysof
different clothing are used revealing her hair tied into a beret
style.
Quick cutsintroduce a new scene; gaga now in a gold metallic
bodysuit and helmet as girls in maid outfits appear from either
side dancing around her to the music.
Two scenes are shownquickly cuttingbetween each other in a
series of shots.
One showing gaga dancing and another of various dead models
situated in different locations.
Severalextreme clos e-ups are used of each model focusing
facial features showing extravagant eye makeup and outfit. At one
point the camera uses a low angle shot of a model hanging from the
ceiling.
This choice ofnarrativeand imagery reflects GaGa's extremity
and attempt of steering away from therepresentationof pop videos;
based around dance routines
and innocence.
6.
Next Gaga is shown with mid-shots sat on a golden couch where
she makes out with a trio of rockers dressed in edgy clothing;
trilby hats, waistcoats, ripped jeans, beads and white shirts with
tattoos.
Gaga is seen in heavy black eye makeup and a black leather
outfit doing various dramatic hand gestures with frequent close ups
ofsexual facial expressions.
This scene overall is quite sexual as gaga licks one of the
trios hands and is seen kissing them often. This represents the
artist as having a sexual image.
Gaga is represented within the video as dark and unique,
choosing to present various alter egos within her videos following
different narratives presenting her as a versatile artist.
7.
The chorus starts again with Gaga now wearing a white body suit
and a black skirt on her right leg.
The scene is now revolving around a Dance routine, using
several cutaways of dancers feet in extravagant shoes with frills;
again highlighting the high fashion as a key element of the video
and artist.
The video continues through the song, with Gaga wearing a dress
made up of film strips and a headdress.
Quick cuts of gaga an in extravagant head piece are used,
miming to the song and stood against a dark wood wall reflecting an
edginess to the scene.
Flashing red lights are seen as the camera uses quick cuts to
extreme close-up of GaGa's eyes and mouth and images of a model ona
bed and two dogs are seen; creating this effective fast-pace
between two scenes matching the speed of the music and impression
of a camera flash.
The scene then cuts to Gaga and her eye-patch wearing boyfriend
reading magazines on a sofa in a tea room.
8.
Gaga is now wearing a yellow jumpsuit with circular glasses and
shoulder pads.
An extreme close up is used showing GaGa's Charlie Chaplin like
lips as she pulls a small smile, suggesting something sinister
about to happen within the narrative.
Cutaways are used of gaga picking up ice cubes as shes seen
putting powder in the glass from her ring.
A wide shot is used as we see GaGa's love interest poisoned to
death as he drinks the drink given by gaga.
An asynchronous phone conversation with gaga and 911 is heard
with gaga claiming, I just killed my boyfriend before hanging
up.
As the telephone calls ends, we hear the phone beep as the
scene cuts to a low angle up at the mansion roof and clouds quickly
going by seen getting darker representing the previous dark
events.
9.
Sirens are heard asynchronously as characters fade away and
into the crime scene.
A mid shot is used showing an inspector with green skulls
imposed onto glasses connoting death and darkness. A wide shot is
used showing GaGa's love interest wheeled away.
The music now resumes and a purple star is imposed on the
screen fading into a new scene.
The police come and arrests Gaga who is now wearing a tall
corkscrew wig coming out of door in handcuffs.
Images flash by, with newspaper headlines spiralling onto the
screen proclaiming GaGa's innocence.
10.
The video ends with Gaga seen sexually posing for a mug shot in
a metallic bodice.
The camera cuts from shots of gaga posing to a light bulb
flashing.
The music has now ended with loud dramatic sounds heard,
exaggerating the feel of gaga being locked away as the camera zooms
in closer to gaga as the scene goes on.
The scene is now in black and white, with purple eye makeup
posing as tears coming from GaGa's eyes and purple nail
varnish.
The camera then uses a spiral effect once again as the scene
fades out to reveal the end. This concludes the end of the
narrative and video, reflecting again this movie like feel.
11.
GaGa's videos each present a different image and play with new
extremities.
Each video is different and tells a different tale much like
the different meanings behind each song.
GaGa's recent videos appear more flamboyant and outrageous than
the first, reflecting the growth and change of style in the
artist.
