What have you learned from your audience feedback?

Throughout the whole of our project we came to the understanding that taking on audience

feedback will help us get the best out come for our work. We collected our feedback in various

ways such as sending our surveys via survey monkey, texting people screen shots of our

ancillary tasks, showing a viewing of our music video to a random group of people and also

posting it on social networking sites for a wider variety of comments (although all were very

positive).

As previously shown in my blog this is one way we collected audience feedback. It was a very effective way as we could reach contact with people very easily and quickly. From this we learnt that everyone seemed to like our simple design using a limited range of colours as in this case we believe less is more. We used pink as it is a connotation of being girly and the black and white to give it a subtle yet classy look making it stand out to our target audience.

We also decide a good way to collect information was by showing our finished music video to a group of randomly selected people both in our target audience and also outside of this category this was to get a good range of opinions. We let our peers watch the video then got them to write down one thing they thought worked well and one piece of constructive criticism.

Here’s what they had to say…

“I love how the video has a storyline to it”

“I think you could have used more people to make it look more like a club”

“I like how certain parts fit the beat, like the blonde

girl flicking her hair.” “I love this remix so instantly loved the video!”

“I think it looks really professional”

“Some parts where a bit dark and you couldn’t really see them”

“This is what I would typically expect to see in a

part music”

We found the previous comments really useful as it helped us to understand what could have being done to improve our final outcome even more. Some of the comments we agreed with more than some. For example, the picture on the left is a screen shot used early on in our video taken with a Sony Handycam whereas the picture on the right was recorded with a Nikon highlighting the quality difference. We knew from this that our audience would more than likely pick up on it which they did although we did intentionally have the setting dark to give it more of a ‘club’ vibe.

Overall we were really pleased with our audience feedback from the people that have seen our video. The majority of the comments are very positive although we had a few constructive criticisms though we really appreciate these also as it gives us a focus point on what could have being improved although the majority of the time we feel these problems were out of our control such as not having access to top quality cameras at the start of our filming process. By taking on feedback throughout our A2 coursework journey it has given us confidence for creating videos in the future as we have a better knowledge of what our audience want. We have learnt that as media students we need to adapt to our target audience and follow expected conventions to make sure our target audience can understand the narrative and appreciate why certain shots etc are used although this was more than often done.

This is what we have learnt from our audience feedback.