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History of campaigns media

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Page 1: History of campaigns media

1990’s

Beware of illegal video cassettes: the federation against copyright theft (FACT) warns consumers that fake counterfeit videos could “could reduce viewing pleasure and jeopardise future film production”, in an ad that was tacked on to the start of rented and

bought tapes.

20041996

2004 2005

The Market: more hard-hitting scare-mongering from FACT, In an ad that uses a market scene to show hoe piracy funds drugs, guns and people trafficking.

Don’t touch the hot stuffthis guy bears more than a passing resemblance to the Devil.The advertising Standards Authority got a compliment that this sizzling commercial’s claim ‘piracy funds terrorism’ and ‘piracy. Will destroy our society’ were exaggerated ‘and causes undue fear and distress. “yes” the voice over really does say “cool is copyright”

“Never Know What”

“You wouldn’t steal a…”This classic and much parodied Australian announcement lists things most people wouldn’t nick (Mobile phones, handbag, car e.t.c.), drawing a parallel with intellectual property.

Knock-Off Nigelwhen the lifting the veil on a criminal underworld doesn’t work, just make the viewer’s feel cheap and embarrassed.In the original “Nigel” advert, here a grizzled folk singer gets his point across to Nigel tries to enjoy a nice quiet pint.

Just a DVD? Think again. Here the federation Against Copyright Theft (FACT) shows the gritty reality of the illegal DVD trade and it’s linked to organised crime.

2006

2007

2008

The Last CinemaGhostly campaign in cinemas and on the TV to demonstrate the murderous effect on the film industry and cinemas caused by illegally downloading.

You make the movies.Softer campaigns includes 3 ads, each referencing famous movie dialogue voiced by ordinary folk.: Jaws, The life of Brian and, seen here, Lord Of The Rings. There’s no mention of piracy at all- instead it’s a gentle reminder to movie fans that “your ticket helps support the film Industry in the UK; Thankyou”

2009

2011Knock off Nigel mkll.In Nigel’s last outing- one of the first ads to specifically warn against illegal downloads- the chap berating poor Nige looks not unlike a flute- wielding Will Ferrell from Anchoran.Moral of the story- only suave guys who download legitimately (and a sport moustache) get he girl.

Moments worth paying for.Campaigns run by Industrytrust.co.uk – posters and adverts suggesting the film is worth the money.

2012/13