Influential Figures Kristy Lai

My magazine genre… My magazine surrounds the

genre R&B and pop R&B stands for Rhythm and blues The genre is fairly mainstream,

loved by mainly teenagers and young adults

Musicians

Why influential? Katy Perry song- peacock is about

gay pride and individuality makes people more accepting towards the LGBT community

Miley Cyrus Influencing how young girls act (Winship’s notion of complicity)

Why influential (cont.) Pharrell Williams- Happy suggests

human spirit/human equality/feminism (Gauntlett’s empowered female)

Introducing- New World Artists

As my primary audience has an income bracket of B-C2, I would have to add elements which will attract my audience.

To do so, I would be introducing to my audience to new world artists that are not as well known in UK.

This reflects the classic design of my front cover

World Artist (1)- Taeyang Taeyang is a South Korean male artist who is a

part of the nation’s most popular band- Big Bang His soothing vocals and charming smile attracts

fans from all around the world. Although his songs are not self composed, he

often takes parts in his album production His songs usually surround the style of R&B,

Pop, etc. I personally would recommend him to my peers

as his voice is indeed one of the most spectacular and wonderful voices out there.

World Artist- Jayesslee Sonia And Janice Lee are Youtube biggest sensation.

Their clear and crisp vocals and beautiful looks stole the hearts of millions of people.

The twins produce and create their own music, which encourages people to not give up and move on.

With the use of their guitar, they create tunes which leave a great impression.

They were offered a lot of enterainment related offers and chances to be singers, but the twins were happy with what they have and are happy that they can do what everything they want

Why influential towards me/audience?

R&B considered as mainstream audience is passive (Culmination/Hypodermic syringe)

Songs with these messages are delivered towards audience audience blindly accepts it

Affects on way of thinking towards different aspects

Institutions IPC- International Publishing

Corporation They divided their target audiences

into 3 groups Connect- mass market for woman Southbank - Upmarket woman Inspire- men

Why does it influence me? One of the world’s largest institutions They separated their audience into 3

categories good use of marketing Vertically integrated being able to

generate more profit due to being able establish/run different kinds of related businesses

Can take this institution as an example on how a company should run