I WILL WAIT MUMFORD AND SONS ANNOTATION

Who are Mumford and Sons?• Mumford & Sons are an English rock band from London that formed in 2007.• Their music tends top be of a pop folk style as they use their instruments in all their music.• In August 2009, Mumford & Sons signed a licensing deal to Island Records in the UK, to Dew

Process in Australia and New Zealand, to Glassnote Records in North America and Cooperative Music in the rest of the world, and through its own label Gentlemen of the Road.

Theory based analysis • There aren’t really any visual links between the lyrics and the music video as its very much

performance based. This is because they perform all their music videos by playing live so they can include their audience to create a better audience view of the music.

• Also there isn’t really much links between the music and the visuals because they are a performance based band that uses their music videos as a live performance. One clear link that you can see between the music and visuals is that you can see them playing their instruments as well as hearing them through the music.

From this you can see they play their

instruments while having a back track of music as well to

create a good effect for their audience.

Genre Characteristics • Genre characteristics- folk music is focused on acoustic instruments and meaningful,

thoughtful lyrics that reflect changes in life. This is shown in Mumford and Sons ‘I will wait’, as they are all playing their acoustic instruments and the song they are singing is very meaningful as it is about a relationship. This links in with a lot of Ed Sheeran’s videos as they are meaningful songs about life and relationships, a good example of this could be ‘The A team’.

• Mumford and Sons songs are all performance based, whereas Ed Sheeran’s songs are mainly narrative based.

Types Of Clothing • The clothing they are wearing is very rustic, which shows that they

are a very traditional looking band and the way they are using their instruments in their music video, portrays the fact that they are musicians. Similarly Ed Sheeran’s outfits are very casual and everyday clothing supposed to looking very costume like for example Lady Gaga.