Who  Am  I?

Who  Am  I?

Websites  for  Photographers

• All  geared  for  photographers  

• Flash  site  landing  page  

• Website  

• Blogsite  

• Client  Proofing

So  Many  Op9ons…

WordPress  can  do  it  all!  

What  is  WordPress?

WordPress  is  a  free  and  open  source  blogging  tool  and  a  content  management  system  (CMS)  based  on  PHP  and  MySQL,  which  runs  on  a  

web  hosHng  service.  Features  include  a  plug-­‐in  architecture  and  a  template  system.  WordPress  is  used  by  more  than  18.9%  of  the  top  10  million  websites  as  of  August  2013.  WordPress  is  the  most  popular  

blogging  system  in  use  on  the  Web,  at  more  than  60  million  websites.  -­‐  hTp://en.wikipedia.org/wiki/Wordpress

wordpress.org  vs  wordpress.com

wordpress.org  vs  wordpress.com  

Free  &  Available  to  anyone  

WordPress.org

Run  by  parent  company  AutomaZc

WordPress.com

Almost  22%  of  the  web  run  on  WordPress

But  I  don’t  want  my  site  to  look  like  a  blog

That  means  almost  1  in  5  websites  are  built  on  WordPress

But  I  don’t  want  my  site  to  look  like  a  blog

jason-­‐gina.com  

ShootDotEdit.com  

meredithvieirashow.com  

Install  WordPress.org  on  your  hosHng  plan  of  choice

How  it  Works

Templates  or  Themes

Pages  vs.  Posts

Using  WordPress  as  your  website

Add in outside links to menu for cohesive web presence

great for client proofing sites such as zenfolio, smugmug, pixieset..

Menus

Pro  Photo  MenusAdd in outside links to menu for cohesive web presence

WordPress  Structure

Theme  Op9ons

Theme  Op9ons

• Things  to  consider  

• responsive  -­‐  mobile  friendly  

• Be  aware  of  “free”  themes  

• they  can  hide  malicious  code  

• Who  can  customize  it  

• Can  you?  or  do  you  need  to  know  CSS?

Theme  Op9ons

• Wordpress  will  stay  on  top  of  current  trends  and  adapt  -­‐  think  flash  

• By  changing  themes,  you  can  get  a  new  site  without  having  to  worry  about  rewriHng  the  content  you’ve  already  created

Things  to  Consider

Plugins

• SEO  -­‐  Yoast  -­‐  wordpress.org/plugins/wordpress-­‐seo  

• Backup  -­‐  Vaultpress  -­‐  vaultpress.com  

• Akismet  Spam  PrevenHon  -­‐  akismet.com  

• Social  Media  Sharing  -­‐  Publicize  -­‐  jetpack.me  

• Caching  -­‐  wordpress.org/plugins/w3-­‐total-­‐cache

Plugins

Blogging

Blogging  regularly  &  consistently  is  the  most  important  element  in  a  comprehensive  SEO  plan

• Choose  a  Hme  interval  to  post  -­‐    once  a  week,  once  every  other  week,  or  once  a  month  

• Post  on  the  same  DAY  &  TIME  at  every  interval  

• SCHEDULE  your  posts  in  advance!

Blogging  Best  Prac9ces

Schedule  Post

http://blogforphotogs.com/wordpress-tutorial-schedule-posts-advance/

Schedule  Social  Media  Posts

http://blog.kissmetrics.com/double-your-social-media-traffic/

Buffer - separate social media scheduling program

CoSchedule - social media scheduling program living in

your WordPress website

hTp://blogforphotogs.com/

Ques9ons?