Evaluation 

How effective is the combination of your main

product and ancillary tasks?

 

During my whole project I have been aware of incorporating themes/elements that run throughout all three of my products as there main purpose is to promote and sell a product. The first of the three product i produced was music video and this is where the themes/elements will have originated.

The theme i decided to do throughout my music video was love and loss as in my chosen song it talking about a person who they obvious had feeling for and who they have lost. I interpreted this as being a relationship where the boy in the relationship has sadly died. I showed love in the clips i filmed and used, in that they shows the closeness of the couples relationship and the happyness when they are together.  the stills from my video show this. Another theme I had used it sperating clips which represent the present and clips which represent the past by having clips from the past in black and white and clips from the present in colour. This also works for love and loss, with love being in black and white and lose in clolour.

To represent loss I Filmed, edited and used shots which show the artists emotions, by having her crying, showing pictures of her and her boyfriend, shots with the boyfriend fading out to represent him not longer being there but that not changing her feelings about him, and at the end of my video I show my artist in a sematary visiting her boyfriends grave. these shots contradict the happiness shown in the other shots and are therefore emotive as they show how things have changed. The colour change from black and white also represent the loss artist is feeling.

Taking the theme of love and loss and applying it to my ancillary products  I decided to take a picture of my artist holding a yellow flower. I did this because when i was researching meanings of different flowers I found that a single yellow Daffodil connotes misfortune,loss and unrequited love. From these connotations I though that it fits well with my theme as the loss and misfortune related to the loss of the boyfriend and the unrequited love shows that she still loves her boyfriend but he is dead so he cannot reciprocate her love. I edited the picture using Picca 3 where i used focal black and white leaving the flower the only thing in colour to show it importance. I used this picture for my digipack and CD advert ,thematically linking my products together.

This is my finished CD advert where I have used the picture of my artist holding the flower to represent the theme of love and loss. The artist looking at the flower instead of stright ahead adds emphisis to the flower and also gives the impression she is thinking which adds to theme.

As well as using the picture of my artist holding the flower for the front cover of my digipack I represented the theme of love and loss by having the picture for my back cover as a still image from my music video of the artist holding her boyfriends hand. I chose this because by holding hands it represents the closeness of the couple and it turn there love for each other.This is reinforced by the titles of the songs being layout in the shape of a heart. The theme continues in the inside of the digipack as the two inside panels are close-up images of the yellow Daffodil.

Overall, I feel that I have put al lot of thought and work into how to link all three of my products together thematically. I think I have achieved this and if my products were to be realised my they would be portraying the same messages/themes while promoting my artist. This is important as if synergy was to be used when promoting the album it is important for the audience to have one clear image/feels for the product.