Gangnam Style music video.

Initial thoughts… The Gangnam style video is one of the most iconic music videos in recent years and this is why in my opinion I would classify it as the best music video. The immense response and virility the video received on YouTube was insane. It is currently the most viewed video on YouTube. I also believe that sythanesia is heavily used within the video and created its success. The Gangnam style song on its own would not have had the success it did without the video. This created the viral storm centred around the dance and Korean culture. Furthermore, the personality of PSY himself is shown through the use of grain of voice theory.

The video.. The video itself is a concept/performance video with PSY being the main focus of the video via grain of voice theory. The actual song itself is in Korean and therefore does not create much connection with the audience on its own. However, the video with its funny concepts and dancing helps to make the video extremely appealing and added to its virility massively.

Here we clearly see the ‘wacky’ concept of the music video and how the main singer is the focus.

Continued. The mass amount of views Gangnam style received was amazing and this is why I believe this is the best music video. Without the memorable concepts within the video such as the dancing child the song would not have been as successful. This is a clear example of how pivotal a music video can be in the success of a song. For example, I do not personally like the Gangnam style song however its video got my attention due to the wackiness of the video and therefore this video more than any resonated with me as it made me like a song I would have not before.

The current YouTube views of the official video.

This screenshot clearly shows how grain of voice theory is used within the video. The main singer is the central focus of the video and gains most of the screen time – helping the audience connect with him.

Here we clearly see the performance/concept style to the video. This gave it originality and helped to create a feel and image to the song – sythanaseia.