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The Hunger Games: MockingjayResearch: Distribution
• Directed by Francis Lawrence
• Produced by Nina Jacobson
• Distributed by Lionsgate
• Based on Mockingjay (2010) , a book in The Hunger Games Trilogy.
• Co-produced by Lionsgate and Color Force
• Budget was $125 million
EARLY BOX OFFICE PREDICTIONS• Made $480.1 million profit
at box office• Fandango and
MovieTickets.com reported that the film had ‘highest advance ticket sales’ of 2014. Also reporting that ‘80% of the tickets sold went on sale from 29th
October 2014’ (3 weeks before the films international release date).
• Film broke the box office expectations.
YOUTUBE VIEWS & TRAILER• Over 5,000,000 views
• Over 24,000 likes
TUMBLR
• Fan made Tumblr pages sharing images of the film connecting with other fans globally sharing opinions/love of the film
FANSITE (ADVERTISED ON YOUTUBE AS A YOUTUBE PAGE)
• This Fan Club is a YouTube channel sharing information related to the film such as the trailers, cast interviews and fan made trailer.
• It is advertised on the Office YouTube film trailer attracting the target audience to join the club.
• This increases the popularity of the film as it shares ‘fan’ related information allowing fans to connect globally with others.
• There were over 5,000 pins on Pinterest and over 4,000 followers of The Hunger Games Mockingjay film.
INSTAGRAM• There are many ‘The Hunger Games’
Instagram pages created by fans as well as the official distributors page.
• This allows fans to share photos connecting with other fans globally, even the actors/actresses in the film as they have Instagram accounts.
• There were just under 500,000 followers on the official film Instagram page.
• There are also hashtags attached to photos posted on Instagram allowing the attraction of the film to be niche – for example a hashtag allows all of the same type of photographs and photos related to the film for example to be together. This allows fans to view the pictures/photos in one place. Therw were over 2 million posts under the hashtag ‘#mockingjay’.
• The Hunger Games fan page had over 22,000,000 likes on Facebook.
• This increases popularity of the film as Facebook is used globally by people of all ages and both genders.
MOJO
• The Hunger Games: Mockinjaygrossed over $225,000,000 at theatres in USA.
• The films profit exceeded film critics estimations.
EMPIRE MAGAZINE POLL
• 84% rated their excitement for the release of The Hunger Games: Mockingjay Part 1 as ‘Best.Film.Ever’.
• No people rated their excitement for the release as ‘I’d rather eat my own feet!’. This means that none of the people who took part in their poll were totally not looking to seeing the film (excluding 2% who voted ‘Not really my thing, sorry’ – meaning they aren’t into the genre of the film).
