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Photoshop demonstration for Members of Congress showing how models are radically manipulated to look "picture perfect." Graphic designers use programs like Photoshop to drastically alter models bodies to fit the fashion industry’s ideal beauty standards. In the eyes of the fashion industry even professional models are never thin enough or “perfect” looking. Most of the ads that you see in the US don’t actually reflect what these real models look like in real life. Here's a couple of examples that our web agency Rad Campaign mocked up in Photoshop when Allyson Kapin, co-founder of Rad Campaign testified during a Congressional Briefing.
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Before and After Photoshop
TransformationsPresented by:
Allyson Kapin, Co-Founder of Rad Campaignwww.RadCampaign.com
Take A Good Look At This Woman
You Won’t Believe What Happened Next!
• Liquify ( to decrease size of arms, legs, waist, breasts)
• Burn Tool ( to create shadows, create definition on leg muscles)
• Clone Stamp Tool ( to duplicate swimsuit, trim belly marks)
• Surface Blur ( to make face / body skin smooth)
• Feather effect ( to have a glow around edges when duplicating / increasing / decreasing parts of the body - chest, breasts, chin, legs)
• Vibrance (to add color to her mouth and to highlight it)
• Brightness / contrast - ( to add hair thickness and skin luminosity)
• Eraser ( to clean up edges on several parts of the body - breast, hair, chin, eyes, waist, swimsuit, arms, etc.)
A Few of the Tools We Used in Photoshop to Transform Model
Now Take A Good Look At This Man
In Just A Few Hours We Made Him Look Like…
• Liquify ( to increase and define muscles)• Burn Tool ( to create shadows, and definition
on abdominal muscles)• Clone Stamp Tool ( to remove chest / face hair,
body marks, smooth skin, and manipulate eyes color)
• Surface Blur ( to make skin / forehead smooth, remove some water drops)
• Feather effect ( to create a glow around edges when duplicating / increasing / decreasing parts of the body - chest, nose, abs)
• Vibrance ( to add color to the mouth and highlight it)
• Brightness / contrast - ( to change hair thickness and skin luminosity)
• Eraser ( to clean up edges on several parts of body - abs, hair, nose, eyes, muscles, etc.)
A Few of the Tools We Used in Photoshop to Transform Model
Thank You!
Email:[email protected]
Twitter:@womenwhotech @radcampaign
*This presentation was created for the Congressional Briefing on "Photoshopping, Weight Stigma and Eating Disorders: What They Have in Common and Why They Matter.” Rad Campaign does not use or endorse the Photoshop techniques to manipulate models demonstrated in this presentation.
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