Evaluation: Question 3What have you learned from your audience feedback?

Identify who your target audience is? The target audience that we chose for our film trailer

would be viewers between the age of 16+. The reason for this is that some of the scenes may seem scary for those below that age. However, if they are not scared or don’t have any negative reaction to it they are welcome to watch the trailer. The main target audience are those who are interested in watching supernatural/horror movies and enjoy scaring themselves.

People that live in areas such as London are also the target audience as, normally, supernatural/horror movies are mainly set in America however we have subverted this convention and set it in an urban area such as London so we have more Londoners watching.

Types of methods we used… The types of methods we used were

qualitative and quantitative. We used primary and secondary data. The

primary data that we collected was the questionnaire/survey however the secondary source that we used was imdb.com

We also used sources such as Wikipedia to gain a maximum knowledge of who are consumer profile would be.

Audience feedback

“Your tr

ailer looks re

ally different

compared to re

al media” -

Jordache Nawesi

“I like the way how you have constructed the plot of the trailer” – Shanice Francis

“It would look better if you made the color scheme relate to the genre more” – Amy Miranda

“If you made your tagline

smaller and your title bigger

it would look more like a real

poster” – Pravin Permaul

“I don’t think your magazine front cover relates to a supernatural/horror magazine front cover” – Douglas Pleasant

Questionnaire reply’s (examples)

What is your gender?

Do you like watching supernatural horror movies?

MaleFemale

We asked 20 people what gender they were and 8 were girls and 12 were boys. We thought this would be biased as there were less females, however, as we moved on we learnt that more boys enjoy the supernatural/horror genre.

As discussed before, we asked 20 people whether or not they like the supernatural/horror genre. 16 out of 20 people said they like the genre however 4 out of 20 said they didn’t. The reason for this may be that as there were more boys they could have all liked the genre as boys, stereotypically enjoy these types of movies.

yes no don’t know02468

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How often do you go to the cinema in a month?

We asked our audience how often they go to the cinema because we wanted to have an insight of how often people go according to their time. From this we found out that people who have jobs go less to the cinema compared to the people that don’t. According to our target audience who are mainly between the age of 16-21 are more likely to go to the cinema.

When do you expect to see a horror movie release?

This question was asked to give us a rough idea of what release date we should put on our trailer and poster. The majority of the answers were on Halloween however, some people also selected Friday the 13th. We chose “This October” because there were lots of answers for Halloween so we decide it would be Halloween.

once

twice

three times

more than three

never

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