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Wonho Kim

A42945990

*Pizza House was established in 1975 and has been proudly serving Lake County with withonly the freshest ingredients all prepared daily.

*They serve famous homemade Italian beef, Italian sandwiches, pasta, appetizers, and especially Pizza.

* If you need more information, go to the websites Pizzahouse.com

Expand their business in United States

Inform great place to take your family with healthy foods.

Use Social network to expand their business

Make their new style pizza

Target not only middle class customers, to everyone

Integrated Theme

: A Slice of Chicago, in your home town

Another theme can be

-Best Pizza and Best fun

-Right here in East Lansing, Pizzeria

Face Book

It began as a college networking website and now everyone.

Create a pizza house page and upload more information

-It can easily meet college student

-People can see more information: coupon and special offers

You Tube

Global social media network : 750 million people registered You Tube accounts.

-Videos are shown for all free. So its cost free.

-It is simply use and fast

People can see what they sell with eyes

Twitter

Is an onlie social networking that send and read people’s post

They offer a free alternative to search engine marketing and its fast

Also, it build relationships, exchange information, uncover job opportunities

Not cost for new social media

New school start, holiday period

= increase their investment such as coupon and promotional events

* Stay in priceless

* The expand of campaign will be through number of followers in increase for Twitter and face book

New Media

Brand Identity

Promotional events and coupons

Rebuild

Using more social media networks

1. Facebook

2. Twitter

3. Google Adwords

Focus on specifie target

- Not only college students