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Welcome

App Proposal by Thuraia White

Thuraia White App App Research and Development


Observed Unmet Need or Desire

There is a need to make it easier and more convenient for commuters to refill metro cards

Ethnographic Research Observation

The group observed during research consisted of commuters as I was commuting to/from school


Photos From Ethnographic Research








Video From Ethnographic Research


Interview Of Extreme User


Take Away From Interview

• It is not always convenient to refill metro cards

• Especially in Queens or Long Island• Going to mta kiosk can cause a person to

miss his/her bus or train


Draft Idea For App

I want to make a app that makes it more convenient to travel in NYC.


Draft Idea For App

The app should cut out the middle man/ machines and make it easier for commuters to travel


Draft Idea For App

The app will allow commuters to refill their metro cards as well as view bus and train schedules


Draft Idea For App

The app will also let commuters buy and store LIRR tickets on their phones


Ideas From Ideation Session





Unmet need:• Buying tickets for the LIRR and refilling metro

cards is inconvenient and time consuming

Who is the app for:• NYC commuters • Anyone using the LIRR



How the app would work:• Users will create a account where they will be

able to buy LIRR tickets and refill their metro cards

• To refill the card they will scan a QR code on the metro card that will scan the cards information and allow them to add money to it


Research On Smartphone AppsThuraia White App App Research and Development

Research On Smartphone Apps

Nice go mobile: Is a Traveling App for long island buses. It allows users to buy bus tickets as well view schedules. Its a very simple app and I like the way its designed however it is only for long island buses





Transit: Is a scheduling App that tells users what buses are near by and how long till they he/she will have to wait for the next bus. It does not give a option of buying tickets or adding money to metro cards





Buses: Is a bus tracker its useful because it tells the users exactly where the bus is located and how many stops it is away from him/her. How ever it doesn’t show the user the bus schedule or allow them to buy tickets or add money to metro cards. It is also very ugly


Tighter Application Description

The app will be a convenient way for people to buy LIRR tickets and refill there metro cards from there phones. The app will also come with a trip planner so users can plan there commute


Specifications Of The App

Home Screen buttons:

Options, Account, MTA, and LIRR

• Sub-level 1:MTA• Scan card – Money/Time on card Add money/time to card• Schedules (shows buses & trains near by)• Browse all transit lines


Specifications Of The App

• Sub-level 2: LIRR• Tickets• Browse LIRR train schedules • Buy ticket (options for buy tickets):• One way, Round trip, Weekly, Monthly, City

ticket, Getaways and packages



- Dani- Commutes to school - Has a internship in the city- Takes public transportation


- Dani Forgets to refill her metro card- Her weekly expires today- There is no where to conveniently buy a new

one near her house

Thuraia White Visualization of User ScenarioThuraia White App App Research and Development

• With the TravelNYC app• She is able to refill her metro card from home


Final name choice: TravelNYC

Words collected during ethnographic research:• MTA• Travel• Convenient• Transit• NYC• Easy

Possible names for app from these words:• ConvenientTravel• TravelNYC• EasyTravel• EasyTransit


LogoThuraia White App App Research and Development

Image Used Logo

Splash Screen

Home Screen

Lower Screen

Lower Screen

Thank You


Art & Photos

Final slideshow