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DesignThinking,TimBrown•“Coasting”cameupandaimtomakeridingamoresimple,straightforwardandfunactivity.
Design,BusinessandInnovation Yiduo Qian
DesignThinking,TimBrown• Theteamdevelopsthemore“in-storedretailingstrategies”andtakemorecareofconsumers
Design,BusinessandInnovation Yiduo Qian
DesignThinking,TimBrown• Besidesthestrategiesinstores,therearemorethingsoutofstoresthattheteamdidforconsumers.
Design,BusinessandInnovation Yiduo Qian
DesignThinking,CriticalQuestion1• Is“Coasting”reallyagoodwaytodriveabike?
• ChrisChambersDSAADIOwner/Proprietor|ChrisChambersSchoolofMotoring
Design,BusinessandInnovation Yiduo Qian
DesignThinking,CriticalQuestion2•Whyyoushouldapplydesignthinkingtoyourlife?
• Co.design website
Design,BusinessandInnovation Yiduo Qian
GoingDeeper,SeeingFurtherJaneFultonSuri
• Ethnographybecomesamoreimportanttermforpeopletogetdeeperinsights
Design,Business&Innovation YiduoQian(Diana)
GoingDeeper,SeeingFurtherJaneFultonSuri
• 10Waysthatgoingdeeperandhavemorevaluableinsights
• Linearconnectionbetweenobservationandimpacteg:ATM&mirror
• Zoomingouttohavealargerandcompleteviewofcontext
• Standingonothers’anglesandoverlappingpeople’sviews
Design,Business&Innovation YiduoQian(Diana)
GoingDeeper,SeeingFurtherJaneFultonSuri
• Consideringextremepeopleandsimilarcases
• Understandingthecultureforcethatmightinfluenceindividuals
• Mixingmultiplesourcestohaveanuancedunderstanding
Design,Business&Innovation YiduoQian(Diana)
GoingDeeper,SeeingFurtherJaneFultonSuri
• Maketheprocessavailabletopeer
• Openuptheprocesstothepublic• Takealookonourown• Widenthebusinessrangeor“target”
Design,Business&Innovation YiduoQian(Diana)
GoingDeeper,SeeingFurtherJaneFultonSuri
• Theseeffortsshouldgodeeperandfurtherandbecomeimportantinbusiness
field
Design,Business&Innovation YiduoQian(Diana)
EthnographicResearchObservations,BrooklynBridgePark
Design,BusinessandInnovation Yiduo Qian(Diana)
Likeposeandmystiquebutshywhileposing
Design,BusinessandInnovation Yiduo Qian(Diana)
EthnographicResearchObservations,BrooklynBridgePark
Tallenoughtocatchthebasketrywithoutmuchleapandwanttodunklikeabasketballplayer
Design,BusinessandInnovation Yiduo Qian(Diana)
EthnographicResearchObservations,BrooklynBridgePark
Playtimewhenwedoneshootingphotos
Design,BusinessandInnovation Yiduo Qian(Diana)
EthnographicResearchObservations,BrooklynBridgeParkTryingtohaveatypicalJUMPshootingandcomparetheheighttheyjumpaftershootingphotos
Design,BusinessandInnovation Yiduo Qian(Diana)
EthnographicResearchObservations,BrooklynBridgeParkFindouttheyallwearblackshirt,wanttoposelikepreludeofafight
EthnographicResearchObservations,BrooklynBridgePark
• Thepictureislackofauthenticity
• Thelightofthepictureneedstobeimproved
• Thephotodonotneedtoaddedfilters
Design,BusinessandInnovation Yiduo Qian(Diana)
• Stricttotheplaceweshootphotos
• Boyspreferdarkshirts
• liketreasonstylephotos
• Insomepoints,boyslikeposingandtakingphotsmorethangirls
• Beautifulviewscaninspirepeopletakingphotosandposedifferently
Design,BusinessandInnovation Yiduo Qian(Diana)
EthnographicResearchFindings
Interviewing Humans•Prepare for the interview
- brief description and goal-have a expect response-Small talk-questions
Design, Business and innovation Yiduo Qian (Diana)
Interviewing Humans• Structure of the interview– introduction (warm up)– Body (doing deeper ; open-ended Q)– Conclusion
Design, Business and innovation Yiduo Qian (Diana)
Interviewing Humans• Host the interview– Breathe– Focus on the interview– Attention vague answers– Not information about yourself
Design, Business and innovation Yiduo Qian (Diana)
Interviewing Humans• Before interview– Make a checklist– List questions
Design, Business and innovation Yiduo Qian (Diana)
Interviewing Humans• Post-production the data – Find themes – Specific language– Point out problems
Design, Business and innovation Yiduo Qian (Diana)
3
Design,BusinessandInnovation Yiduo Qian
InterviewGuide OpenQuestions• How’syourclassgoing
(cancelled)feeling?• Whichclass?Why?• Whatyoudoduring the
sparetime?(directing)
Thegodeep• Whyyouwanttodo?• Whoinspireyou?• What’syouroppinon of…(someone
related)?
InterviewFindings
• Hanslikesplayingbasketballandguitarduringhissparetime.
• Hanswantstobeadirectorinthefutureduetohishighschoolexperience.
Design,BusinessandInnovation Yiduo Qian
InterviewFindings• Thewarmingpartoftheinterviewshouldbeimproved
• Questionsarenotsmoothlyconnected
• Littlenervousduringtheinterview(bothmeandHans)
• Manyblankspacesbetweenquestionsandresponsesalthoughbeenedited
Design,BusinessandInnovation Yiduo Qian
DeskResearch,BusinessSites“Formillennials,adulthoodnowdefinedbyfinancialfreedom”
• Millennialsarenolongermeansadultsstartingafamilybutratherhavingajobandstopaskingmoneyfromparents.
• Millennialsarelackofgoodmoneyhabitanddonotgeu itfromattendingcollege
• Collegestudentsgraduatewithstudentdebtinordertogetmoneyfromparents
http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L
Design,BusinessandInnovation Yiduo Qian
DeskResearch,BusinessSites“EBayMakesBidforYoungerShoppersWithRevampedImage”
• EBayistryingtoredefineitselftoattractnew,youngerconsumerswhoshoponphonesanddon’tspendtimetogothroughmanysubjects.
• EBaycompeteswithAmazonsandcooperatewithTargetandWal-Mart
• Thesiteaddspersonalizedrecommendationbasedonthepreviouspurchases
http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406
Design,BusinessandInnovation Yiduo Qian
DeskResearch,BusinessSites“LookWho’sDrivingtheU.S.HousingMarket”
• First-timerhomebuyershavealargeshareofhomepurchases,andtheirmedianagehashoveredaround33.
• TheMillennialsskiptheoldfashionthatstartwithasmallhouse,theybuytheirfirsthomeaslargeandasexpensiveastheoldgenerationofhomebuyers
http://www.bloomberg.com/news/articles/2016-10-19/look-who-s-driving-the-u-s-housing-market
Design,BusinessandInnovation Yiduo Qian
DeskResearch,BusinessSites“YoungAdultsCanDoWithoutDemocracy”
• Don’thavefaithbecausethedemocracysystemisn’tgoodenoughfortheFacebookgeneration
• PhilippinePresidentRodrigoDuterte announcedthatPhilippineisseparatefromU.S
• Personalinvestorsaren’tinvestmoneyintoIndiaanymore
https://www.bloomberg.com/view/articles/2016-10-24/young-adults-can-do-without-democracy
Design,BusinessandInnovation Yiduo Qian
DeskResearch,BusinessSites
“MillennialMediapricesathighendofrange”
• Placeanleadingroleintheareaofmobileadvertising
• AnalystsarelookingforwardsstrongdemandforMillennialMedia
http://www.reuters.com/article/us-millennial-ipo-idUSBRE82R1HK20120328
Design,BusinessandInnovation Yiduo Qian
Peer to Peer Documentation Findings• Beautiful scenery makes people want to take
photos and selfies
• Boys take more care of girls than girls do of boys during the trip
• Some behaviors can influence others to do the same thing, like catching crabs
• Boys like stay together with each other as a group, so do girls
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo
• “Design thinking is a mindset.”
• Human-based
• Need multi-perspective
• Always thinking about the good side
• Need experiments to learn from
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo• To apply design thinking• Discovery • Explanation • brainstorming• Testing ideas• improving
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, IdeoPre-work1. Define the design challenge• Define problems• Specific the problems• Simplify the problems, but not too narrow• Define the goals• Define the limitations• An outline of the design
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo2. outline the project• Finish programming in a day• Split into a week-project • Spread it in months
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo3. Preparation• Working group• A place set as a reminder of the work• Materials
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, IdeoStart the program1. Discovery • Clarify the challenge• Exchange understanding• Identify audience• refine the plan
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo• Get ready to research• Identify sources• Interview • List questions• Assign fieldwork
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo• Get inspiration• Do observations• Analyze the findings• Interview experts• Interview audience or consumers• Interview individuals• Ask for self-experience, group and peer-to-peer
observations
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo2. Inspiration (change in notes)• Share what you get originally and from
research• Personal details• Event details• Motivations• Hinders
Design, Business and innovation Yiduo Qian (Diana)
Design Thinking for Educators, Ideo• Get findings• find the topic and have the statements• Analyze findings• Get deeper in the discoveries• Get information from others in the group• Define findings
Design, Business and innovation Yiduo Qian (Diana)
ProductIdea,Assign7• Usingmulti-sensorytechnologytocreateanexperienceemployingsmell,sightandtouchinordertofacilitateworkanddown-timelikeopportunitiesforthoseunabletoreadilytravel.
• Theresultingexperienceincludesthesensationofbeinginasituationwhichincludesthepossibilitytoweathereffects,visualdramaandsoundseffect.
• Usersmayincludethosewithdisability,thefinanciallyindigentandthosesimplyinahurry.
Design,BusinessandInnovation YiduoQian(Diana)
InfographicElements• Disabledpeopleandfinancialdifficultypeople• 4-Droom• Sensesincludesounds,weather,airflow,visionandsmell• Donotneedplaneticket• Time-savingandmoney-saving• Experience
Design,BusinessandInnovation YiduoQian(Diana)
4D ROOM
DISABLED POOR
WEATHER
SOUND
AIRFLOW
VISION
SMELL
VIVIDSCENERY
TIME-SAVING
MONEY-SAVING
TIME-CONFLICT
Executive Business Summary and Information GraphicVisualization for a Proposed Business based on Original ResearchFA14 First Year Connection CourseBusiness, Design and InnovationYiduo Qian (Diana)Professor Klinkowstein
4D ROOM
DISABLED POOR
WEATHER
SOUND
AIRFLOW
VISION
SMELL
VIVIDSCENERY
TIME-SAVING
MONEY-SAVING
TIME-CONFLICT
Ethnographic Research
Using multi-sensory technology to create an experience employing smell, sight and
touch in order to facilitate work and down-time like opportunities for those unable to
readily travel.
The resulting experience includes the sensation of being in a situation which has
the possibility to generate weather effects, visual drama and sounds effects.
Users may involve people with disability, the financially indigent and those simply in a hurry.
Interview with Extreme User
Peer to Peer Research
Desk Research
People tend to pose dfferently
in different environments and
situations.
“After the drama with the script
I wrote and the main character I
played, I am excited and want to
be a director.”
Good scenery can put people
in a good mood and people are
more willing to take photos to
record the views when they are
in the good mood.
College students graduate with
student debt in order to get
money from parents.
reuters.com Oct 10, 2016