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How to develop a professional profile and make the most of the LinkedIn tools.
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Getting the best out of Linkedin
Sue Beckingham
Educational Developer
Faculty of ACES
Webinar
Why would you want to use LinkedIn?
http://www.alexa.com/topsites/global
LinkedIn Demographics
LinkedIn is in the Top 20 most visited websites in the world
Nearly 2 billion people searches on LinkedIn
LinkedIn Demographics
100 MILLION members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK
Company presence 2m+ companies have a page
You can search for People, Updates, Jobs, Companies, Answers,
Inbox, Groups
And others can search for information about you and your company, your expertise.
Tip: in addition to the advanced search facility use the magic of Boolean search using AND OR NOT (in capitals)e.g. social media AND (higher education OR education) AND NOT marketing
Tip:
A minimalistic approach to your profile won’t do you or anyone else any favours!
Building your profile
#1 Complete your profile
Building your profile
#2 Use keywords
Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you.
Building your profile
#3Include a picture
Building your profile
#4 Customize your profile URL
Building your profile
#5 Google yourself!
LinkedIn ranks highly!
Profile
Sections:
• Summary
• Experience
• Skills
• Education
• Recommendations
• Additional Info:
(Websites, Twitter,
Interests, Groups and
Associations, Honours
and Awards)
• More Applications
Contacts
Sync your e-mail
contacts
Make connections with
colleagues, current and
past
Connect with others
through your
connections
Groups
Choose groups related
to your career
Join up to 50 groups
Search Groups Directory
Create your own group
18 million members in LinkedIn Groups
Jobs
Recommended jobs
you may be interested
in.
Advanced search by
location, function,
experience, industry.
Facility to save jobs
and searches.
Inbox
Email function to
contact connections
Facility to ask
connections to forward
an introduction to one
their connections.
View invitations sent
Companies
Featured Companies
http://www.linkedin.com
/directory/groups/
Search companies
Follow companies
Keep your friends close and your competition closer!
More than 2 million companies are now on LinkedIn
News
LinkedIn Today
(customisable news)
Saved Articles
Signal
(your connections updates)
More
A variety of other tools
you can sync with your
LinkedIn profile
Tip:
Promote conferences and workshops you are hosting.
Tip:
Upload your conference slides on SlideShare and show them on your LinkedIn profile.
Tip:
Include books you have authored/edited
Follow other people's lists
Tip:
Share poll via Facebook and Twitter to maximise responses
Tip:
From Twitter add #in to tweets and it will also appear as an update on LinkedIn
Student Jobs
• Connect with
classmates, faculty and
family professionally
• Find new
opportunities for
internships, placements
and full-time positions
• Manage what
potential employers can
learn about them
• Research companies
http://www.linkedin.com/studentjobs
Answers
• Ask questions
• Demonstrate your
expertise and answer
questions
http://www.linkedin.com/answers/
Sue Beckingham
@suebecks