Media Transition Work

By Ryan Pike

Bauer Magazine

• Who are the company?

• Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio extends to include print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.

Bauer Magazine

• What is their Company History?• Bauer Verlagsgruppe has been managed by five generations of the Bauer family.

Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of EmapConsumer Media and Emap Radio in 2008.

• The group acquired Australian magazine publisher, ACP Magazines from private equity firm, CVC in 2012. This increased the company’s turnover to more than €2 billion.

• In November 2010 Heinz Heinrich's daughter Yvonne assumed the management of the Bauer Media Group after joining the family business in 2005.

• In the UK there are two divisions of the Bauer Media Group. The original UK business trades as H Bauer Publishing under CEO David Goodchild. Its sister company is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan. David Goodchild is also CEO of Bauer's Australasian businesses.

Bauer Magazine

• What Publications do they manage?

• H Bauer is a publishing brand that include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide. This is as well as a number of puzzle magazines.

• In 1987 Bella was H Bauer's first venture into publishing in the UK. In 1990, H Bauer launched a weekly women's magazine named Take a Break. H Bauer also has a sister title, that's life! that launched in 1995. The H Bauer Publishing brands also include puzzle magazines that carry the Take a Break name.

Bauer Magazine

In these two magazines covers by bauer the target audiences differ as we see the magazine to the left have a rock target audience and the cover on the right take a more pop audience. We can tell this from the artists on the front of each magazine.

Future Magazine

• Who are the company?

• The company was founded as Future Publishing in Somerton, Somerset in 1985 by Chris Anderson with the sole magazine Amstrad Action. An early innovation was the inclusion of free software on magazine covers, the first company to do so.

Future Magazine

• What is the companies history?• Anderson sold Future to Pearson PLC for £52.7m in 1994,

but bought it back in 1998, with Future chief executive Greg Ingham and Apax Venture Partners, for £142m. In 2001 Anderson left Future. In 2007 the State of Texas filed a lawsuit against Future plc for violating the Children's Online Privacy Protection Act The lawsuit alleges that the Future plc owned website GamesRadar "failed to include necessary disclosures and obtain parental consent before collecting personal information from children." The owner of the other websited settled in March 2008, though the final disposition against Future plc is not public record.

Future Magazine

What publications do they manage?

They do magazines in games, technology, film, photos and sport.

Future Magazine

These 2 magazines show different target audience because in one of the magazines you can see the man in his gaming headset. Whereas, in the second magazine it is about the TV and is appealing to the people who like watching tv.