INSTAGRAM FOR BRANDS: IS IT A NEED?

Image: Canva

In today's day and age, Instagram is a necessary platform for brands

to succeed to their full potential.

Image: Canva

Image: Canva

LIKES1500

Instagram has over 500 million active monthly users

Instagram is used by 31% of American women and 24% of men

Instagram has over 500 million active monthly users

INSTAGRAM FACTS

Source 2/ Image: Canva

In 2015, 48.8% of brands are on Instagram. By 2018, this is predicted to rise to over than

70.7% Source 1/ Image: Instagram

96% of US fashion brands are on Instagram

Source 1/ Image: Pexels

If we only look at the top 100 brands in the world, 90% have an Instagram account

Source 1/ Image: Instagram

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher

than Pinterest, and 84 times higher than Twitter

Source 1/ Image: Pexels

Over a third of Instagram users have used their mobile to purchase a product online–

making them 70% more likely to do so than non-users

Source 1/ Image: Pexels

GoPro, the manufacturer of cameras built tough for action shots, has always

leveraged user-generated content to market its product. GoPro’s Instagram

features some of the most dramatic shots captured, illustrating the versatility of

GoPro's products. Source 3/ Image: Instagram

“Content is fire. Social Media is gasoline.” -- Jay Baer, Convince and Convert

Source 3/ Image: Pexels

Studies show that the visual appeal matters in 93% of cases when people go to make a purchase. Visual content is not only easier and faster for the

human brain to process, it is a great way to generate more attention and leads.

Source 7/ Image: Pexels

Brands on Instagram with over 100K followers have grown by 163% in two

years.

Source 7/ Image: Pexels

73% of brands post at least one photo or video per week on Instagram.

Source 7/ Image: Instagram

Engagement with brand posts on Instagramare growing at a greater rate than brands

are adopting the network.

Source 7/ Image: Instagram

Visual data is processed 60K times faster by the brain than text.

Source 7/ Image: Pexels

57% of Instagram users access the site everyday.

Source 7/ Image: Pexels

Instagram has quickly grown into a massivesocial network with both a mobile and web

presence. It shows no signs of slowing down, yet only 28% of marketers use

Instagram for marketing.

Source 7/ Image: Pexels

Today, 1 in 3 media minutes is spent on mobile

Source 4/ Image: Canva

Make sure that your ad is eye-catching, relevant, and does not feel like an "ad." This

is because: "84% of millennial say they do not notice ads

on social sites"

Source 5

"I'll look around and everyone is doing something different on their device." - Andrea Tomkins, in The Globe & Mail

Source 8/ Image: Pexels

1 - "37 Interesting Instagram Stats for 2016." Brandwatch. N.p., 16 Nov. 2016. Web. 05 Mar. 2017.

2 - Sydney, Parker. "A Long List of Instagram Statistics That Marketers Need to Know." Hootsuite Social Media Management. N.p., 13 Dec. 2016. Web. 05 Mar. 2017.

3 - Patel, Sujan. "25 Fantastic Examples of Brands Using Instagram." Entrepreneur. N.p., 24 Oct. 2016. Web. 05 Mar. 2017.

4 - Martrix, Sidneyeve. "Media Convergence" 2017. Lecture. 5 - Martrix, Sidneyeve. "Promotional Material" 2017. Lecture.

6 - Martrix, Sidneyeve. "Print Media" 2017. Lecture. 7 - Bendall, Cassie "16 Statistics to Show Why Instagram

Marketing Is Crucial." Our Social Times - Social Media for Business. N.p., 30 Oct. 2016. Web. 05 Mar. 2017.

Works Cited