How effective is the combination of your main product and

ancillary texts?

Poster and film• The main thing from the poster and film that

makes them a great combination is the image used in the poster.

• The image with the low key lighting creates the sense of earriness which the film is trying to convey.

• The image is centralised around the antagonist which is the unique selling point of the film.

• The unusual aesthetics of the antagonist make it the films unique selling point and therefore makes the poster effective when combined with the film.

• The use of a extreme long shot showing darkness with a single yellow street lamp canoes fear as yellow is a colour of fear and danger.

• The lighting is similar to the scene with the antagonist getting closer to the first girl, as a result this links in nicely and ties the 2 articles together.

• The combination of poster and film make the poster perfect for advertising the film and really conveys the messages the film puts across

Magazine and film• The magazine article links to the film in many ways• The image features the primary characters• The low key lighting creates a bleek atmosphere• Linking to horror genre• Image gives impression of being followed linking to

the narrative of the film• Font used for heading of article is the same to that

used in the title of the film

Poster and Magazine• The images are almost identical• They share the same lighting creating the

same atmosphere and therefore linking together

• The images feature the same mise en scene therefore linking together

• The poster and magazine also share the same fonts in some areas, therefore linking together and being an effective combination.

All combined• All of the products link together through different aspects• The key aspect which is shared is the use of the unique

selling point, this being the villain.• All of the products feature the villain• They share fonts which interlink, maybe not directly with

the film and poster not sharing fonts but they both link with the magazine article

• The combination is effective as they all have characteristics that link and all have suggestions towards the film and its narrative.

Negatives of poster• Where the poster does not quite link are through

minor aspects• First of all the font is slightly different in the poster to

the film, the font in the poster in fact is not used in the film at all.

• The location, although it creates good connotations the location is not seen at all in the film. It links slightly with the car driving at the beginning however this is the only connection

• If these were slightly altered as to relate more to the film the poster would be perfect.

Negatives of magazine

• Location, similar to the poster the location is not shown and is only slightly related because of the opening scene.

• The Image used for the article would be better if it were a still captured from a scene in the film. It would relate more if this were the case.

• However the image used is not from any aspect of the film. Although the low key lighting, characters and mise en scene all have connotations to the film, a screen capture would be far more suited here.