Introspection Museum Exhibition

GRAPHIC DESIGN STUDIO 1DESIGN METHODOLOGY PROCESS BOOKANDREW WAGENHALS

INTRODUCTIONOVERVIEW DISCOVERY DESIGN Attribute List Mind Map Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS

Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 02

TABLE OF CONTENTS



GOALS AND OBJECTIVES

The course objective for Studio I is to better understand how to employ design methodology in research, ideation,and implementation of multi-faceted design solutions. The designer will experience all stages of topic formulation and utilize knowledge of formal elements and basic principles through generating creative solutions pertaining to typography, imagery, layout composition, format and media, and general visual communication.

ASSIGNMENT

The assignment for Studio I is to visualize a museum exhibition. Generated topic may cover art-ists, designers, contemporary figures, historic figures, social issues, objects, or other relevant topics. The designer will use their understanding of the topic to convey meaning across multiple media. Such media includes an identity program, environmental graphics, narrative literature, and packaging.



OVERVIEW

INTRODUCTIONOVERVIEW

DISCOVERY DESIGN Attribute List Mind Map Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


RESEARCH

Humanity’s understanding of our place in the universe has been subject of contemplation since long before we propelled into orbit on April 12, 1961. Although our primary focus had been to reach the moon, we didn’t completely understand the real mission until we looked back. Hanging delicately in the great void of space was the small planet that held everything we had ever known, loved, or dreamed. As the expanses of the universe extended infinitely in all directions, humanity jolted into a new means of thought.

This phenomenon experienced by astronauts and cosmonauts who have entered orbit is a sudden realization of global consciousness; an humbling perspective that gives clarity to the fact we live on a breathing planet that belongs to all life. This shift in perspective is sparked by the ability to view our planet holistically and reflect on what it means to be a planetary society.

A planetary perspective allows for one to understand the interconnection shared between all life and places a new importance on humanity’s ability to come together to create a sustainable future. To see the wonder of our planet as a whole is a life-altering experience and is the driving force behind commercial spaceflight.


DISCOVERY DESIGN Attribute List Mind Map Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


INTRODUCTIONOVERVIEW DISCOVERY

DESIGN Attribute List

Mind Map Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


ProfoundShockingAwareTranscendConsciousFragilityShiftInterconnectionHolisticConcernHealthySustainabilityMindfulnessInnovativeInsignificantModernRecognitionReflectiveDaringInspiring

AweIrreplaceableMotivatingNaturalValidatingCognitiveCalmingCompassionateUndreamedMysteryAlienationPlanetaryUnifiedCosmicFaithfulStimulatingHumblingUnderstandingAcceptingAnalytic

RelativeIntenseInformedReceptiveImportantContemporaryEye-openingBeautifulStunningBafflingSerenity Progressive

INTRODUCTIONOVERVIEW DISCOVERY

DESIGN Attribute List

Mind Map Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS



DISCOVERY DESIGN Attribute List Mind Map

Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS




HUMBLINGREFLECTIVECONSCIOUSPROGRESSIVESHIFT

INTRODUCTIONOVERVIEW DISCOVERY DESIGN Attribute List Mind Map Mood Board DEVELOPMENT

DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


TITLE:

INTROSPECTION

SUBTITLE:

A GLOBAL PERSPECTIVE



PROJECT 1: IDENTITY


DISCOVERY DESIGN

Attribute List Mind Map



Typographic Treatment Inspiration


DISCOVERY DESIGN




Graphic Element Inspiration


DISCOVERY DESIGN




Graphic Element Inspiration


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY

DISCOVERYDESIGN

DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Logotype - Sketches


DISCOVERY DESIGN



DISCOVERY DESIGN



Logotype - Typeface Exploration - Title


DISCOVERY DESIGN



DISCOVERY DESIGN



Logotype - Typeface Exploration - Subtitle


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPDEPLOY

Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Logotype - Final

While developing the logotype for Introspection, I wanted to convey the process of self-reflection that dictates the Overview Effect. I also referenced my key attribute words to ensure the logotype directly correlated with the goals for the exhibition.

The exhibition is titled Introspection as introspection is the process of self-reflection and ability to analyze within from afar. This directly related to the Overview Effect as astronauts are able to look back upon Earth and see into the heart of our planet from a holistic perspective unattainable on Earth’s surface. Because the process of introspection relates to general self-reflection, I chose the subtitle of “A Global Perspective” to direct the title less from direct reflection of the self, but instead reflection of planetary society.

I chose the bold sans serif typeface, DIN (both condensed and alternate), against a thinner sans serif typeface, Avenir Next, as I wanted to convey the exhibit in a direct and understandable manner. To contribute tot his goal, the title is all capitals for legibility.

For the title of Introspection, I chose to separate the word to emphasize the cognitive shift that occurs in the process. “Into” lays in the background in DIN Alternate Bold serving as a strong base, while “spection” is overlapped in the foreground with a thin outline of DIN Condensed Bold. “Intro” has tight tracking as it serves as the representation of prior self-awareness and the root of thought where as “spection” has more open tracking representing the process of allowing new insights to enter the mind and change the previous thought process.

Due to the visual complexity of the title, I wanted the subtitle to serve as an element of cohesion and convey further information without creating a distraction. I chose Avenir Next Medium because the sans serif typeface shared some of the same visual elements as DIN, but it was slightly more geometric allowing the eye to move to it for access to it’s additional information for the exhibition.


DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP

DEPLOY Logotype

Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


TITLE:

DIN CondensedA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

DIN AlternateA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

SUBTITLE:

Avenir Next MediumA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )


DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP

DEPLOY Logotype

FontsColor Palette

Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


C = 68Y = 58

M = 58K = 40

C = 56Y = 46

M = 46K = 11

C = 18Y = 16

M = 14K = 0

C = 53Y = 34

M = 29K = 1


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPDEPLOY Logotype

Fonts Color Palette



Graphic Element - Typographic Treatment


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPDEPLOY

Logotype Fonts Color Palette



Graphic Element - Texture

To better convey the meaning of Introspection, I experimented with different means of portrayal (both realistic and abstract). In my exploration, I found abstraction to be the best means of conveying the Overview Effect in a progressive manner. My graphic element is a texture that can be understood as the void of space, but can be understood as not a photo.



PROJECT 2: ENVIRONMENT


DISCOVERY DESIGN




Wall Graphic Inspiration


DISCOVERY DESIGN




Poster Graphic Inspiration


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT

DISCOVERYDESIGN

DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Environmental Graphic - Exhibition Sketches


DISCOVERY DESIGN



DISCOVERYDESIGN



Environmental Graphic - Poster Sketches


DISCOVERY DESIGN



DISCOVERYDESIGN



Environmental Graphic - Exterior Poster Placement Sketches


DISCOVERY DESIGN



DISCOVERY DESIGN



Environmental Graphic - Introduction Wall - Comps


DISCOVERY DESIGN



DISCOVERY DESIGN



Environmental Graphic - Accent Wall - Comps


DISCOVERY DESIGN



DISCOVERY DESIGN



Environmental Graphic - Environmental Visual - Comps

INTROSPECTIONA Global Perspective01.06 - 03.14


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPMENTDEPLOY

PROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Environmental Graphic - Introduction Wall - 2D

In the fi nal execution of the introduction wall, I decided to employ my graphic element of a speckled texture to unify the piece and portray the vastness of space in a progressive manner. I also chose to utilize an underlying grid system to align my varied elements. My graphic elements also involve a blue dot to represent Earth, a grey dot to represent the Moon, and an outline of an astronaut to represent how humanity’s mission into space made us look within. The outline of the astronaut also ties into “spection” in my fi nal logotype. All aspects of the introductory wall are unifi ed through the textured graphic element as well as the use of outlines. The introductory paragraph is located on an adjacent wall as the introductory wall is meant to emphasize vastness and in order to do this I had to reduce visual clutter.


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPMENTDEPLOY



Environmental Graphic - Accent Wall - 2D

I wanted my exhibit to be progressive and convey the overview effect in a playful and engaging manner. My accent wall features outlines of astronauts relating directly to the graphic element on the introduction wall as well as visuals for the exhibition displayed outside of the museum. The repeat pattern created on the accent wall utilities both variety and unity in to engage the audience.


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPMENTDEPLOY



Environmental Graphic - Exterior Visual I - 2D

For my fi rst poster, I decided to tie the visual directly to the introduction wall of the exhibition emphasizing the vastness of space. To create a sense of variety, I incorporated the same graphic elements, but readjusted my logotype accordingly to be legible from afar. I also pulled from the accent wall’s repeat pattern of astronauts to engage viewers with a different graphic element than that exactly seen upon entering the exhibition.


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPMENTDEPLOY



Environmental Graphic - Exterior Visual II - 2D

For my second exterior visual, I wanted to utilize the repeat pattern from my accent wall and create an engaging building wrap. This visual covers two connecting surfaces. The left surface includes the exhibition information such as name, dates, and location, while the right surface creates an iconic repeat pattern to create interest in the audience.


DISCOVERY DESIGN



DISCOVERY DESIGN

DEVELOPMENTDEPLOY



Environmental Graphic - Introduction Graphic - 2D

To create a sense of unity, I wanted one single graphic that could be used to represent the exhibition. This visual directly links to the introduction wall and can be used at the Museum Entrance to give a subtle hint to the exhibition and also on cards. The enclosed circled around the astronaut brings emphasis to the overview effect as astronauts are themselves experiencing the perceptual shift once entering orbit.


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT

DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS




DISCOVERY DESIGN







DISCOVERY DESIGN







DISCOVERY DESIGN







DISCOVERY DESIGN





Environmental Graphic - Introduction Graphic Museum Entrance - 3D


DISCOVERY DESIGN





Environmental Graphic - Introduction Graphic Exhibition Card - 3D



PROJECT 3: NARRATIVE LITERATURE


DISCOVERY DESIGN




Narrative Literature - Structure Inspiration


DISCOVERY DESIGN




Narrative Literature - Design Inspiration


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY

DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Narrative Literature - Layout Sketches


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY

DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Narrative Literature - Structure Sketches


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN

DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Narrative Literature - Comps - 2D


DISCOVERY DESIGN



DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Narrative Literature - Comps - 2D


DISCOVERY DESIGN



DEVELOPMENTDEPLOY

PROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Narrative Literature - 2D

In the fi nal execution of the narrative literature, I chose to use a circle for my cover which was a major visual in the exhibition. The cover of this literature is made of wood to convey the concept in a warmer, more playful manner. The pages of the literature are meant to be opened individually and are folded so that they open from within. This experience gives the reader a sense that they are inspecting and uncovering information tying together with the exhibition theme of discovering new perspective.

Content of the literature include information on the exhibition, quotes from astronauts on their experience in space, and playful visuals to engage readers.


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT

DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS





PROJECT 4: PACKAGING


DISCOVERY DESIGN




Package Design - Structure Inspiration


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING

DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Package Design - Design Inspiration


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY

DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Package Design - Structure Sketches


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOY

PROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY

DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Package Design - Layout Sketches


DISCOVERY DESIGN



PROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING

DISCOVERY DESIGN

DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Package Design - Comps


DISCOVERY DESIGN




DISCOVERY DESIGN

DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS


Package Design - Comps


DISCOVERY DESIGN






Package Design - 2D

In the fi nal execution of the package design, I decided to continue the experience of the narrative literature where the interactions with the design conveys a sense of discovery and exploration. The package opens from the top and lifts off unveiling the Earth projector resting within. The bottom of the package included directions on how to use the Earth projector, a barcode, exhibition logotype, and museum information.

The exterior of the package is meant to convey a sense of emptiness identifi ed with vast space. The front brings focus to Earth as our home and the call for a planetary perspective. On the top, above where the Earth projector rests within, is the main exhibition graphic element.


DISCOVERY DESIGN






Package Design - 3D



PROJECTS 1 - 4: FINAL PROGRAM


DISCOVERY DESIGN




Logotype - Final


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1

PROJECT 2 PROJECT 3 PROJECT 4CITATIONPROCESS




DISCOVERY DESIGN







DISCOVERY DESIGN







DISCOVERY DESIGN







DISCOVERY DESIGN





Environmental Graphic - Introduction Graphic Exhibition Entrance - 3D


DISCOVERY DESIGN





Environmental Graphic - Exhibition Card - 3D


DISCOVERY DESIGN


Mood Board DEVELOPMENT DEPLOYPROJECT 1: IDENTITY DISCOVERY DESIGN DEVELOP DEPLOY Logotype Fonts Color Palette Graphic ElementsPROJECT 2: ENVIRONMENT DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 3: NARRATIVE DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 4: PACKAGING DISCOVERY DESIGN DEVELOPMENT DEPLOYPROJECT 1–4: FINAL PROGRAM PROJECT 1 PROJECT 2

PROJECT 3 PROJECT 4CITATIONPROCESS




DISCOVERY DESIGN





Package Design - 3D



BIBLIOGRAPHY

“A Psychological Transformation That Only Astronauts Experience.” Io9. N.p., n.d. Web. 20 Sept. 2015. http://io9.com/a-psychological-transformation-that-only-astronauts-exp-1655217228

“Designspiration — Design Inspiration.” Designspiration RSS. Web. 16 Nov. 2015. http://designspiration.net/

“How the First Photo of Planet Earth Changed Our Perspectives.” HIGH T3CH. N.p., n.d. Web. 21 Sept. 2015. http://hight3ch.com/how-the-first-photo-of-planet-earth-changed-our-perspectives/

Lupton, Ellen. Graphic Design Thinking: Beyond Brainstorming. New York: Princeton Architectural, 2011. Print.

“Niice.” A Beautifully Simple Tool to Create Moodboards. Niice. Web. 16 Nov. 2015. https://niice.co/

“Overview:” The Perspective-Altering Effect of Seeing Earth from Space.” Universe Today. N.p., 07 Dec. 2012. Web. 24 Sept. 2015. http://www.universetoday.com/98865/overview-the-perspective-altering-effect-of-seeing-earth-from-space/

“Package Design | Packaging, Branding and Design News for the Flexible, Plastic, and Corrugated Packaging Industry.” Web. 2 Nov. 2015. http://www.thedieline.com/

“What Are You Working On? Dribbble Is Show and Tell for Designers. Learn More Sign up.” Dribbble. Web. 16 Nov. 2015. https://dribbble.com/


DISCOVERY DESIGN




Environmental Graphic - Introduction Wall


DISCOVERY DESIGN




Package Design - Comps - 2D

Art & Photos

Introspection Museum Exhibition